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The company

The Simply Good Foods Company

SMPL · Nasdaq

Consumer StaplesFood ProductsNot moving yet

SMPL stood above a rising 150-day average in 0 of the last 52 weekly readings. It is 6.2% below that average now. Food Products: 16% of its 55 stocks in an uptrend (−9 points in four weeks); Consumer Staples: 24% (−1 points in four weeks).

Statistics

Rotation
Not moving yet
Weeks in an uptrend
out for 52
Industry in uptrend
16% -9 in 4 wk
Insider buys, 12 months
$2.5M
Insider sales, 12 months
$114K
Officials’ trades on record
11
Institutions holding
275 (+23)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 0 of 52 weeks.

21 Apr – 20 Oct
10%23%35%Apr 26Jun 26Jul 26Sep 26Oct 26

Food Products: Few of its stocks are in an uptrend and the share has fallen sharply over four weeks. Consumer Staples: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$23.4M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

11 disclosed lines: House 4, Senate 0, executive 7; 2 people.

WhoDidAmountTraded
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$1k–$15k29 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$15k–$50k8 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$1k–$15k15 May 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$15k–$50k30 Apr 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$15k–$50k30 Mar 2026filed 14 May 2026
Tim Moore House: U.S. House ClerkNC14bought$1k–$15k13 Mar 2026filed 24 Mar 2026
Tim Moore House: U.S. House ClerkNC14bought$1k–$15k12 Mar 2026filed 24 Mar 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$15k–$50k26 Feb 2026filed 14 May 2026
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k11 Feb 2026filed 20 Feb 2026
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k3 Feb 2026filed 20 Feb 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$1k–$15k26 Jan 2026filed 14 May 2026

Insiders

Buy orders, 12 months4
Sale orders, 12 months1
Buyers · sellers4 · 1
WhoDidSharesTraded
Clayton C. Daley, Jr.Directorbought10,000at $11.7814 May 2026filed 18 May 2026
James M. KiltsDirectorbought80,000at $12.3923 Apr 2026filed 24 Apr 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders275+23 on the quarter
New · exited76 · 52
Reported value$1.1B

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
BlackRock, Inc.added · filed 7 Aug 202613,622,948$180.9M+543,410+4.2%
VANGUARD PORTFOLIO MANAGEMENT LLCreduced · filed 13 Aug 20265,507,075$73.1M-56,806−1.0%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 20263,699,509$49.1M-71,555−1.9%
STATE STREET CORPadded · filed 7 Aug 20263,452,116$45.8M+83,592+2.5%
NORGES BANKnew · filed 12 Aug 20263,021,177$40.1M+3,021,177
GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 20262,810,352$37.3M+605,889+27.5%
River Road Asset Management, LLCreduced · filed 17 Jul 20262,577,795$34.2M-421,519−14.1%
SILVERCREST ASSET MANAGEMENT GROUP LLCadded · filed 14 Aug 20262,535,192$33.7M+282,256+12.5%
GOLDMAN SACHS GROUP INCadded · filed 14 Aug 20262,419,092$32.1M+1,502,655+164.0%
MORGAN STANLEYadded · filed 13 Aug 20262,275,605$30.2M+714,613+45.8%
31 Mar 2023 – 30 Jun 2026
191232273Mar 23Dec 23Dec 24Sep 25Jun 26

News

Everyone who traded it

Donald J. Trump Executive branchWhite House Office · last 29 Jul 20262 · 5
Christopher J. Bealer Company insiderChief Financial Officer · last 22 Jul 20261 · 0
Timothy Richard Kraft Company insiderChf Administrative Officer · last 22 Jul 20260 · 5
Clayton C. Daley Jr. Company insiderDirector · last 14 May 20265 · 1
David J. West Company insiderDirector · last 12 May 20260 · 0
James M. Kilts Company insiderDirector · last 23 Apr 20269 · 0
Tim Moore HouseNC14 · last 13 Mar 20264 · 0
Amy C. Held Company insiderSVP and CHRO · last 4 Mar 20260 · 0
Brian K. Ratzan Company insiderDirector · last 28 Jan 20263 · 12
David W. Ritterbush Company insiderDirector · last 28 Jan 20260 · 0
James D. White Company insiderDirector · last 28 Jan 20261 · 1
Joseph J. Schena Company insiderDirector · last 28 Jan 20260 · 0

Same industry

UTZ Utz BrandsLeading+37%
MED MedifastLeading+6%
LW Lamb Weston HoldingsJust started moving+16%
MICC The Magnum Ice Cream CompanyJust started moving+10%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 30 Aug 202536.2%
Operating profit marginFY 2025 · to 30 Aug 202510.8%
Free cash flow marginFY 2025 · to 30 Aug 202510.9%
Return on capital employedFY 2025 · to 30 Aug 20256.9%
Cash conversionFY 2025 · to 30 Aug 2025172%
Debt to equityFY 2025 · to 30 Aug 20250.14×
Research spendFY 2025 · to 30 Aug 20250.4%
Share count trendFY 2025 · to 17 Oct 20250.1%
Cash and equivalentsFY 2025 · to 30 Aug 2025$98.5M
Free cash flowFY 2025 · to 30 Aug 2025$157.9M

Analyst forecasts

No analyst forecasts yet.