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The company

Heritage Financial Corporation

HFWA · Nasdaq

FinancialsRegional banksSetting up

HFWA stood above a rising 150-day average in 43 of the last 52 weekly readings, and has been out of that trend for the last 4 weeks. It is 1.6% below that average now. Banks — Regional & Community: 65% of its 291 stocks in an uptrend (−6 points in four weeks); Financials: 49% (−4 points in four weeks).

Statistics

Rotation
Setting up
Weeks in an uptrend
out for 4
Industry in uptrend
65% -6 in 4 wk
Insider buys, 12 months
$426K
Insider sales, 12 months
$3.1M
Officials’ trades on record
0
Institutions holding
179 (+9)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 43 of 52 weeks.

22 Apr – 21 Oct
44%69%94%Apr 26Jun 26Jul 26Sep 26Oct 26

Regional banks: Most of its stocks are in an uptrend and the share has been slipping. Financials: About half its stocks are in an uptrend and the share has been slipping.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$964K$0$375KNov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

No member of Congress or official has disclosed a trade in it.

Insiders

Buy orders, 12 months1
Sale orders, 12 months11
Buyers · sellers1 · 8
WhoDidSharesTraded
Frederick B. RiveraDirectorsold1,300at $28.5715 Sep 2026filed 15 Sep 2026
Brian CharneskiDirectorsold13,675at $29.183 Sep 2026filed 3 Sep 2026
Matthew T. RayEVP Chief Lending Officersold3,692at $30.1013 Aug 2026filed 13 Aug 2026
Tony ChalfantEVP Chief Credit Officersold3,234at $29.925 Aug 2026filed 5 Aug 2026
Jeffrey S. LyonDirectorsold10,000at $30.005 Aug 2026filed 5 Aug 2026
Kelli Ann WilsonEVP Chief Banking Officersold3,778at $29.6930 Jul 2026filed 30 Jul 2026
Donald HinsonEVPand Chief Financial Officersold3,842at $28.379 Jun 2026filed 10 Jun 2026
Sabrina C. RobisonEVP Chief HR Officersold716at $27.511 May 2026filed 4 May 2026
Sabrina C. RobisonEVP Chief HR Officersold4,723.991at $27.611 May 2026filed 4 May 2026
Tony ChalfantEVP Chief Credit Officersold4,668at $27.6511 Feb 2026filed 11 Feb 2026
Frederick B. RiveraDirectorsold1,800at $26.313 Feb 2026filed 3 Feb 2026
Kelli Ann WilsonEVP Chief Banking Officersold1,900at $26.4826 Jan 2026filed 26 Jan 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders179+9 on the quarter
New · exited29 · 19
Reported value$982.4M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
BlackRock, Inc.added · filed 7 Aug 20265,811,114$172.1M+249,332+4.5%
JENNISON ASSOCIATES LLCadded · filed 3 Aug 20263,538,159$104.8M+324,686+10.1%
VICTORY CAPITAL MANAGEMENT INCreduced · filed 7 Aug 20262,360,915$69.9M-108,400−4.4%
DIMENSIONAL FUND ADVISORS LPadded · filed 11 Aug 20262,044,399$60.6M+87,922+4.5%
STATE STREET CORPadded · filed 7 Aug 20261,982,257$58.7M+185,732+10.3%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 20261,834,712$54.3M-13,194−0.7%
ALLIANCEBERNSTEIN L.P.reduced · filed 14 Aug 20261,136,479$29.5M-8,441−0.7%
GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 20261,103,769$32.7M+168,967+18.1%
VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 2026749,714$22.2M+96,023+14.7%
BASSWOOD CAPITAL MANAGEMENT, L.L.C.reduced · filed 14 Aug 2026689,010$20.4M-9,894−1.4%
31 Mar 2023 – 30 Jun 2026
128153177Mar 23Dec 23Dec 24Sep 25Jun 26

News

No headline names it lately.

Everyone who traded it

Frederick B. Rivera Company insiderDirector · last 15 Sep 20263 · 3
Brian Charneski Company insiderDirector · last 3 Sep 20265 · 7
Matthew T. Ray Company insiderEVP Chief Lending Officer · last 13 Aug 20260 · 1
Jeffrey S. Lyon Company insiderDirector · last 5 Aug 20266 · 1
Tony Chalfant Company insiderEVP Chief Credit Officer · last 5 Aug 20260 · 5
Kelli Ann Wilson Company insiderEVP Chief Banking Officer · last 30 Jul 20260 · 2
William Glasby Company insiderEVP Chief Information Officer · last 17 Jul 20260 · 0
Ann Watson Company insiderDirector · last 17 Jun 20262 · 0
Brian L. Vance Company insiderDirector · last 17 Jun 20260 · 21
Gail B. Giacobbe Company insiderDirector · last 17 Jun 20260 · 0
Karen R. Saunders Company insiderDirector · last 17 Jun 20260 · 0
Kimberly T. Ellwanger Company insiderDirector · last 17 Jun 20267 · 0

Same industry

USIO UsioLeading+60%
BSVN Bank7Leading+19%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Cash conversionFY 2025 · to 31 Dec 2025140%
Share count trendFY 2025 · to 17 Feb 202621.1%
Cash and equivalentsFY 2025 · to 31 Dec 2025$233.1M
Free cash flowFY 2025 · to 31 Dec 2025$85.7M

Analyst forecasts

No analyst forecasts yet.