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The company

Rush Enterprises, Inc.

RUSHB · Nasdaq

Consumer DiscretionaryRetail — SpecialtyLeading

RUSHB stood above a rising 150-day average in 43 of the last 52 weekly readings, including each of the last 43 weeks. It is 16.6% above that average now. Retail — Specialty: 30% of its 106 stocks in an uptrend (+5 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

Statistics

Rotation
Leading
Weeks in an uptrend
43 in a row
Industry in uptrend
30% +5 in 4 wk
Insider buys, 12 months
$0
Insider sales, 12 months
$24.0M
Officials’ trades on record
1
Institutions holding
144 (+8)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 43 of 52 weeks.

17 Apr – 16 Oct
21%30%39%Apr 26Jun 26Jul 26Sep 26Oct 26

Retail — Specialty: A minority of its stocks are in an uptrend and the share has been climbing. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$12.5M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

1 disclosed lines: House 1, Senate 0, executive 0; 1 people.

WhoDidAmountTraded
Jefferson Shreve House: U.S. House ClerkIN06sold$50k–$100k12 May 2025filed 22 Jun 2025

Insiders

Buy orders, 12 months0
Sale orders, 12 months12
Buyers · sellers0 · 6
WhoDidSharesTraded
Michael L. GoldstoneSVP, GC and Corp. Sec.sold2,100at $81.303 Aug 2026filed 3 Aug 2026
William M. Rusty RushCEO, President and COBsold71,574at $81.053 Aug 2026filed 3 Aug 2026
Michael McRobertsDirector, Othersold6,500at $81.443 Aug 2026filed 5 Aug 2026
Steven L. KellerCFO & Treasurersold20,678at $80.7331 Jul 2026filed 3 Aug 2026
William M. Rusty RushCEO, President and COBsold7,176at $80.7631 Jul 2026filed 3 Aug 2026
Michael L. GoldstoneSVP, GC and Corp. Sec.sold2,400at $81.0530 Jul 2026filed 3 Aug 2026
Steven L. KellerCFO & Treasurersold1,822at $81.1230 Jul 2026filed 3 Aug 2026
Michael McRobertsDirector, Othersold8,000at $72.2330 Apr 2026filed 1 May 2026
Raymond Joseph ChessDirectorsold10,000at $65.0510 Mar 2026filed 12 Mar 2026
Jody PollardSenior Vice Presidentsold11,250at $71.9219 Feb 2026filed 23 Feb 2026
Michael McRobertsDirector, Othersold8,000at $70.8119 Feb 2026filed 23 Feb 2026
Michael L. GoldstoneSVP, GC and Corp. Sec.sold4,500at $71.8619 Feb 2026filed 23 Feb 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders144+8 on the quarter
New · exited28 · 20
Reported value$543.4M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
DIMENSIONAL FUND ADVISORS LPreduced · filed 11 Aug 20261,269,886$97.1M-22,891−1.8%
GAMCO INVESTORS, INC. ET ALreduced · filed 12 Aug 20261,052,375$80.5M-13,600−1.3%
BlackRock, Inc.added · filed 7 Aug 2026661,600$50.6M+76,480+13.1%
VANGUARD CAPITAL MANAGEMENT LLCadded · filed 13 Aug 2026599,117$45.8M+24,593+4.3%
GABELLI FUNDS LLCreduced · filed 12 Aug 2026506,000$38.7M-24,500−4.6%
VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 2026366,343$28.0M+47,409+14.9%
AMERICAN CENTURY COMPANIES INCadded · filed 12 Aug 2026355,457$27.2M+114,791+47.7%
RENAISSANCE TECHNOLOGIES LLCreduced · filed 13 Aug 2026330,247$25.3M-19,300−5.5%
PRIVATE MANAGEMENT GROUP INCreduced · filed 31 Jul 2026310,191$23.7M-14,935−4.6%
STATE STREET CORPadded · filed 7 Aug 2026232,923$17.8M+19,426+9.1%
31 Mar 2023 – 30 Jun 2026
72107141Mar 23Dec 23Dec 24Sep 25Jun 26

News

No headline names it lately.

Everyone who traded it

Elaine Mendoza Company insiderDirector · last 12 Aug 20260 · 0
Michael L. Goldstone Company insiderSVP, GC and Corp. Sec. · last 3 Aug 20260 · 7
Michael McRoberts Company insiderDirector, Other · last 3 Aug 20260 · 18
William M. Rusty Rush Company insiderCEO, President and COB · last 3 Aug 20260 · 39
Steven L. Keller Company insiderCFO & Treasurer · last 31 Jul 20261 · 19
Amy Boerger Company insiderDirector · last 19 May 20260 · 0
Kennon Guglielmo Company insiderDirector · last 19 May 20260 · 0
Raymond Joseph Chess Company insiderDirector · last 19 May 20260 · 2
Thomas A. Akin Company insiderDirector · last 19 May 20261 · 2
Troy A. Clarke Company insiderDirector · last 19 May 20260 · 0
William H. Cary Company insiderDirector · last 19 May 20260 · 0
Jason Wilder Company insiderChief Operating Officer · last 15 Mar 20260 · 5

Same industry

VNCE Vince HoldingLeading+113%
BBY Best Buy CoLeading+21%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202519.6%
Operating profit marginFY 2025 · to 31 Dec 20255.3%
Free cash flow marginFY 2025 · to 31 Dec 20256.2%
Return on capital employedFY 2025 · to 31 Dec 202513.4%
Cash conversionFY 2025 · to 31 Dec 2025327%
Debt to equityFY 2025 · to 31 Dec 20250.12×
Interest coverFY 2025 · to 31 Dec 20258.18×
Revenue growthFY 2024 · to 31 Dec 2024-1.5%
Earnings per share growthFY 2024 · to 31 Dec 2024-10.4%
Dividend growthFY 2024 · to 31 Dec 202412.9%
Share count trendFY 2024 · to 31 Dec 2024-2.3%
Cash and equivalentsFY 2025 · to 31 Dec 2025$212.6M

Analyst forecasts

No analyst forecasts yet.