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The company

Bread Financial Holdings, Inc.

BFH · NYSE

FinancialsConsumer & Specialty FinanceLeading

BFH stood above a rising 150-day average in 52 of the last 52 weekly readings, every one of them. It is 6.9% above that average now. Consumer & Specialty Finance: 21% of its 80 stocks in an uptrend (−6 points in four weeks); Financials: 46% (−11 points in four weeks).

SEC filings

Statistics

Rotation: Leading
Weeks in an uptrend: 52 in a row
Industry in uptrend: 21% -6 in 4 wk
Insider buys, 12 months: $124K
Insider sales, 12 months: $5.0M
Officials’ trades on record: 0
Institutions holding: 391 (+32)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 52 of 52 weeks.

17 Apr – 16 Oct

Consumer & Specialty Finance: A minority of its stocks are in an uptrend and the share has been slipping. Financials: About half its stocks are in an uptrend and the share has fallen sharply over four weeks.

Money in and out

1 Nov 2024 – 1 Oct 2026

Open-market buys above the line and sales below, in dollars.

Congress and officials

No member of Congress or official has disclosed a trade in it.

Insiders

Buy orders, 12 months2

Sale orders, 12 months3

Buyers · sellers2 · 3

Who	Did	Shares	Traded
Dennis James McCarthyEVP, Chief Revenue Officer	bought	15.89at $108.14	14 Sep 2026filed 16 Sep 2026
Praniti LakhwaraDirector	sold	2,802at $106.12	28 Jul 2026filed 29 Jul 2026
Ralph J. AndrettaPresident and CEO	sold	1,500at $88.23	29 May 2026filed 1 Jun 2026
Ralph J. AndrettaPresident and CEO	sold	12,500at $89.17	29 May 2026filed 1 Jun 2026
Ralph J. AndrettaPresident and CEO	sold	1,000at $89.57	29 May 2026filed 1 Jun 2026
John J. FawcettDirector	bought	698at $86.43	21 May 2026filed 22 May 2026
Roger H. BallouDirector	sold	9,687at $90.32	24 Apr 2026filed 27 Apr 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders391+32 on the quarter

New · exited78 · 46

Reported value$4.2B

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

Manager	Shares	Change
BlackRock, Inc.reduced · filed 7 Aug 2026	3,888,457$421.3M	-336,243−8.0%
DIMENSIONAL FUND ADVISORS LPadded · filed 11 Aug 2026	3,092,208$335.0M	+6,148+0.2%
VANGUARD PORTFOLIO MANAGEMENT LLCreduced · filed 13 Aug 2026	2,621,816$284.1M	-134,520−4.9%
AMERICAN CENTURY COMPANIES INCadded · filed 12 Aug 2026	1,791,190$194.1M	+159,569+9.8%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 2026	1,757,637$190.4M	-111,748−6.0%
STATE STREET CORPreduced · filed 7 Aug 2026	1,681,704$182.2M	-83,079−4.7%
Allianz Asset Management GmbHadded · filed 14 Aug 2026	1,391,954$145.0M	+45,352+3.4%
TURTLE CREEK ASSET MANAGEMENT INC.reduced · filed 14 Aug 2026	1,310,339$142.0M	-3,665,168−73.7%
GEODE CAPITAL MANAGEMENT, LLCreduced · filed 12 Aug 2026	1,132,140$122.7M	-53,070−4.5%
ARROWSTREET CAPITAL, LIMITED PARTNERSHIPreduced · filed 13 Aug 2026	1,045,197$113.2M	-58,387−5.3%