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Who

Heidi O'Neill

Director

Company insider

Files Form 4 as: Director, Lithia Motors; Director, Hyatt Hotels; CEO, lululemon athletica; Director, Spotify Technology; Pres: Consumer, Prodct & Brand, Nike; Director, Skullcandy.

In numbers

Trades disclosed
102
Buys
1
Sells
11
Bought
$41K
Sold
$27.5M
Companies
6
Companies where not an officer
4
First trade
4 Nov 2013
Last trade
25 Sep 2026
Last filed
28 Sep 2026

Companies traded

Where they are an officer
LULU lululemon athleticaDirector, Officer · Apparel, Footwear & Luxury · last 9 Sep 20260 buys · 0 sells
NKE NikeOfficer · Apparel, Footwear & Luxury · last 11 Feb 20250 buys · 11 sells
Everywhere else they filed: board seats, 10% stakes, other companies
LAD Lithia MotorsDirector · Auto Parts & Dealers · last 25 Sep 20260 buys · 0 sells
H Hyatt HotelsDirector · Hotels, Casinos & Cruise · last 15 Sep 20260 buys · 0 sells
SPOT Spotify TechnologyDirector · Streaming & media · last 28 May 20260 buys · 0 sells
SkullcandyDirector · last 3 Oct 20161 buy · 0 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
10Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
25 Sep 2026filed 28 Sep 2026LAD Lithia MotorsAuto Parts & DealersSEC FORM 4 Code D—540 at $0.00filing
25 Sep 2026filed 28 Sep 2026LAD Lithia MotorsAuto Parts & DealersSEC FORM 4 Code D—540 at $0.00filing
15 Sep 2026filed 17 Sep 2026H Hyatt HotelsHotels, Casinos & CruiseSEC FORM 4 Code A—156 at $0.00filing
15 Sep 2026filed 17 Sep 2026H Hyatt HotelsHotels, Casinos & CruiseSEC FORM 4 Code A—156 at $0.00filing
9 Sep 2026filed 11 Sep 2026LULU lululemon athleticaoption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A—28,079 at $0.00filing
9 Sep 2026filed 11 Sep 2026LULU lululemon athleticaoption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A—40,223 at $0.00filing
9 Sep 2026filed 11 Sep 2026LULU lululemon athleticaoption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A—105,295 at $0.00filing
9 Sep 2026filed 11 Sep 2026LULU lululemon athleticaoption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A—28,079 at $0.00filing
9 Sep 2026filed 11 Sep 2026LULU lululemon athleticaoption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A—40,223 at $0.00filing
9 Sep 2026filed 11 Sep 2026LULU lululemon athleticaoption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A—105,295 at $0.00filing
15 Jun 2026filed 16 Jun 2026H Hyatt HotelsHotels, Casinos & CruiseSEC FORM 4 Code A—125 at $0.00filing
15 Jun 2026filed 16 Jun 2026H Hyatt HotelsHotels, Casinos & CruiseSEC FORM 4 Code A—125 at $0.00filing
28 May 2026filed 29 May 2026SPOT Spotify TechnologyStreaming & mediaSEC FORM 4 Code A—658 at $0.00filing
28 May 2026filed 29 May 2026SPOT Spotify TechnologyStreaming & mediaSEC FORM 4 Code A—658 at $0.00filing
20 May 2026filed 22 May 2026H Hyatt HotelsHotels, Casinos & CruiseSEC FORM 4 Code A—560 at $0.00filing
20 May 2026filed 22 May 2026H Hyatt Hotelsoption or derivative · Hotels, Casinos & CruiseSEC FORM 4 Code A—559 at $0.00filing
20 May 2026filed 22 May 2026H Hyatt Hotelsoption or derivative · Hotels, Casinos & CruiseSEC FORM 4 Code A—559 at $0.00filing
20 May 2026filed 22 May 2026H Hyatt HotelsHotels, Casinos & CruiseSEC FORM 4 Code A—560 at $0.00filing
30 Apr 2026filed 1 May 2026LAD Lithia MotorsAuto Parts & DealersSEC FORM 4 Code A—1,082 at $0.00filing
30 Apr 2026filed 1 May 2026LAD Lithia MotorsAuto Parts & DealersSEC FORM 4 Code A—1,082 at $0.00filing

Sectors

Consumer Discretionary11
Not placed1

Buys in green, sells in red, by the company’s sector.

Related people

Elliott HillPresident & CEO · President & CEO at Nike, filing Form 4 there in the last year
Meghan FrankChief Financial Officer · Chief Financial Officer at lululemon athletica, filing Form 4 there in the last year
Alexandre ArnaultDirector · Director at Nike, filing Form 4 there in the last year
Robert LeinwandEVP: Chief Legal Officer · EVP: Chief Legal Officer at Nike, filing Form 4 there in the last year
Timothy D. CookExecutive Chair · Director at Nike, filing Form 4 there in the last year
Philip McCartneyEVP: Chief Inn,prod&Dsg Ofcr · Also traded NKE in the last 90 days
Venkatesh AlagirisamyEVP: Chief Operating Officer · Also traded NKE in the last 90 days
Gilbert Ray Cisneros, Jr.Representative, CA-31 · Also traded NKE in the last 90 days