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Who

Fiona Tan

Chief Technology Officer

Company insider

Files Form 4 as: Chief Technology Officer, Wayfair; Director, Stitch Fix; Director, AZEK Co; Director, WM Technology.

In numbers

Trades disclosed
224
Buys
0
Sells
33
Bought
$0
Sold
$14.5M
Companies
4
Companies where not an officer
3
First trade
26 Aug 2021
Last trade
1 Oct 2026
Last filed
5 Oct 2026

Companies traded

Where they are an officer
W WayfairOfficer · E-Commerce & Marketplaces · last 1 Oct 20260 buys · 30 sells
Everywhere else they filed: board seats, 10% stakes, other companies
SFIX Stitch FixDirector · E-Commerce & Marketplaces · last 11 Dec 20250 buys · 0 sells
AZEK CoDirector · last 1 Jul 20250 buys · 0 sells
WM TechnologyDirector · Software · last 24 Jun 20240 buys · 3 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
20Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
1 Oct 2026filed 5 Oct 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code M—1,199 at $0.00filing
1 Oct 2026filed 5 Oct 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code M—27,073 at $0.00filing
1 Oct 2026filed 5 Oct 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code F$1.5M14,357 at $101.37filing
1 Oct 2026filed 5 Oct 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Sold$715K7,000 at $102.18filing
1 Oct 2026filed 5 Oct 2026W Wayfairoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code M—1,199 at $0.00filing
1 Oct 2026filed 5 Oct 2026W Wayfairoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code M—27,073 at $0.00filing
1 Jul 2026filed 6 Jul 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code M—1,198 at $0.00filing
1 Jul 2026filed 6 Jul 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code M—27,073 at $0.00filing
1 Jul 2026filed 6 Jul 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code F$1.4M14,357 at $95.14filing
1 Jul 2026filed 6 Jul 2026W Wayfairoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code M—1,198 at $0.00filing
1 Jul 2026filed 6 Jul 2026W Wayfairoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code M—27,073 at $0.00filing
1 Jul 2026filed 6 Jul 2026W Wayfairoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code M—1,198 at $0.00filing
1 Jul 2026filed 6 Jul 2026W Wayfairoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code M—27,073 at $0.00filing
1 Jul 2026filed 6 Jul 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code M—1,198 at $0.00filing
1 Jul 2026filed 6 Jul 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code M—27,073 at $0.00filing
1 Jul 2026filed 6 Jul 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code F$1.4M14,357 at $95.14filing
1 May 2026filed 4 May 2026W Wayfairoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code A—108,292 at $0.00filing
1 May 2026filed 4 May 2026W Wayfairoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code A—108,292 at $0.00filing
1 Apr 2026filed 3 Apr 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code M—1,636 at $0.00filing
1 Apr 2026filed 3 Apr 2026W WayfairE-Commerce & MarketplacesSEC FORM 4 Code M—21,457 at $0.00filing

News

Financial Review: Brilliant Earth Group (NASDAQ:BRLT) & Wayfair (NYSE:W)W · themarketsdaily.com · 14 Oct 2026

0 headlines in the last 90 days name Fiona Tan; 1 article from the last 14 days about the 1 company they traded most, at most three about any one of them.

Sectors

Consumer Discretionary30
Technology3

Buys in green, sells in red, by the company’s sector.

Related people

Steven ConineDirector · Director at Wayfair, filing Form 4 there in the last year
Niraj ShahChief Executive Officer · Chief Executive Officer at Wayfair, filing Form 4 there in the last year
Jon BlotnerPres., Commercial & Operations · Pres., Commercial & Operations at Wayfair, filing Form 4 there in the last year
Kate GulliverCFO and Chief Admin Officer · CFO and Chief Admin Officer at Wayfair, filing Form 4 there in the last year
Jeremy KingDirector · Director at Wayfair, filing Form 4 there in the last year