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The company

Williams-Sonoma, Inc. Common Stock (DE)

WSM · NYSE

Consumer DiscretionaryHome & FurnishingsLeading

WSM stood above a rising 150-day average in 35 of the last 52 weekly readings, including each of the last 20 weeks. It is 17.5% above that average now. Home & Furnishings: 50% of its 18 stocks in an uptrend (+11 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

Statistics

Rotation
Leading
Weeks in an uptrend
20 in a row
Industry in uptrend
50% +11 in 4 wk
Insider buys, 12 months
$0
Insider sales, 12 months
$93.8M
Officials’ trades on record
20

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 35 of 52 weeks.

22 Apr – 21 Oct
24%42%60%Apr 26Jun 26Jul 26Sep 26Oct 26

Home & Furnishings: About half its stocks are in an uptrend and the share has climbed sharply over four weeks. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$22.1M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars. Not yet read: institutions.

Congress and officials

20 disclosed lines: House 14, Senate 0, executive 6; 7 people.

WhoDidAmountTraded
Rick Larsen House: U.S. House ClerkWA02bought$1k–$15k8 Oct 2026filed 12 Oct 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$50k–$100k20 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$15k–$50k8 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$50k–$100k18 May 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$15k–$50k27 Apr 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$15k–$50k10 Apr 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$50k–$100k17 Mar 2026filed 14 May 2026
Julia Letlow House: U.S. House ClerkLA05bought$1k–$15k25 Jul 2025filed 13 Jan 2026
Julia Letlow House: U.S. House ClerkLA05bought$1k–$15k23 Oct 2024filed 13 Jan 2026
Susie Lee House: U.S. House ClerkNV03soldjoint$1k–$15k27 May 2021filed 13 Aug 2022
Susie Lee House: U.S. House ClerkNV03sold$1k–$15k27 May 2021filed 14 Jun 2021
Susie Lee House: U.S. House ClerkNV03sold$1k–$15k24 Mar 2021filed 5 May 2021

Insiders

Buy orders, 12 months0
Sale orders, 12 months20
Buyers · sellers0 · 4
WhoDidSharesTraded
Anne A. FinucaneDirectorsold780at $252.1216 Oct 2026filed 16 Oct 2026
Anne A. FinucaneDirectorsold14at $253.1116 Oct 2026filed 16 Oct 2026
Karalyn YearoutEVP CHIEF TALENT OFFICERsold522at $239.369 Oct 2026filed 13 Oct 2026
Laura AlberPRESIDENT & CEOsold4,710at $219.1716 Sep 2026filed 18 Sep 2026
Laura AlberPRESIDENT & CEOsold8,568at $220.4816 Sep 2026filed 18 Sep 2026
Laura AlberPRESIDENT & CEOsold7,734at $221.1816 Sep 2026filed 18 Sep 2026
Laura AlberPRESIDENT & CEOsold11,606at $222.2416 Sep 2026filed 18 Sep 2026
Laura AlberPRESIDENT & CEOsold2,382at $222.8616 Sep 2026filed 18 Sep 2026
Jeffrey HowieEVP CHIEF FINANCIAL OFFICERsold585at $217.3916 Sep 2026filed 18 Sep 2026
Jeffrey HowieEVP CHIEF FINANCIAL OFFICERsold403at $218.1216 Sep 2026filed 18 Sep 2026
Jeffrey HowieEVP CHIEF FINANCIAL OFFICERsold202at $219.1916 Sep 2026filed 18 Sep 2026
Jeffrey HowieEVP CHIEF FINANCIAL OFFICERsold362at $220.5616 Sep 2026filed 18 Sep 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Still reading this part; it fills in a moment.

News

No headline names it lately.

Everyone who traded it

Lynn C. Martin Company insiderDirector · last 19 Oct 20260 · 0
Anne A. Finucane Company insiderDirector · last 16 Oct 20260 · 1
Karalyn Yearout Company insiderEVP CHIEF TALENT OFFICER · last 9 Oct 20260 · 13
Rick Larsen HouseWA02 · last 8 Oct 20261 · 0
Jeffrey Howie Company insiderEVP CHIEF FINANCIAL OFFICER · last 16 Sep 20260 · 11
Laura Alber Company insiderPRESIDENT & CEO · last 16 Sep 20260 · 66
Andrew Campion Company insiderDirector · last 3 Aug 20260 · 0
Arianna Huffington Company insiderDirector · last 3 Aug 20260 · 0
Esi Eggleston Bracey Company insiderDirector · last 3 Aug 20260 · 0
William J. Ready Company insiderDirector · last 3 Aug 20260 · 0
Donald J. Trump Executive branchWhite House Office · last 20 Jul 20263 · 3
Frits D. Van Paasschen Company insiderDirector · last 18 Jun 20260 · 0

Same industry

ARHS ArhausJust started moving+38%
HNI HniJust started moving+12%
MLKN MillerKnollJust started moving+6%
VIRC Virco ManufacturingJust started moving+4%
MHK Mohawk IndustriesJust started moving+3%
XMAX XmaxJust started moving+2%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 1 Feb 202646.2%
Operating profit marginFY 2025 · to 1 Feb 202618.1%
Free cash flow marginFY 2025 · to 1 Feb 202613.5%
Return on capital employedFY 2025 · to 1 Feb 202640.9%
Cash conversionFY 2025 · to 1 Feb 2026121%
Share count trendFY 2025 · to 22 Mar 20260.2%
Cash and equivalentsFY 2025 · to 1 Feb 2026$1.0B
Free cash flowFY 2025 · to 1 Feb 2026$1.1B

Analyst forecasts

No analyst forecasts yet.