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The company

Rocky Brands, Inc.

RCKY · Nasdaq

Consumer DiscretionaryApparel, Footwear & LuxuryLeading

RCKY stood above a rising 150-day average in 51 of the last 52 weekly readings, including each of the last 22 weeks. It is 9.2% above that average now. Apparel, Footwear & Luxury: 36% of its 47 stocks in an uptrend (+9 points in four weeks); Consumer Discretionary: 26% (+1 points in four weeks).

Statistics

Rotation
Leading
Weeks in an uptrend
22 in a row
Industry in uptrend
36% +9 in 4 wk
Insider buys, 12 months
$57K
Insider sales, 12 months
$3.2M
Officials’ trades on record
5
Institutions holding
110 (+1)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 51 of 52 weeks.

20 Apr – 19 Oct
23%37%50%Apr 26Jun 26Jul 26Sep 26Oct 26

Apparel, Footwear & Luxury: A minority of its stocks are in an uptrend and the share has climbed sharply over four weeks. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$1.3M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

5 disclosed lines: House 5, Senate 0, executive 0; 1 people.

WhoDidAmountTraded
Harley Rouda House: U.S. House ClerkCA48sold$100k–$250k10 Sep 2019filed 13 Aug 2020
Harley Rouda House: U.S. House ClerkCA48sold$100k–$250k5 Apr 2019filed 13 Aug 2020
Harley Rouda House: U.S. House ClerkCA48sold$250k–$500k5 Mar 2019filed 2 Apr 2019
Harley Rouda House: U.S. House ClerkCA48sold$100k–$250k28 Feb 2019filed 28 Mar 2019
Harley Rouda House: U.S. House ClerkCA48bought$50k–$100k11 Feb 2019filed 28 Mar 2019

Insiders

Buy orders, 12 months2
Sale orders, 12 months14
Buyers · sellers1 · 8
WhoDidSharesTraded
Robert Burton Moore, Jr.Directorsold3,000at $49.735 Aug 2026filed 7 Aug 2026
Robyn R. HahnDirectorsold3,000at $50.974 Aug 2026filed 4 Aug 2026
Curtis A. LovelandAssistant Secretarysold3,483at $50.544 Aug 2026filed 5 Aug 2026
William L. JordanDirectorsold989at $51.874 Aug 2026filed 5 Aug 2026
Michael L. FinnDirectorsold3,000at $50.973 Aug 2026filed 4 Aug 2026
Tracie A. WinbiglerDirectorsold3,000at $47.4531 Jul 2026filed 3 Aug 2026
William L. JordanDirectorsold2,011at $48.4831 Jul 2026filed 3 Aug 2026
Curtis A. LovelandAssistant Secretarysold3,000at $49.6230 Jul 2026filed 3 Aug 2026
Dwight Eric SmithDirectorbought500at $48.6330 Jul 2026filed 3 Aug 2026
G. Courtney HaningDirectorsold3,000at $49.0630 Jul 2026filed 3 Aug 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders110+1 on the quarter
New · exited15 · 14
Reported value$238.1M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
ALLIANCEBERNSTEIN L.P.added · filed 14 Aug 2026647,175$25.1M+108,921+20.2%
BlackRock, Inc.added · filed 7 Aug 2026522,760$21.6M+29,464+6.0%
DIMENSIONAL FUND ADVISORS LPadded · filed 11 Aug 2026514,294$21.2M+8,815+1.7%
RAYMOND JAMES FINANCIAL INCadded · filed 14 Aug 2026510,171$21.0M+22,876+4.7%
VANGUARD CAPITAL MANAGEMENT LLCadded · filed 13 Aug 2026320,446$13.2M+1440.0%
AMERICAN CENTURY COMPANIES INCreduced · filed 12 Aug 2026234,931$9.7M-23,752−9.2%
GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 2026192,492$7.9M+19,924+11.5%
Aristides Capital LLCadded · filed 13 Aug 2026185,944$7.7M+73,200+64.9%
Russell Investments Group, Ltd.added · filed 6 Aug 2026159,508$6.6M+36,536+29.7%
CRAWFORD INVESTMENT COUNSEL INCadded · filed 14 Aug 2026157,856$6.5M+790+0.5%
31 Mar 2023 – 30 Jun 2026
5381108Mar 23Dec 23Dec 24Sep 25Jun 26

News

No headline names it lately.

Everyone who traded it

Curtis A. Loveland Company insiderAssistant Secretary · last 1 Oct 202612 · 17
Dwight Eric Smith Company insiderDirector · last 1 Oct 20268 · 0
G. Courtney Haning Company insiderDirector · last 1 Oct 20263 · 11
Michael L. Finn Company insiderDirector · last 1 Oct 20263 · 8
Robert Burton Moore Jr. Company insiderDirector · last 1 Oct 20269 · 5
Robyn R. Hahn Company insiderDirector · last 1 Oct 20260 · 3
Tracie A. Winbigler Company insiderDirector · last 1 Oct 20260 · 2
William L. Jordan Company insiderDirector · last 1 Oct 20260 · 5
Byron Wortham Company insiderSVP Georgia Boot & Durango · last 1 Jan 20260 · 5
Jason Brooks Company insiderChmn, President and CEO · last 1 Jan 20262 · 6
Thomas D. Robertson Company insiderCOO, CFO & Treasurer · last 1 Jan 20262 · 0
Mike Brooks Company insiderDirector · last 13 Dec 20232 · 16

Same industry

JILL J. JillLeading+43%
TILE InterfaceLeading+10%
VRA Vera BradleyIn trend+55%
FIGS FigsIn trend+47%

Distance from each stock’s own 150-day average.

Government contracts

Awards1
Total$4.5M
Latest9 Oct 2025

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202540.9%
Operating profit marginFY 2025 · to 31 Dec 20257.7%
Free cash flow marginFY 2025 · to 31 Dec 20252.0%
Return on capital employedFY 2025 · to 31 Dec 20259.8%
Cash conversionFY 2025 · to 31 Dec 202573.2%
Debt to equityFY 2025 · to 31 Dec 20250.52×
Interest coverFY 2025 · to 31 Dec 20253.72×
Share count trendFY 2025 · to 27 Feb 20260.4%
Cash and equivalentsFY 2025 · to 31 Dec 2025$2.9M
Free cash flowFY 2025 · to 31 Dec 2025$9.7M

Analyst forecasts

No analyst forecasts yet.