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The company

ChoiceOne Financial Services, Inc.

COFS · Nasdaq

FinancialsRegional banksIn trend

COFS stood above a rising 150-day average in 33 of the last 52 weekly readings, including each of the last 25 weeks. It is 2.4% above that average now. Banks — Regional & Community: 57% of its 292 stocks in an uptrend (−22 points in four weeks); Financials: 43% (−14 points in four weeks).

Statistics

Rotation
In trend
Weeks in an uptrend
25 in a row
Industry in uptrend
57% -22 in 4 wk
Insider buys, 12 months
$666K
Insider sales, 12 months
$887K
Officials’ trades on record
0
Institutions holding
120 (+8)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 33 of 52 weeks.

20 Apr – 19 Oct
45%69%93%Apr 26Jun 26Jul 26Sep 26Oct 26

Regional banks: About half its stocks are in an uptrend and the share has fallen sharply over four weeks. Financials: About half its stocks are in an uptrend and the share has fallen sharply over four weeks.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$840K$0$372KNov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

No member of Congress or official has disclosed a trade in it.

Insiders

Buy orders, 12 months7
Sale orders, 12 months1
Buyers · sellers5 · 1
WhoDidSharesTraded
Adom GreenlandSecretarybought500at $27.4012 Mar 2026filed 16 Mar 2026
Eric E. BurroughDirectorbought5,000at $27.5011 Mar 2026filed 12 Mar 2026
Gregory A. McConnellDirectorbought1,050at $27.946 Mar 2026filed 9 Mar 2026
Bradley F. McGinnisDirectorbought1,000at $29.153 Mar 2026filed 4 Mar 2026
Michael J. Burke, Jr.Presidentbought250at $28.5827 Feb 2026filed 2 Mar 2026
Gregory A. McConnellDirectorbought550at $29.1013 Feb 2026filed 17 Feb 2026
Gregory A. McConnellDirectorbought1,000at $29.0013 Feb 2026filed 17 Feb 2026
Brian P. PettyDirectorsold15,000at $29.5611 Feb 2026filed 12 Feb 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders120+8 on the quarter
New · exited25 · 16
Reported value$236.6M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
BlackRock, Inc.added · filed 7 Aug 20261,086,956$37.0M+123,727+12.8%
NORTHERN TRUST CORPreduced · filed 13 Aug 2026676,173$23.0M-15,610−2.3%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 2026624,274$21.2M-8,874−1.4%
STATE STREET CORPadded · filed 7 Aug 2026447,442$15.2M+126,269+39.3%
GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 2026380,890$13.0M+30,255+8.6%
ALLIANCEBERNSTEIN L.P.reduced · filed 14 Aug 2026342,635$9.6M-15,860−4.4%
DIMENSIONAL FUND ADVISORS LPadded · filed 11 Aug 2026288,653$9.8M+48,228+20.1%
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLCadded · filed 14 Aug 2026227,280$7.7M+1,200+0.5%
MANUFACTURERS LIFE INSURANCE COMPANY, THEreduced · filed 14 Aug 2026219,602$7.5M-1,678−0.8%
AQR CAPITAL MANAGEMENT LLCadded · filed 14 Aug 2026205,739$7.0M+157,664+328.0%
31 Mar 2023 – 30 Jun 2026
3174117Mar 23Dec 23Dec 24Sep 25Jun 26

News

No headline names it lately.

Everyone who traded it

Bradley F. McGinnis Company insiderDirector · last 1 Oct 20264 · 0
Brian P. Petty Company insiderDirector · last 1 Oct 20260 · 1
Bruce John Essex Jr. Company insiderDirector · last 1 Oct 20265 · 0
Curt E. Coulter Company insiderDirector · last 1 Oct 20262 · 0
Eric E. Burrough Company insiderDirector · last 1 Oct 20264 · 0
Greg L. Armock Company insiderDirector · last 1 Oct 20264 · 0
Gregory A. McConnell Company insiderDirector · last 1 Oct 20266 · 1
Harold J. Burns Company insiderDirector · last 1 Oct 20261 · 0
Keith D. Brophy Company insiderDirector · last 1 Oct 202612 · 0
Michelle M. Wendling Company insiderDirector · last 1 Oct 20261 · 0
Randy D. Hicks Company insiderDirector · last 1 Oct 20260 · 0
Roxanne M. Page Company insiderDirector · last 1 Oct 202619 · 0

Same industry

USIO UsioLeading+46%
BSVN Bank7Leading+19%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Free cash flow marginFY 2025 · to 31 Dec 202511.1%
Cash conversionFY 2025 · to 31 Dec 2025113%
Share count trendFY 2025 · to 28 Feb 2026-0.1%
Cash and equivalentsFY 2025 · to 31 Dec 2025$88.0M
Free cash flowFY 2025 · to 31 Dec 2025$25.2M

Analyst forecasts

No analyst forecasts yet.