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Who

William Douglas Toler

Chief Executive Officer

Company insider

Files Form 4 as: Chief Executive Officer, Hydrofarm Holdings Group; Director, Utz Brands; Chief Executive Officer, Hostess Brands.

In numbers

Trades disclosed
68
Buys
10
Sells
0
Bought
$3.0M
Sold
$0
Companies
3
Companies where not an officer
1
First trade
23 Mar 2017
Last trade
6 Jan 2026
Last filed
8 Jan 2026

Companies traded

Where they are an officer
HYFM Hydrofarm Holdings GroupDirector, Officer, Other · Distributors & Wholesale · last 6 Jan 20267 buys · 0 sells
Hostess BrandsDirector, Officer · last 24 Nov 20173 buys · 0 sells
Everywhere else they filed: board seats, 10% stakes, other companies
UTZ Utz BrandsDirector · Food Products · last 28 Aug 20200 buys · 0 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
101Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
6 Jan 2026filed 8 Jan 2026HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$7,8355,189 at $1.51filing
6 Jan 2026filed 8 Jan 2026HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$7,8355,189 at $1.51filing
18 Aug 2025filed 20 Aug 2025HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$2,007445 at $4.51filing
8 Apr 2025filed 10 Apr 2025HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$5,2792,966 at $1.78filing
24 Mar 2025filed 26 Mar 2025HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$564198 at $2.85filing
28 Feb 2025filed 4 Mar 2025HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code A—10,001 at $0.00filing
1 Jan 2025filed 3 Jan 2025HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code A—350,000 at $0.00filing
1 Nov 2024filed 4 Nov 2024HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$14K21,113 at $0.68filing
28 Aug 2024filed 30 Aug 2024HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Bought$50K100,000 at $0.50filing
19 Aug 2024filed 20 Aug 2024HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$2,0093,652 at $0.55filing
25 Mar 2024filed 27 Mar 2024HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$1,8071,943 at $0.93filing
25 Mar 2024filed 27 Mar 2024HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$6,9297,450 at $0.93filing
25 Mar 2024filed 27 Mar 2024HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$9,91910,666 at $0.93filing
15 Feb 2024filed 20 Feb 2024HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code A—43,857 at $0.00filing
28 Dec 2023filed 29 Dec 2023HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$5,2276,298 at $0.83filing
2 Nov 2023filed 3 Nov 2023HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$21K21,113 at $1.00filing
20 Sep 2023filed 21 Sep 2023HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$8,6276,297 at $1.37filing
18 Aug 2023filed 21 Aug 2023HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$3,9453,653 at $1.08filing
22 Jun 2023filed 23 Jun 2023HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Code F$6,4876,298 at $1.03filing
16 May 2023filed 17 May 2023HYFM Hydrofarm Holdings GroupDistributors & WholesaleSEC FORM 4 Bought$16K15,000 at $1.04filing

News

No headline names them, or the companies they trade most, lately.

Sectors

Industrials7
Not placed3

Buys in green, sells in red, by the company’s sector.

Related people

Erica AckermanCAO and Corporate Controller · CAO and Corporate Controller at Hydrofarm Holdings Group, filing Form 4 there in the last year
Mark S. ParkerPresident · President at Hydrofarm Holdings Group, filing Form 4 there in the last year
Patrick ChungDirector · Director at Hydrofarm Holdings Group, filing Form 4 there in the last year
Renah PersofskyDirector · Director at Hydrofarm Holdings Group, filing Form 4 there in the last year
Melisa DenisDirector · Director at Hydrofarm Holdings Group, filing Form 4 there in the last year