The company
e.l.f. Beauty, Inc.
ELF · NYSE
Consumer StaplesHousehold & Personal CareLeading
ELF stood above a rising 150-day average in 13 of the last 52 weekly readings, including each of the last 11 weeks. It is 45.2% above that average now. Household & Personal Care: 29% of its 21 stocks in an uptrend (+5 points in four weeks); Consumer Staples: 24% (+1 points in four weeks).
Statistics
- Rotation
- Leading
- Weeks in an uptrend
- 11 in a row
- Industry in uptrend
- 29% +5 in 4 wk
- Insider buys, 12 months
- $930K
- Insider sales, 12 months
- $62.7M
- Officials’ trades on record
- 15
- Institutions holding
- 396 (-24)
In the rotation
Each square a week: lit when it closed above a rising 150-day average. 13 of 52 weeks.
17 Apr – 16 Oct
Household & Personal Care: A minority of its stocks are in an uptrend and the share has been climbing. Consumer Staples: A minority of its stocks are in an uptrend and the share has held steady.
Money in and out
1 Nov 2024 – 1 Oct 2026
Open-market buys above the line and sales below, in dollars.
Congress and officials
15 disclosed lines: House 6, Senate 6, executive 3; 6 people.
| Who | Did | Amount | Traded |
|---|---|---|---|
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $1k–$15k | 3 Jun 2026filed 22 Aug 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 22 May 2026filed 1 Jul 2026 |
| Michael Guest House: U.S. House ClerkMS03 | soldspouse | $1k–$15k | 16 Dec 2025filed 14 Aug 2026 |
| Bryan Bedford Executive branch: Office of Government EthicsDepartment of Transportation | sold | $15k–$50k | 11 Jul 2025filed 27 Nov 2025 |
| Robert P. Bresnahan, Jr. House: U.S. House ClerkPA08 | soldjoint | $1k–$15k | 13 Jan 2025filed 13 Feb 2025 |
| Markwayne Mullin Senate: U.S. Senate eFDSenator | soldspouse | $1k–$15k | 18 Dec 2024filed 31 Dec 2024 |
| Markwayne Mullin Senate: U.S. Senate eFDSenator | sold | $1k–$15k | 18 Dec 2024filed 31 Dec 2024 |
| Markwayne Mullin Senate: U.S. Senate eFDSenator | boughtspouse | $1k–$15k | 4 Jan 2024filed 12 Aug 2025 |
| Markwayne Mullin Senate: U.S. Senate eFDSenator | bought | $1k–$15k | 4 Jan 2024filed 12 Aug 2025 |
| Markwayne Mullin Senate: U.S. Senate eFDSenator | boughtspouse | $1k–$15k | 4 Jan 2024filed 26 Jan 2024 |
| Markwayne Mullin Senate: U.S. Senate eFDSenator | bought | $1k–$15k | 4 Jan 2024filed 26 Jan 2024 |
| Michael Guest House: U.S. House ClerkMS03 | boughtspouse | $1k–$15k | 7 Aug 2023filed 23 Aug 2023 |
Insiders
Buy orders, 12 months1
Sale orders, 12 months33
Buyers · sellers1 · 7
| Who | Did | Shares | Traded |
|---|---|---|---|
| Joshua Allen FranksSVP, Operations | sold | 8,366at $110.01 | 12 Oct 2026filed 14 Oct 2026 |
| Tarang AminChief Executive Officer | sold | 23,072at $102.84 | 1 Oct 2026filed 5 Oct 2026 |
| Tarang AminChief Executive Officer | sold | 21,902at $103.66 | 1 Oct 2026filed 5 Oct 2026 |
| Tarang AminChief Executive Officer | sold | 2,026at $105.01 | 1 Oct 2026filed 5 Oct 2026 |
| Joshua Allen FranksSVP, Operations | sold | 200at $110.00 | 8 Sep 2026filed 9 Sep 2026 |
| Mandy J. FieldsOfficer | sold | 7,965at $103.83 | 8 Sep 2026filed 10 Sep 2026 |
| Mandy J. FieldsOfficer | sold | 4,650at $104.73 | 8 Sep 2026filed 10 Sep 2026 |
| Mandy J. FieldsOfficer | sold | 2,850at $105.65 | 8 Sep 2026filed 10 Sep 2026 |
| Mandy J. FieldsOfficer | sold | 600at $106.61 | 8 Sep 2026filed 10 Sep 2026 |
| Joshua Allen FranksSVP, Operations | sold | 5,512at $110.00 | 1 Sep 2026filed 3 Sep 2026 |
| Joshua Allen FranksSVP, Operations | sold | 5,718at $100.00 | 19 Aug 2026filed 21 Aug 2026 |
| Lauren Cooks LevitanDirector | sold | 1,034at $93.15 | 18 Aug 2026filed 20 Aug 2026 |
Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.
Institutions
Holders396-24 on the quarter
New · exited71 · 95
Reported value$3.8B
Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.
| Manager | Shares | Change |
|---|---|---|
| BAILLIE GIFFORD & COreduced · filed 6 Aug 2026 | 7,048,752$521.6M | -139,253−1.9% |
| BlackRock, Inc.added · filed 7 Aug 2026 | 5,787,329$428.3M | +238,144+4.3% |
| VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 2026 | 2,754,666$203.8M | +163,665+6.3% |
| VANGUARD CAPITAL MANAGEMENT LLCadded · filed 13 Aug 2026 | 2,581,878$191.1M | +47,476+1.9% |
| JPMORGAN CHASE & COnew · filed 12 Aug 2026 | 1,960,653$137.3M | +1,960,653 |
| GOLDMAN SACHS GROUP INCadded · filed 14 Aug 2026 | 1,921,718$142.2M | +1,222,786+175.0% |
| STATE STREET CORPadded · filed 7 Aug 2026 | 1,874,997$138.6M | +75,842+4.2% |
| Ensign Peak Advisors, Increduced · filed 14 Aug 2026 | 1,589,948$117.7M | -308,607−16.3% |
| Holocene Advisors, LPnew · filed 14 Aug 2026 | 1,356,999$100.4M | +1,356,999 |
| DIMENSIONAL FUND ADVISORS LPadded · filed 11 Aug 2026 | 1,117,472$82.7M | +585,874+110.2% |
31 Mar 2023 – 30 Jun 2026
News
Boots shoppers snap up £35 e.l.f beauty Christmas gift set worth £84manchestereveningnews.co.uk · 18 Oct 2026E.l.f. Beauty CFO Mandy Fields on consumers, pricing and building a foundation in cosmeticscnbc.com · 16 Oct 2026e.l.f. Beauty: e.l.f. Brands Hits the Pitch for Year Two with Tottenham Hotspur Womenfinanznachrichten.de · 13 Oct 2026e.l.f. Beauty (ELF) Stock Price, News & Analysis247wallst.com · 13 Oct 2026e.l.f. Beauty vs. Monster Beverage: Which Consumer Goods Stock Is a Better Buy in 2026?fool.com · 13 Oct 2026Boots shoppers save £49 on e.l.f beauty gift set in full size dealliverpoolecho.co.uk · 12 Oct 2026Abercrombie (ANF) vs. e.l.f. Beauty (ELF): Which Consumer Stock Is the Better Buy?insidermonkey.com · 6 Oct 2026e.l.f. Beauty vs. Monster Beverage: Which Consumer Goods Stock Is a Better Buy in 2026?fool.com · 24 Sep 2026
Everyone who traded it
Same industry
Government contracts
No federal award is tied to it.
From its SEC filings
Analyst forecasts
No analyst forecasts yet.