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The company

Herc Holdings Inc.

HRI · NYSE

IndustrialsDistributors & WholesaleNot moving yet

HRI stood above a rising 150-day average in 29 of the last 52 weekly readings, and has been out of that trend for the last 7 weeks. It is 10.5% below that average now. Distributors & Wholesale: 40% of its 78 stocks in an uptrend (+10 points in four weeks); Industrials: 27% (−4 points in four weeks).

Statistics

Rotation
Not moving yet
Weeks in an uptrend
out for 7
Industry in uptrend
40% +10 in 4 wk
Insider buys, 12 months
$1.9M
Insider sales, 12 months
$0
Officials’ trades on record
9
Institutions holding
317 (+33)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 29 of 52 weeks.

17 Apr – 16 Oct
27%37%46%Apr 26Jun 26Jul 26Sep 26Oct 26

Distributors & Wholesale: A minority of its stocks are in an uptrend and the share has climbed sharply over four weeks. Industrials: A minority of its stocks are in an uptrend and the share has been slipping.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$12.0M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

9 disclosed lines: House 9, Senate 0, executive 0; 4 people.

WhoDidAmountTraded
Jefferson Shreve House: U.S. House ClerkIN06sold$15k–$50k11 Apr 2025filed 8 May 2025
Jefferson Shreve House: U.S. House ClerkIN06bought$15k–$50k7 Apr 2025filed 8 May 2025
Jefferson Shreve House: U.S. House ClerkIN06sold$15k–$50k5 Mar 2025filed 11 Apr 2025
Susie Lee House: U.S. House ClerkNV03sold$1k–$15k12 Nov 2020filed 8 Dec 2020
Susie Lee House: U.S. House ClerkNV03sold$1k–$15k2 Nov 2020filed 8 Dec 2020
Susie Lee House: U.S. House ClerkNV03bought$1k–$15k5 Jun 2020filed 10 Jul 2020
Carlos Curbelo House: U.S. House ClerkFL26sold$1k–$15k29 Mar 2018filed 23 May 2018
Richard L. Hanna House: U.S. House ClerkNY22sold$1k–$15k22 Sep 2016filed 26 Oct 2016
Carlos Curbelo House: U.S. House ClerkFL26exchanged$1k–$15k1 Jul 2016filed 1 Aug 2016

Insiders

Buy orders, 12 months2
Sale orders, 12 months0
Buyers · sellers2 · 0
WhoDidSharesTraded
Erik OlssonDirectorbought3,085at $163.0021 Aug 2026filed 24 Aug 2026
John A. OlinDirectorbought3,000at $142.4727 Feb 2026filed 2 Mar 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders317+33 on the quarter
New · exited78 · 44
Reported value$4.9B

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
FMR LLCreduced · filed 13 Aug 20264,996,905$716.3M-8,633−0.2%
BlackRock, Inc.added · filed 7 Aug 20262,864,677$410.6M+331,398+13.1%
NORGES BANKnew · filed 12 Aug 20262,117,340$303.5M+2,117,340
VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 20261,614,469$231.4M+46,666+3.0%
VANGUARD CAPITAL MANAGEMENT LLCadded · filed 13 Aug 20261,473,665$211.2M+12,623+0.9%
DIMENSIONAL FUND ADVISORS LPadded · filed 11 Aug 20261,331,262$190.8M+167,240+14.4%
FIRST TRUST ADVISORS LPadded · filed 11 Aug 20261,311,071$187.9M+437,733+50.1%
Coliseum Capital Management, LLCreduced · filed 14 Aug 20261,117,122$160.1M-544,940−32.8%
GAMCO INVESTORS, INC. ET ALadded · filed 12 Aug 2026976,739$140.0M+3,598+0.4%
GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 2026812,727$116.5M+55,184+7.3%
31 Mar 2023 – 30 Jun 2026
216265313Mar 23Dec 23Dec 24Sep 25Jun 26

News

No headline names it lately.

Everyone who traded it

Erik Olsson Company insiderDirector · last 21 Aug 20261 · 0
Tamir Peres Company insiderSVP&Chief Information Officer · last 18 Aug 20260 · 3
Jean K. Holley Company insiderDirector · last 14 May 20261 · 0
John A. Olin Company insiderDirector · last 14 May 20261 · 0
Michael A. Kelly Company insiderDirector · last 14 May 20260 · 1
Patrick D. Campbell Company insiderDirector · last 14 May 20260 · 0
Patrick S. Shannon Company insiderDirector · last 14 May 20260 · 0
Rakesh Sachdev Company insiderDirector · last 14 May 20260 · 0
Shari L. Burgess Company insiderDirector · last 14 May 20260 · 0
Mark Alan Schumacher Company insiderVP & Chief Accounting Officer · last 13 Mar 20260 · 2
Mark Humphrey Company insiderSVP & Chief Financial Officer · last 13 Mar 20260 · 1
Aaron Birnbaum Company insiderPresident · last 7 Feb 20262 · 4

Same industry

WEYS Weyco GroupLeading+31%
SCSC ScanSourceLeading+21%

Distance from each stock’s own 150-day average.

From its SEC filings

Free cash flow marginFY 2025 · to 31 Dec 202521.2%
Share count trendFY 2025 · to 13 Feb 20260.2%
Cash and equivalentsFY 2025 · to 31 Dec 2025$52.0M
Free cash flowFY 2025 · to 31 Dec 2025$928.0M

Analyst forecasts

No analyst forecasts yet.