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The company

Dollar General Corporation

DG · NYSE

Consumer StaplesMass, Grocery & Drug RetailAbove a falling average

DG stood above a rising 150-day average in 16 of the last 52 weekly readings, and has been out of that trend for the last 31 weeks. It is 12.3% above that average now. Mass, Grocery & Drug Retail: 35% of its 26 stocks in an uptrend (±0 points in four weeks); Consumer Staples: 24% (−1 points in four weeks).

Statistics

Rotation
Above a falling average
Weeks in an uptrend
out for 31
Industry in uptrend
35% 0 in 4 wk
Insider buys, 12 months
$0
Insider sales, 12 months
$9.7M
Officials’ trades on record
103

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 16 of 52 weeks.

21 Apr – 20 Oct
20%36%53%Apr 26Jun 26Jul 26Sep 26Oct 26

Mass, Grocery & Drug Retail: A minority of its stocks are in an uptrend and the share has held steady. Consumer Staples: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$8.0M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars. Not yet read: institutions.

Congress and officials

103 disclosed lines: House 91, Senate 5, executive 7; 33 people.

WhoDidAmountTraded
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$1k–$15k23 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$1k–$15k12 Jun 2026filed 22 Aug 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$1k–$15k11 May 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$1k–$15k27 Apr 2026filed 1 Jul 2026
Dan Newhouse House: U.S. House ClerkWA04soldspouse$1k–$15k11 Dec 2025filed 15 Jan 2026
Lisa C. McClain House: U.S. House ClerkMI09soldspouse$1k–$15k11 Jun 2025filed 13 Aug 2025
Lisa C. McClain House: U.S. House ClerkMI09boughtspouse$1k–$15k9 Jun 2025filed 13 Aug 2025
Marjorie Taylor Greene House: U.S. House ClerkGA14bought$1k–$15k14 May 2025filed 19 May 2025
Jefferson Shreve House: U.S. House ClerkIN06sold$15k–$50k12 May 2025filed 22 Jun 2025
Dan Newhouse House: U.S. House ClerkWA04soldspouse$1k–$15k11 Apr 2025filed 16 May 2025
Greg Landsman House: U.S. House ClerkOH01soldspouse$1k–$15k27 Mar 2025filed 8 Apr 2025
Marjorie Taylor Greene House: U.S. House ClerkGA14bought$1k–$15k7 Mar 2025filed 9 Mar 2025

Insiders

Buy orders, 12 months0
Sale orders, 12 months9
Buyers · sellers0 · 7
WhoDidSharesTraded
Kathleen A. ReardonEVP & Chief People Officersold5,578at $131.333 Sep 2026filed 3 Sep 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Still reading this part; it fills in a moment.

Everyone who traded it

Kathleen A. Reardon Company insiderEVP & Chief People Officer · last 3 Sep 20260 · 4
Donald J. Trump Executive branchWhite House Office · last 23 Jul 20263 · 1
Ana Maria Chadwick Company insiderDirector · last 28 May 20261 · 0
David P. Rowland Company insiderDirector · last 28 May 20260 · 0
Debra A. Sandler Company insiderDirector · last 28 May 20260 · 0
Gregory H. Hicks Company insiderDirector · last 28 May 20260 · 0
Kathleen Scarlett Company insiderDirector · last 28 May 20260 · 0
Michael M. Calbert Company insiderDirector · last 28 May 20265 · 2
Ralph E. Santana Company insiderDirector · last 28 May 20260 · 1
Timothy I. McGuire Company insiderDirector · last 28 May 20262 · 0
Warren F. Bryant Company insiderDirector · last 28 May 20264 · 4
Anita C. Elliott Company insiderSVP & Chief Accounting Officer · last 1 Apr 20260 · 19

Same industry

TBBB BBB FoodsLeading+34%
TGT TargetLeading+11%
GRDN Guardian Pharmacy ServicesJust started moving+6%
CVS CVS HealthJust started moving+3%
WMK Weis MarketsJust started moving+2%
FIVE Five BelowJust started moving+2%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 30 Jan 202630.7%
Operating profit marginFY 2025 · to 30 Jan 20265.2%
Free cash flow marginFY 2025 · to 30 Jan 20265.6%
Return on capital employedFY 2025 · to 30 Jan 20269.2%
Cash conversionFY 2025 · to 30 Jan 2026240%
Dividend growthFY 2025 · to 30 Jan 20260.0%
Share count trendFY 2025 · to 18 Mar 20260.0%
Cash and equivalentsFY 2025 · to 30 Jan 2026$1.1B
Free cash flowFY 2025 · to 30 Jan 2026$2.4B

Analyst forecasts

No analyst forecasts yet.