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The company

Celsius Holdings, Inc.

CELH · Nasdaq

Consumer StaplesBeveragesNot moving yet

CELH stood above a rising 150-day average in 7 of the last 52 weekly readings, and has been out of that trend for the last 33 weeks. It is 9.1% below that average now. Beverages: 26% of its 27 stocks in an uptrend (+7 points in four weeks); Consumer Staples: 24% (+1 points in four weeks).

Statistics

Rotation
Not moving yet
Weeks in an uptrend
out for 33
Industry in uptrend
26% +7 in 4 wk
Insider buys, 12 months
$5.7M
Insider sales, 12 months
$296K
Officials’ trades on record
12
Institutions holding
504 (-39)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 7 of 52 weeks.

17 Apr – 16 Oct
20%35%51%Apr 26Jun 26Jul 26Sep 26Oct 26

Beverages: A minority of its stocks are in an uptrend and the share has been climbing. Consumer Staples: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$54.7M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

12 disclosed lines: House 6, Senate 6, executive 0; 5 people.

WhoDidAmountTraded
Robert P. Bresnahan, Jr. House: U.S. House ClerkPA08soldjoint$1k–$15k13 Jan 2025filed 13 Feb 2025
Sheldon Whitehouse Senate: U.S. Senate eFDSenatorsold$1k–$15k8 Oct 2024filed 7 Nov 2024
Josh Gottheimer House: U.S. House ClerkNJ05soldjoint$1k–$15k16 Sep 2024filed 3 Oct 2024
Markwayne Mullin Senate: U.S. Senate eFDSenatorsoldspouse$1k–$15k4 Jan 2024filed 12 Aug 2025
Markwayne Mullin Senate: U.S. Senate eFDSenatorsold part of$1k–$15k22 Dec 2023filed 12 Aug 2025
Markwayne Mullin Senate: U.S. Senate eFDSenatorsold part of$1k–$15k22 Dec 2023filed 26 Jan 2024
Josh Gottheimer House: U.S. House ClerkNJ05boughtjoint$1k–$15k4 Dec 2023filed 7 Jan 2024
Josh Gottheimer House: U.S. House ClerkNJ05boughtjoint$1k–$15k20 Nov 2023filed 8 Dec 2023
Sheldon Whitehouse Senate: U.S. Senate eFDSenatorbought$1k–$15k8 Nov 2023filed 7 Dec 2023
Josh Gottheimer House: U.S. House ClerkNJ05boughtjoint$1k–$15k2 Nov 2023filed 8 Dec 2023
Daniel S. Goldman House: U.S. House ClerkNY10sold$1k–$15k31 Jan 2023filed 24 Feb 2023
Markwayne Mullin Senate: U.S. Senate eFDSenatorboughtspouse$1k–$15k3 Jan 2023filed 30 Jul 2025

Insiders

Buy orders, 12 months9
Sale orders, 12 months1
Buyers · sellers4 · 1
WhoDidSharesTraded
Damon DesantisDirectorbought16,000at $27.9515 Sep 2026filed 15 Sep 2026
Hal KravitzDirectorbought12,000at $28.0015 Sep 2026filed 16 Sep 2026
Damon DesantisDirectorbought20,000at $27.6514 Sep 2026filed 15 Sep 2026
John FieldlyChief Executive Officerbought18,000at $27.4410 Sep 2026filed 10 Sep 2026
John FieldlyChief Executive Officerbought8,475at $29.3622 May 2026filed 26 May 2026
Hal KravitzDirectorbought8,400at $29.7322 May 2026filed 26 May 2026
Eric HansonPresident & COObought7,500at $29.0421 May 2026filed 26 May 2026
Joyce RussellDirectorsold2,880at $51.312 Mar 2026filed 3 Mar 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders504-39 on the quarter
New · exited101 · 140
Reported value$4.9B

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
BlackRock, Inc.added · filed 7 Aug 202618,416,043$539.2M+2,470,643+15.5%
Sachem Head Capital Management LPnew · filed 14 Aug 20269,090,000$266.2M+9,090,000
VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 20268,972,227$262.7M+152,140+1.7%
ALLIANCEBERNSTEIN L.P.reduced · filed 14 Aug 20268,359,099$296.6M-11,433,521−57.8%
VANGUARD CAPITAL MANAGEMENT LLCadded · filed 13 Aug 20268,251,547$241.6M+36,079+0.4%
MORGAN STANLEYadded · filed 13 Aug 20267,615,074$223.0M+4,815,902+172.0%
FMR LLCadded · filed 13 Aug 20266,615,598$193.7M+360,365+5.8%
NORGES BANKnew · filed 12 Aug 20266,208,110$181.8M+6,208,110
WESTFIELD CAPITAL MANAGEMENT CO LPadded · filed 12 Aug 20265,324,481$155.9M+1,555,570+41.3%
STATE STREET CORPadded · filed 7 Aug 20265,253,654$153.9M+227,418+4.5%
31 Mar 2023 – 30 Jun 2026
265413561Mar 23Dec 23Dec 24Sep 25Jun 26

News

Everyone who traded it

Damon DeSantis Company insiderDirector · last 15 Sep 20262 · 0
Hal Kravitz Company insiderDirector · last 15 Sep 20264 · 7
John Fieldly Company insiderChief Executive Officer · last 10 Sep 20262 · 21
Fletcher F. Previn Company insiderDirector · last 7 Aug 20260 · 0
Dean DeSantis Company insiderOther · last 3 Aug 20260 · 33
Deborah DeSantis Company insiderOther · last 3 Aug 20260 · 31
William H. Milmoe Company insiderOther · last 3 Aug 20267 · 55
Eric Hanson Company insiderPresident & COO · last 30 May 20262 · 0
Paul H. Storey Company insiderChief Supply Chain Officer · last 5 May 20260 · 9
Jarrod Langhans Company insiderChief Financial Officer · last 18 Apr 20260 · 11
Joyce Russell Company insiderDirector · last 2 Mar 20260 · 3
Thi Tuyet Trinh Lam Company insiderChief Human Resources Officer · last 2 Mar 20260 · 0

Same industry

KO Coca-ColaLeading+13%
ABEV AmbevJust started moving+8%
MNST Monster BeverageJust started moving+5%
DEO DiageoAbove a falling average+13%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202550.4%
Operating profit marginFY 2025 · to 31 Dec 20255.6%
Free cash flow marginFY 2025 · to 31 Dec 202512.9%
Return on capital employedFY 2025 · to 31 Dec 20253.5%
Cash conversionFY 2025 · to 31 Dec 2025333%
Debt to equityFY 2025 · to 31 Dec 20250.58×
Interest coverFY 2025 · to 31 Dec 20256.69×
Research spendFY 2025 · to 31 Dec 20250.1%
Share count trendFY 2025 · to 23 Feb 20260.0%
Cash and equivalentsFY 2025 · to 31 Dec 2025$398.9M
Free cash flowFY 2025 · to 31 Dec 2025$323.4M

Analyst forecasts

No analyst forecasts yet.