The company
Booking Holdings Inc.
BKNG · Nasdaq
Consumer DiscretionaryTravel & Booking PlatformsNot moving yet
BKNG stood above a rising 150-day average in 3 of the last 52 weekly readings, and has been out of that trend for the last 40 weeks. It is 7.7% below that average now. Travel & Booking Platforms: 67% of its 3 stocks in an uptrend (±0 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).
Statistics
- Rotation
- Not moving yet
- Weeks in an uptrend
- out for 40
- Industry in uptrend
- 67% 0 in 4 wk
- Insider buys, 12 months
- $0
- Insider sales, 12 months
- $99.3M
- Officials’ trades on record
- 90
- Institutions holding
- 1,799 (+71)
In the rotation
Each square a week: lit when it closed above a rising 150-day average. 3 of 52 weeks.
17 Apr – 16 Oct
Travel & Booking Platforms: Most of its stocks are in an uptrend and the share has held steady. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.
Money in and out
1 Nov 2024 – 1 Oct 2026
Open-market buys above the line and sales below, in dollars.
Congress and officials
90 disclosed lines: House 66, Senate 15, executive 9; 20 people.
| Who | Did | Amount | Traded |
|---|---|---|---|
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 17 Jul 2026filed 22 Sep 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $15k–$50k | 16 Jun 2026filed 22 Aug 2026 |
| Josh Gottheimer House: U.S. House ClerkNJ05 | soldjoint | $1k–$15k | 1 Jun 2026filed 7 Jul 2026 |
| Gilbert Ray Cisneros, Jr. House: U.S. House ClerkCA31 | sold | $1k–$15k | 15 May 2026filed 8 Jun 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $100k–$250k | 11 May 2026filed 1 Jul 2026 |
| Gilbert Ray Cisneros, Jr. House: U.S. House ClerkCA31 | bought | $1k–$15k | 14 Apr 2026filed 8 May 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $100k–$250k | 10 Apr 2026filed 1 Jul 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 7 Apr 2026filed 1 Jul 2026 |
| Alan Armstrong Senate: U.S. Senate eFDSenator | bought | $1k–$15k | 27 Mar 2026filed 21 Jul 2026 |
| Gilbert Ray Cisneros, Jr. House: U.S. House ClerkCA31 | bought | $1k–$15k | 13 Mar 2026filed 7 Apr 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $1k–$15k | 19 Feb 2026filed 14 May 2026 |
| Gilbert Ray Cisneros, Jr. House: U.S. House ClerkCA31 | sold | $1k–$15k | 10 Feb 2026filed 9 Mar 2026 |
Insiders
Buy orders, 12 months0
Sale orders, 12 months32
Buyers · sellers0 · 6
| Who | Did | Shares | Traded |
|---|---|---|---|
| Paulo PisanoCHIEF HUMAN RESOURCES OFFICER | sold | 1,500at $163.06 | 15 Oct 2026filed 16 Oct 2026 |
| Paulo PisanoCHIEF HUMAN RESOURCES OFFICER | sold | 1,500at $173.02 | 15 Sep 2026filed 16 Sep 2026 |
| Robert J. Mylod, Jr.Director | sold | 1,000at $200.00 | 1 Sep 2026filed 2 Sep 2026 |
| Paulo PisanoCHIEF HUMAN RESOURCES OFFICER | sold | 3,000at $203.48 | 31 Aug 2026filed 1 Sep 2026 |
| Peter J. MillonesEXECUTIVE VP, GENERAL COUNSEL | sold | 9,325at $204.91 | 17 Aug 2026filed 18 Aug 2026 |
| Peter J. MillonesEXECUTIVE VP, GENERAL COUNSEL | sold | 12,333at $205.76 | 17 Aug 2026filed 18 Aug 2026 |
| Peter J. MillonesEXECUTIVE VP, GENERAL COUNSEL | sold | 2,627at $206.58 | 17 Aug 2026filed 18 Aug 2026 |
| Peter J. MillonesEXECUTIVE VP, GENERAL COUNSEL | sold | 8,660at $208.05 | 17 Aug 2026filed 18 Aug 2026 |
| Peter J. MillonesEXECUTIVE VP, GENERAL COUNSEL | sold | 5,019at $208.73 | 17 Aug 2026filed 18 Aug 2026 |
| Peter J. MillonesEXECUTIVE VP, GENERAL COUNSEL | sold | 5,174at $210.00 | 17 Aug 2026filed 18 Aug 2026 |
| Peter J. MillonesEXECUTIVE VP, GENERAL COUNSEL | sold | 3,632at $211.03 | 17 Aug 2026filed 18 Aug 2026 |
| Peter J. MillonesEXECUTIVE VP, GENERAL COUNSEL | sold | 2,890at $212.32 | 17 Aug 2026filed 18 Aug 2026 |
Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.
Institutions
Holders1,799+71 on the quarter
New · exited183 · 170
Reported value$120.4B
Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.
| Manager | Shares | Change |
|---|---|---|
| BlackRock, Inc.added · filed 7 Aug 2026 | 65,340,562$11.6B | +62,687,422+2362.8% |
| VANGUARD CAPITAL MANAGEMENT LLCadded · filed 13 Aug 2026 | 50,606,248$9.0B | +48,529,812+2337.2% |
| STATE STREET CORPadded · filed 7 Aug 2026 | 35,038,703$6.2B | +33,617,907+2366.1% |
| Invesco Ltd.added · filed 14 Aug 2026 | 25,735,059$4.6B | +25,381,509+7179.0% |
| Dodge & Coxadded · filed 13 Aug 2026 | 25,536,950$4.6B | +24,539,452+2460.1% |
| GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 2026 | 21,923,074$3.9B | +21,031,935+2360.1% |
| Capital World Investorsadded · filed 12 Aug 2026 | 20,614,112$3.7B | +19,844,951+2580.1% |
| JPMORGAN CHASE & COnew · filed 12 Aug 2026 | 18,836,495$3.4B | +18,836,495 |
| VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 2026 | 14,456,785$2.6B | +13,867,396+2352.8% |
| NORGES BANKnew · filed 12 Aug 2026 | 12,434,096$2.2B | +12,434,096 |
31 Mar 2023 – 30 Jun 2026
News
Booking Holdings Plans $100M for Vayo: AI That Monitors All Your Travel Bookingstravelerstoday.com · 17 Oct 2026Booking.Com Launches new AI Travel Assistant1027kord.com · 15 Oct 2026Booking.Com Launches new AI Travel Assistant97rockonline.com · 15 Oct 2026Booking.Com Launches new AI Travel Assistantnewstalk870.am · 15 Oct 2026Booking.com Reveals Nine Travel Predictions for 2027brantfordexpositor.ca · 14 Oct 2026Booking.com Reveals Nine Travel Predictions for 2027simcoereformer.ca · 14 Oct 2026Booking Holdings Plans to Fund New AI Startup Vayo With $100 Millionskift.com · 14 Oct 2026Booking spends nearly $9 billion annually to reach travelers. Its CFO discusses AI and trip planningfortune.com · 5 Oct 2026
Everyone who traded it
Same industry
Government contracts
No federal award is tied to it.
From its SEC filings
Analyst forecasts
No analyst forecasts yet.