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The company

AppFolio, Inc.

APPF · Nasdaq

TechnologySoftwareIn trend

APPF stood above a rising 150-day average in 9 of the last 52 weekly readings, including each of the last 6 weeks. It is 17.6% above that average now. Software: 43% of its 234 stocks in an uptrend (+4 points in four weeks); Technology: 30% (−5 points in four weeks).

SEC filings

Statistics

Rotation: In trend
Weeks in an uptrend: 6 in a row
Industry in uptrend: 43% +4 in 4 wk
Insider buys, 12 months: $0
Insider sales, 12 months: $93.8M
Officials’ trades on record: 16
Institutions holding: 366 (-4)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 9 of 52 weeks.

20 Apr – 19 Oct

Software: About half its stocks are in an uptrend and the share has been climbing. Technology: A minority of its stocks are in an uptrend and the share has been slipping.

Money in and out

1 Nov 2024 – 1 Oct 2026

Open-market buys above the line and sales below, in dollars.

Congress and officials

16 disclosed lines: House 16, Senate 0, executive 0; 5 people.

Who	Did	Amount	Traded
Gilbert Ray Cisneros, Jr. House: U.S. House ClerkCA31	sold	$1k–$15k	18 Feb 2026filed 9 Mar 2026
Lisa C. McClain House: U.S. House ClerkMI09	soldspouse	$1k–$15k	31 Oct 2025filed 21 Nov 2025
Lisa C. McClain House: U.S. House ClerkMI09	soldspouse	$1k–$15k	30 Oct 2025filed 21 Nov 2025
Lisa C. McClain House: U.S. House ClerkMI09	boughtspouse	$1k–$15k	30 Oct 2025filed 21 Nov 2025
Lisa C. McClain House: U.S. House ClerkMI09	boughtspouse	$1k–$15k	13 Aug 2025filed 12 Sep 2025
Josh Gottheimer House: U.S. House ClerkNJ05	soldjoint	$1k–$15k	9 Apr 2025filed 14 May 2025
Robert P. Bresnahan, Jr. House: U.S. House ClerkPA08	soldjoint	$1k–$15k	13 Jan 2025filed 13 Feb 2025
Josh Gottheimer House: U.S. House ClerkNJ05	soldjoint	$1k–$15k	31 Oct 2024filed 6 Nov 2024
Byron Donalds House: U.S. House ClerkFL19	sold	$1k–$15k	1 Oct 2024filed 7 Nov 2024
Byron Donalds House: U.S. House ClerkFL19	soldspouse	$1k–$15k	1 Oct 2024filed 7 Nov 2024
Josh Gottheimer House: U.S. House ClerkNJ05	soldjoint	$1k–$15k	21 Jun 2024filed 9 Jul 2024
Byron Donalds House: U.S. House ClerkFL19	bought	$1k–$15k	27 Mar 2024filed 8 Nov 2024

Insiders

Buy orders, 12 months0

Sale orders, 12 months47

Buyers · sellers0 · 6

Who	Did	Shares	Traded
Maurice J. Duca10% owner	sold	8at $214.71	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	17at $216.38	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	8at $218.14	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	35at $221.41	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	94at $222.42	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	62at $224.14	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	92at $214.73	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	183at $216.38	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	92at $218.14	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	365at $221.37	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	1,006at $222.43	21 Aug 2026filed 24 Aug 2026
Maurice J. Duca10% owner	sold	694at $224.13	21 Aug 2026filed 24 Aug 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders366-4 on the quarter

New · exited65 · 68

Reported value$3.6B

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

Manager	Shares	Change
BlackRock, Inc.added · filed 7 Aug 2026	2,645,927$424.3M	+98,829+3.9%
PRINCIPAL FINANCIAL GROUP INCadded · filed 4 Aug 2026	1,605,135$257.4M	+99,253+6.6%
VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 2026	1,490,058$238.9M	+4,685+0.3%
Ashe Capital Management, LPunchanged · filed 14 Aug 2026	1,047,915$168.0M	00.0%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 2026	1,041,438$167.0M	-6,507−0.6%
STATE STREET CORPadded · filed 7 Aug 2026	766,131$122.8M	+44,474+6.2%
WILLIAM BLAIR INVESTMENT MANAGEMENT, LLCadded · filed 12 Aug 2026	721,826$115.7M	+78,595+12.2%
LONDON CO OF VIRGINIAnew · filed 14 Aug 2026	703,151$112.8M	+703,151
Nellore Capital Management LLCadded · filed 14 Aug 2026	654,865$105.0M	+18,563+2.9%
MORGAN STANLEYadded · filed 13 Aug 2026	581,826$93.3M	+274,536+89.3%

31 Mar 2023 – 30 Jun 2026

News

No headline names it lately.

Everyone who traded it

Maurice J. Duca 10% owner · last 21 Aug 20268 · 89

Timothy Mathias Eaton Chief Financial Officer · last 19 Aug 20260 · 5

William Shane Trigg Chief Executive Officer · last 14 Aug 20260 · 14

Evan Pickering General Counsel · last 12 Aug 20260 · 5

Don Rigler Principal Accounting Officer · last 10 Aug 20260 · 2

Elizabeth Erin Barat Chief People Officer · last 10 Aug 20260 · 2

APPFOLIO INC Director · last 29 Jun 20260 · 0

Diya Jolly Director · last 29 Jun 20260 · 0

Michael MiQi Yang Director · last 29 Jun 20260 · 0

Olivia Nottebohm Director · last 29 Jun 20260 · 2

Saori Casey Director · last 29 Jun 20260 · 0

Scanlan Agnes Bundy Director · last 29 Jun 20260 · 1

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Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Operating profit marginFY 2025 · to 31 Dec 202516.1%

Free cash flow marginFY 2025 · to 31 Dec 202525.1%

Return on capital employedFY 2025 · to 31 Dec 202526.3%

Cash conversionFY 2025 · to 31 Dec 2025172%

Research spendFY 2025 · to 31 Dec 202520.0%

Cash and equivalentsFY 2025 · to 31 Dec 2025$107.0M

Free cash flowFY 2025 · to 31 Dec 2025$238.9M

Analyst forecasts

No analyst forecasts yet.