The company
Yum! Brands, Inc.
YUM · NYSE
Consumer DiscretionaryRestaurantsSetting up
YUM stood above a rising 150-day average in 26 of the last 52 weekly readings, and has been out of that trend for the last 14 weeks. It is 0.9% below that average now. Restaurants: 34% of its 50 stocks in an uptrend (±0 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).
Statistics
- Rotation
- Setting up
- Weeks in an uptrend
- out for 14
- Industry in uptrend
- 34% 0 in 4 wk
- Insider buys, 12 months
- $0
- Insider sales, 12 months
- $21.9M
- Officials’ trades on record
- 55
In the rotation
Each square a week: lit when it closed above a rising 150-day average. 26 of 52 weeks.
17 Apr – 16 Oct
Restaurants: A minority of its stocks are in an uptrend and the share has held steady. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.
Money in and out
1 Nov 2024 – 1 Oct 2026
Open-market buys above the line and sales below, in dollars. Not yet read: institutions.
Congress and officials
55 disclosed lines: House 38, Senate 7, executive 10; 23 people.
| Who | Did | Amount | Traded |
|---|---|---|---|
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $15k–$50k | 27 Jul 2026filed 22 Sep 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 23 Jul 2026filed 22 Sep 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $1k–$15k | 12 Jun 2026filed 22 Aug 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 3 Jun 2026filed 22 Aug 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 18 May 2026filed 1 Jul 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 11 May 2026filed 1 Jul 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $15k–$50k | 5 May 2026filed 1 Jul 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 27 Apr 2026filed 1 Jul 2026 |
| Alan Armstrong Senate: U.S. Senate eFDSenator | bought | $1k–$15k | 27 Mar 2026filed 21 Jul 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $1k–$15k | 17 Mar 2026filed 14 May 2026 |
| Lisa C. McClain House: U.S. House ClerkMI09 | soldspouse | $1k–$15k | 13 Aug 2025filed 12 Sep 2025 |
| Lisa C. McClain House: U.S. House ClerkMI09 | boughtspouse | $1k–$15k | 24 Jun 2025filed 13 Aug 2025 |
Insiders
Buy orders, 12 months0
Sale orders, 12 months34
Buyers · sellers0 · 7
| Who | Did | Shares | Traded |
|---|---|---|---|
| Christopher Lee TurnerChief Executive Officer | sold | 285at $140.11 | 7 Oct 2026filed 7 Oct 2026 |
| Scott MezvinskyKFC Division CEO | sold | 241at $136.89 | 1 Oct 2026filed 1 Oct 2026 |
| Christopher Lee TurnerChief Executive Officer | sold | 261at $153.64 | 1 Sep 2026filed 1 Sep 2026 |
| Scott MezvinskyKFC Division CEO | sold | 268at $153.64 | 1 Sep 2026filed 1 Sep 2026 |
| Tracy L. SkeansCOO and CPO | sold | 3,494at $158.00 | 24 Aug 2026filed 24 Aug 2026 |
| Christopher Lee TurnerChief Executive Officer | sold | 261at $153.15 | 3 Aug 2026filed 3 Aug 2026 |
| Scott MezvinskyKFC Division CEO | sold | 268at $153.15 | 3 Aug 2026filed 3 Aug 2026 |
| David Eric RussellSr. Vice President, Controller | sold | 7,961at $153.15 | 3 Aug 2026filed 4 Aug 2026 |
| Christopher Lee TurnerChief Executive Officer | sold | 250at $160.42 | 1 Jul 2026filed 1 Jul 2026 |
| Aaron PowellCEO - Pizza Hut | sold | 6,001at $160.42 | 1 Jul 2026filed 1 Jul 2026 |
| Scott MezvinskyKFC Division CEO | sold | 277at $160.42 | 1 Jul 2026filed 1 Jul 2026 |
| Christopher Lee TurnerChief Executive Officer | sold | 270at $148.14 | 1 Jun 2026filed 2 Jun 2026 |
Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.
Institutions
Still reading this part; it fills in a moment.
News
Yum! Brands' KFC U.S. Signs Deal With Coca-Cola As Beverage Partner, Replacing PepsiCorttnews.com · 16 Oct 2026Yum Brands faces weaker Taco Bell sales as Pizza Hut exit cuts earnings outlookproactiveinvestors.com · 14 Oct 2026Yum! Brands exec pushes back on AI hate: Taco Bell drive-thru bot helped increase employee retentionfortune.com · 14 Oct 2026Starbucks (SBUX) vs McDonald's (MCD) and Yum Brands (YUM): Which Restaurant Stock is a Better Buy?insidermonkey.com · 13 Oct 2026YUM - Yum Brands Inc Analysis | Morningstarmorningstar.com · 1 Oct 2026Yum! Brands logo coming to the top of Louisville's PNC Towerwlky.com · 27 Sep 2026Yum! Brands (YUM) vs Restaurant Brands International (QSR): Which is a Better Stock to Buy?insidermonkey.com · 26 Sep 2026Here Are Wednesday's Top Wall Street Analyst Research Calls: Airbnb, Booking Holdings, Credicorp, Dutch Bros, Expedia, Hartford Financial Services, Group, Meritage Homes, Patchex, Yum! Brands, and Moreaol.com · 16 Sep 2026
Everyone who traded it
Same industry
Government contracts
No federal award is tied to it.
From its SEC filings
Analyst forecasts
No analyst forecasts yet.