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Who

Brett D. Heffes

Chair and CEO

Company insider

Files Form 4 as: Chair and CEO, Winmark; Director, Famous Daves Of America; Director, J Jill Group.

In numbers

Trades disclosed
316
Buys
5
Sells
42
Bought
$211K
Sold
$33.9M
Companies
3
Companies where not an officer
2
First trade
3 May 2006
Last trade
1 Jun 2026
Last filed
1 Jun 2026

Companies traded

Where they are an officer
WINA WinmarkDirector, Officer · Retail — Specialty · last 1 Jun 20265 buys · 42 sells
Everywhere else they filed: board seats, 10% stakes, other companies
Famous Daves Of AmericaDirector · last 22 May 20140 buys · 0 sells
J Jill GroupDirector · last 3 May 20060 buys · 0 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
20Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
1 Jun 2026filed 1 Jun 2026WINA Winmarkoption or derivative · Retail — SpecialtySEC FORM 4 Code A$1.7M4,620 at $378.57filing
1 Jun 2026filed 1 Jun 2026WINA Winmarkoption or derivative · Retail — SpecialtySEC FORM 4 Code A$1.7M4,620 at $378.57filing
15 Dec 2025filed 15 Dec 2025WINA Winmarkoption or derivative · Retail — SpecialtySEC FORM 4 Code A$1.2M2,712 at $444.54filing
27 Aug 2025filed 28 Aug 2025WINA Winmarkoption or derivative · Retail — SpecialtySEC FORM 4 Code M$371K2,103 at $176.20filing
27 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Code M$371K2,103 at $176.20filing
27 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Code M$473K2,868 at $164.84filing
27 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Code M$200K1,390 at $143.87filing
27 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Sold$903K1,985 at $454.95filing
27 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Sold$538K1,186 at $454.03filing
27 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Sold$738K1,630 at $452.72filing
27 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Sold$77K170 at $451.76filing
26 Aug 2025filed 28 Aug 2025WINA Winmarkoption or derivative · Retail — SpecialtySEC FORM 4 Code M$559K3,394 at $164.84filing
26 Aug 2025filed 28 Aug 2025WINA Winmarkoption or derivative · Retail — SpecialtySEC FORM 4 Code M$475K3,305 at $143.87filing
26 Aug 2025filed 28 Aug 2025WINA Winmarkoption or derivative · Retail — SpecialtySEC FORM 4 Code M$100K510 at $195.82filing
26 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Code M$276K1,915 at $143.87filing
26 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Code M$87K526 at $164.84filing
26 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Code M$100K510 at $195.82filing
26 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Sold$275K600 at $458.65filing
26 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Sold$183K400 at $456.97filing
26 Aug 2025filed 28 Aug 2025WINA WinmarkRetail — SpecialtySEC FORM 4 Sold$363K800 at $453.82filing

News

Winmark Q3 Profit Rises; Shares JumpWINA · rttnews.com · 14 Oct 2026Winmark (NASDAQ:WINA) Posts Earnings Results, Misses Expectations By $0.02 EPSWINA · dailypolitical.com · 14 Oct 2026

0 headlines in the last 90 days name Brett D. Heffes; 2 articles from the last 14 days about the 1 company they traded most, at most three about any one of them.

Sectors

Consumer Discretionary47

Buys in green, sells in red, by the company’s sector.

Related people

Percy C. Tomlinson Jr.Director · Director at Winmark, filing Form 4 there in the last year
Lawrence A. BarbettaDirector · Director at Winmark, filing Form 4 there in the last year
Anthony D. IshaugChief Financial Officer · Chief Financial Officer at Winmark, filing Form 4 there in the last year
Gina Decaro SprengerDirector · Director at Winmark, filing Form 4 there in the last year
Amy C. BeckerChief Legal Officer · Director at Winmark, filing Form 4 there in the last year