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The company

Kroger Company (The)

KR · NYSE

Consumer StaplesMass, Grocery & Drug RetailAbove a falling average

KR stood above a rising 150-day average in 7 of the last 52 weekly readings, and has been out of that trend for the last 21 weeks. It is 1.8% above that average now. Mass, Grocery & Drug Retail: 31% of its 26 stocks in an uptrend (±0 points in four weeks); Consumer Staples: 24% (+1 points in four weeks).

Statistics

Rotation
Above a falling average
Weeks in an uptrend
out for 21
Industry in uptrend
31% 0 in 4 wk
Insider buys, 12 months
$0
Insider sales, 12 months
$12.4M
Officials’ trades on record
144

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 7 of 52 weeks.

17 Apr – 16 Oct
20%36%53%Apr 26Jun 26Jul 26Sep 26Oct 26

Mass, Grocery & Drug Retail: A minority of its stocks are in an uptrend and the share has held steady. Consumer Staples: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$21.9M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars. Not yet read: institutions.

Congress and officials

144 disclosed lines: House 82, Senate 42, executive 20; 32 people.

WhoDidAmountTraded
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$50k–$100k27 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$1k–$15k24 Jul 2026filed 22 Sep 2026
David J. Taylor House: U.S. House ClerkOH02bought$1k–$15k24 Jul 2026filed 6 Aug 2026
David J. Taylor House: U.S. House ClerkOH02bought$1k–$15k24 Jul 2026filed 6 Aug 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$15k–$50k23 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$1k–$15k17 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$1k–$15k8 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$50k–$100k24 Jun 2026filed 22 Aug 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$1k–$15k23 Jun 2026filed 22 Aug 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$100k–$250k12 Jun 2026filed 22 Aug 2026
David J. Taylor House: U.S. House ClerkOH02bought$1k–$15k5 Jun 2026filed 12 Jun 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$1k–$15k3 Jun 2026filed 22 Aug 2026

Insiders

Buy orders, 12 months0
Sale orders, 12 months2
Buyers · sellers0 · 2
WhoDidSharesTraded
Mary Ellen AdcockExecutive Vice Presidentsold37,960at $60.7418 Sep 2026filed 21 Sep 2026
Mary Ellen AdcockExecutive Vice Presidentsold10,846at $60.6418 Sep 2026filed 21 Sep 2026
Mary Ellen AdcockExecutive Vice Presidentsold24,095at $60.6818 Sep 2026filed 21 Sep 2026
Yael CossetExecutive Vice Presidentsold30,000at $58.8014 Jul 2026filed 15 Jul 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Still reading this part; it fills in a moment.

News

Everyone who traded it

Emilee F. Demartino Company insiderExecutive Vice President · last 25 Sep 20260 · 0
George H. Vincent Company insiderExecutive Vice President · last 25 Sep 20260 · 0
Megan N. Shaffer Company insiderGroup Vice President · last 25 Sep 20260 · 0
Mary Ellen Adcock Company insiderExecutive Vice President · last 18 Sep 20260 · 11
Anne Gates Company insiderDirector · last 1 Sep 20260 · 0
Mark S. Sutton Company insiderDirector · last 1 Sep 20260 · 0
Nora A. Aufreiter Company insiderDirector · last 1 Sep 20260 · 0
Ronald Sargent Company insiderDirector · last 1 Sep 20262 · 4
Donald J. Trump Executive branchWhite House Office · last 27 Jul 20266 · 11
David J. Taylor HouseOH02 · last 24 Jul 20268 · 2
Ashok Vemuri Company insiderDirector · last 15 Jul 20260 · 0
Carin L. Fike Company insiderVice President and Treasurer · last 15 Jul 20260 · 26

Same industry

TBBB BBB FoodsLeading+36%
TGT TargetLeading+12%
WMK Weis MarketsJust started moving+3%
FIVE Five BelowJust started moving+1%
CVS CVS HealthJust started moving+1%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Operating profit marginFY 2025 · to 31 Jan 20261.3%
Free cash flow marginFY 2025 · to 31 Jan 20262.3%
Return on capital employedFY 2025 · to 31 Jan 20265.9%
Cash conversionFY 2025 · to 31 Jan 2026720%
Debt to equityFY 2025 · to 31 Jan 20262.91×
Share count trendFY 2025 · to 25 Mar 2026-6.5%
Cash and equivalentsFY 2025 · to 31 Jan 2026$3.3B
Free cash flowFY 2025 · to 31 Jan 2026$3.5B

Analyst forecasts

No analyst forecasts yet.