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The company

Rollins, Inc.

ROL · NYSE

Consumer DiscretionaryConsumer ServicesNot moving yet

ROL stood above a rising 150-day average in 17 of the last 52 weekly readings, and has been out of that trend for the last 33 weeks. It is 25.5% below that average now. Consumer Services: 14% of its 28 stocks in an uptrend (−7 points in four weeks); Consumer Discretionary: 26% (+1 points in four weeks).

SEC filings

Statistics

Rotation: Not moving yet
Weeks in an uptrend: out for 33
Industry in uptrend: 14% -7 in 4 wk
Insider buys, 12 months: $0
Insider sales, 12 months: $3.4B
Officials’ trades on record: 24

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 17 of 52 weeks.

20 Apr – 19 Oct

Consumer Services: Few of its stocks are in an uptrend and the share has been slipping. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026

Open-market buys above the line and sales below, in dollars. Not yet read: institutions.

Congress and officials

24 disclosed lines: House 16, Senate 0, executive 8; 9 people.

Who	Did	Amount	Traded
April McClain Delaney House: U.S. House ClerkMD06	solddependent child	$50k–$100k	25 Aug 2026filed 9 Sep 2026
Rick W. Allen House: U.S. House ClerkGA12	soldspouse	$15k–$50k	12 Aug 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	sold	$1k–$15k	24 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	bought	$1k–$15k	23 Jun 2026filed 22 Aug 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	sold	$15k–$50k	18 May 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	sold	$15k–$50k	27 Apr 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	sold	$100k–$250k	17 Apr 2026filed 1 Jul 2026
April McClain Delaney House: U.S. House ClerkMD06	boughtdependent child	$1k–$15k	31 Mar 2026filed 6 Apr 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	sold	$1k–$15k	26 Mar 2026filed 14 May 2026
April McClain Delaney House: U.S. House ClerkMD06	boughtdependent child	$1k–$15k	20 Feb 2026filed 10 Mar 2026
April McClain Delaney House: U.S. House ClerkMD06	boughtdependent child	$1k–$15k	18 Feb 2026filed 10 Mar 2026
April McClain Delaney House: U.S. House ClerkMD06	boughtdependent child	$15k–$50k	13 Feb 2026filed 10 Mar 2026

Insiders

Buy orders, 12 months0

Sale orders, 12 months18

Buyers · sellers0 · 8

Who	Did	Shares	Traded
Elizabeth B. ChandlerCLO, GC, CORPORATE SECRETARY	sold	14,201at $59.36	25 Feb 2026filed 26 Feb 2026
Gary W. RollinsEXECUTIVE CHAIRMAN EMERITUS	sold	10,355at $62.83	28 Jan 2026filed 30 Jan 2026
Elizabeth B. ChandlerCLO, GC, CORPORATE SECRETARY	sold	1,329at $62.83	28 Jan 2026filed 30 Jan 2026
John F. WilsonEXECUTIVE CHAIRMAN	sold	5,344at $62.83	28 Jan 2026filed 30 Jan 2026
Jerry Gahlhoff, Jr.PRESIDENT & CEO	sold	1,307at $62.83	28 Jan 2026filed 30 Jan 2026
Thomas D. TeshChief Admin. Officer	sold	323at $62.83	28 Jan 2026filed 30 Jan 2026
Gary W. RollinsEXECUTIVE CHAIRMAN EMERITUS	sold	19,094at $63.26	26 Jan 2026filed 28 Jan 2026
Elizabeth B. ChandlerCLO, GC, CORPORATE SECRETARY	sold	2,151at $63.26	26 Jan 2026filed 28 Jan 2026
John F. WilsonEXECUTIVE CHAIRMAN	sold	7,538at $63.26	26 Jan 2026filed 28 Jan 2026
Jerry Gahlhoff, Jr.PRESIDENT & CEO	sold	4,510at $63.26	26 Jan 2026filed 28 Jan 2026
Thomas D. TeshChief Admin. Officer	sold	887at $63.26	26 Jan 2026filed 28 Jan 2026
Thomas D. TeshChief Admin. Officer	sold	2,396at $60.06	9 Jan 2026filed 12 Jan 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Still reading this part; it fills in a moment.

News

Cintas (CTAS) vs. Rollins (ROL): Which Boring Business Is the Better Buy?insidermonkey.com · 7 Oct 2026 Can AI Really Disrupt Pest Control? Wall Street Thinks So, and Rollins (ROL) Just Hit New Lowsinsidermonkey.com · 26 Sep 2026 Rollins cut to neutral at Piper on impact from agentic AIseekingalpha.com · 24 Sep 2026

Everyone who traded it

Gary W. Rollins Voting Trust U/A dated September 14, 1994 10% owner · last 17 Sep 20260 · 2

April McClain Delaney MD06 · last 25 Aug 20264 · 1

John F. Wilson EXECUTIVE CHAIRMAN · last 25 Aug 20260 · 12

Rick W. Allen GA12 · last 12 Aug 20261 · 1

Donald J. Trump White House Office · last 24 Jul 20261 · 5

William Wayne Harkins II Executive V.P. and CFO · last 1 Jul 20260 · 0

Jerry Gahlhoff Jr. PRESIDENT & CEO · last 29 Apr 20260 · 10

Dale E. Jones Director · last 28 Apr 20260 · 0

Donald P. Carson Director · last 28 Apr 20260 · 0

Gregory B. Morrison Director · last 28 Apr 20260 · 0

Louise S. Sams Director · last 28 Apr 20260 · 0

Pam R. Rollins Director · last 28 Apr 20260 · 0

Same industry

BUUU BUUU GroupLeading+76%

HRB H&R BlockLeading+19%

RGS RegisLeading+6%

YSXT YSX Tech. CoIn trend+18%

EVI EVI IndustriesAbove a falling average+10%

SCI Service Corporation InternationalAbove a falling average+2%

R Ryder SystemSetting up-4%

BFAM Bright Horizons Family SolutionsSetting up-4%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Operating profit marginFY 2025 · to 31 Dec 202519.3%

Free cash flow marginFY 2025 · to 31 Dec 202517.3%

Return on capital employedFY 2025 · to 31 Dec 202530.8%

Cash conversionFY 2025 · to 31 Dec 2025129%

Debt to equityFY 2025 · to 31 Dec 20250.44×

Share count trendFY 2025 · to 31 Jan 2026-0.0%

Cash and equivalentsFY 2025 · to 31 Dec 2025$100.0M

Free cash flowFY 2025 · to 31 Dec 2025$650.0M

Analyst forecasts

No analyst forecasts yet.