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Who

Alex Cho

Director

Company insider

Files Form 4 as: Director, V.F; President, Personal Systems, Hp.

In numbers

Trades disclosed
133
Buys
0
Sells
17
Bought
$0
Sold
$21.2M
Companies
2
Companies where not an officer
1
First trade
1 Jul 2018
Last trade
22 May 2026
Last filed
27 May 2026

Companies traded

Where they are an officer
HPQ HpOfficer · Hardware, Devices & Storage · last 11 Dec 20240 buys · 17 sells
Everywhere else they filed: board seats, 10% stakes, other companies
VFC V.FDirector · Apparel, Footwear & Luxury · last 22 May 20260 buys · 0 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
10Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
22 May 2026filed 27 May 2026VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code A$200K11,977 at $16.70filing
22 May 2026filed 27 May 2026VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code A$200K11,977 at $16.70filing
4 Jun 2025filed 6 Jun 2025VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code A$167K13,285 at $12.55filing
27 Dec 2024filed 31 Dec 2024VFC V.Foption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A$25K1,148.37 at $21.77filing
11 Dec 2024filed 11 Dec 2024HPQ HpHardware, Devices & StorageSEC FORM 4 Sold$1.4M40,287 at $34.80filing
9 Dec 2024filed 11 Dec 2024HPQ Hpoption or derivative · Hardware, Devices & StorageSEC FORM 4 Code A—66,941filing
7 Dec 2024filed 10 Dec 2024HPQ Hpoption or derivative · Hardware, Devices & StorageSEC FORM 4 Code M—22,665filing
7 Dec 2024filed 10 Dec 2024HPQ Hpoption or derivative · Hardware, Devices & StorageSEC FORM 4 Code M—29,711filing
7 Dec 2024filed 10 Dec 2024HPQ Hpoption or derivative · Hardware, Devices & StorageSEC FORM 4 Code M—27,534filing
7 Dec 2024filed 10 Dec 2024HPQ HpHardware, Devices & StorageSEC FORM 4 Code M—79,910 at $0.00filing
7 Dec 2024filed 10 Dec 2024HPQ HpHardware, Devices & StorageSEC FORM 4 Code F$1.4M39,623 at $36.20filing
29 Nov 2024filed 2 Dec 2024HPQ HpHardware, Devices & StorageSEC FORM 4 Sold$353K10,298 at $34.32filing
20 Nov 2024filed 22 Nov 2024HPQ Hpoption or derivative · Hardware, Devices & StorageSEC FORM 4 Code M—20,425filing
20 Nov 2024filed 22 Nov 2024HPQ HpHardware, Devices & StorageSEC FORM 4 Code M—20,425 at $0.00filing
20 Nov 2024filed 22 Nov 2024HPQ HpHardware, Devices & StorageSEC FORM 4 Code F$371K10,127 at $36.68filing
27 Sep 2024filed 1 Oct 2024VFC V.Foption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A$25K1,275.19 at $19.61filing
28 Jun 2024filed 2 Jul 2024VFC V.Foption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A$25K1,851.17 at $13.51filing
21 Jun 2024filed 24 Jun 2024HPQ Hpoption or derivative · Hardware, Devices & StorageSEC FORM 4 Code M—173,137 at $0.00filing
21 Jun 2024filed 24 Jun 2024HPQ HpHardware, Devices & StorageSEC FORM 4 Code M$4.1M173,137 at $23.68filing
21 Jun 2024filed 24 Jun 2024HPQ HpHardware, Devices & StorageSEC FORM 4 Sold$6.3M173,137 at $36.11filing

News

No headline names them, or the companies they trade most, lately.

Sectors

Technology17

Buys in green, sells in red, by the company’s sector.

Related people

David P. McQuarrieChief Commercial Officer · Chief Commercial Officer at Hp, filing Form 4 there in the last year
Fatima FranciscoDirector · Director at Hp, filing Form 4 there in the last year
Karen L. ParkhillChief Financial Officer · Chief Financial Officer at Hp, filing Form 4 there in the last year
Manpreet GrewalGlobal Controller and CAO · Global Controller and CAO at Hp, filing Form 4 there in the last year
Charles Bergh VDirector · Director at Hp, filing Form 4 there in the last year