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Who

Elizabeth Goodman Williams

Chief Executive Officer

Company insider

Files Form 4 as: Chief Executive Officer, El Pollo Loco Holdings; Director, Stitch Fix; Director, Viant Technology.

In numbers

Trades disclosed
43
Buys
1
Sells
0
Bought
$625K
Sold
$0
Companies
3
Companies where not an officer
2
First trade
10 Jan 2019
Last trade
29 May 2026
Last filed
1 Jun 2026

Companies traded

Where they are an officer
LOCO El Pollo Loco HoldingsDirector, Officer · Restaurants · last 29 May 20260 buys · 0 sells
Everywhere else they filed: board seats, 10% stakes, other companies
SFIX Stitch FixDirector · E-Commerce & Marketplaces · last 11 Dec 20250 buys · 0 sells
DSP Viant TechnologyDirector · IT Services & Consulting · last 2 Jun 20241 buy · 0 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
101Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
29 May 2026filed 1 Jun 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code F$147K10,523 at $13.95filing
29 May 2026filed 1 Jun 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code F$147K10,523 at $13.95filing
17 Mar 2026filed 19 Mar 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code A—53,804 at $0.00filing
17 Mar 2026filed 19 Mar 2026LOCO El Pollo Loco Holdingsoption or derivative · RestaurantsSEC FORM 4 Code A—116,911 at $0.00filing
17 Mar 2026filed 19 Mar 2026LOCO El Pollo Loco Holdingsoption or derivative · RestaurantsSEC FORM 4 Code A—116,911 at $0.00filing
17 Mar 2026filed 19 Mar 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code A—53,804 at $0.00filing
11 Mar 2026filed 12 Mar 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code F$136K12,272 at $11.10filing
11 Mar 2026filed 12 Mar 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code F$136K12,272 at $11.10filing
31 Dec 2025filed 5 Jan 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code A—42,818 at $0.00filing
31 Dec 2025filed 5 Jan 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code F$81K7,682 at $10.50filing
31 Dec 2025filed 5 Jan 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code A—42,818 at $0.00filing
31 Dec 2025filed 5 Jan 2026LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code F$81K7,682 at $10.50filing
11 Dec 2025filed 15 Dec 2025SFIX Stitch FixE-Commerce & MarketplacesSEC FORM 4 Code A—40,045 at $0.00filing
29 May 2025filed 30 May 2025LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code F$108K10,924 at $9.90filing
11 Mar 2025filed 13 Mar 2025LOCO El Pollo Loco Holdingsoption or derivative · RestaurantsSEC FORM 4 Code A—145,368 at $0.00filing
11 Mar 2025filed 13 Mar 2025LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code A—68,778 at $0.00filing
11 Mar 2025filed 13 Mar 2025LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code F$42K4,033 at $10.42filing
7 Mar 2025filed 11 Mar 2025LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code A—45,381 at $0.00filing
7 Mar 2025filed 11 Mar 2025LOCO El Pollo Loco HoldingsRestaurantsSEC FORM 4 Code F$59K5,576 at $10.63filing
12 Dec 2024filed 16 Dec 2024SFIX Stitch FixE-Commerce & MarketplacesSEC FORM 4 Code A—41,866 at $0.00filing

News

Viant Technology (NASDAQ:DSP) versus Similarweb (NYSE:SMWB) Head-To-Head ReviewDSP · tickerreport.com · 14 Oct 2026Viant Technology (NASDAQ:DSP) Stock Rating Raised to Strong-Buy at DA DavidsonDSP · themarketsdaily.com · 6 Oct 2026

0 headlines in the last 90 days name Elizabeth Goodman Williams; 2 articles from the last 14 days about the 1 company they traded most, at most three about any one of them.

Sectors

Technology1

Buys in green, sells in red, by the company’s sector.

Related people

Fils IraChief Financial Officer · Chief Financial Officer at El Pollo Loco Holdings, filing Form 4 there in the last year
Sardar Biglari10% owner · 10% owner at El Pollo Loco Holdings, filing Form 4 there in the last year
Tana DavilaChief Marketing Officer · Director at El Pollo Loco Holdings, filing Form 4 there in the last year
Joseph G. TaylorDirector · Director at El Pollo Loco Holdings, filing Form 4 there in the last year
Robert D. WrightPresident & CEO · Director at El Pollo Loco Holdings, filing Form 4 there in the last year
Larry MaddenChief Financial Officer · Also traded DSP in the last 90 days
Capital V LLC10% owner · Also traded DSP in the last 90 days
Christopher VanderhookChief Operating Officer · Also traded DSP in the last 90 days