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The company

Columbia Sportswear Company

COLM · Nasdaq

Consumer DiscretionaryApparel, Footwear & LuxurySetting up

COLM stood above a rising 150-day average in 21 of the last 52 weekly readings, and has been out of that trend for the last 9 weeks. It is 0.9% below that average now. Apparel, Footwear & Luxury: 36% of its 47 stocks in an uptrend (+11 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

SEC filings

Statistics

Rotation: Setting up
Weeks in an uptrend: out for 9
Industry in uptrend: 36% +11 in 4 wk
Insider buys, 12 months: $16K
Insider sales, 12 months: $2.1M
Officials’ trades on record: 0
Institutions holding: 296 (+17)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 21 of 52 weeks.

22 Apr – 21 Oct

Apparel, Footwear & Luxury: A minority of its stocks are in an uptrend and the share has climbed sharply over four weeks. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026

Open-market buys above the line and sales below, in dollars.

Congress and officials

No member of Congress or official has disclosed a trade in it.

Insiders

Buy orders, 12 months1

Sale orders, 12 months6

Buyers · sellers1 · 5

Who	Did	Shares	Traded
Stephen E. BabsonDirector	sold	4,150at $67.95	28 May 2026filed 1 Jun 2026
Jim A. SwansonEVP & CFO	sold	2,000at $68.00	27 May 2026filed 28 May 2026
Ronald E. NelsonDirector	sold	4,080at $67.78	27 May 2026filed 29 May 2026
Jim A. SwansonEVP & CFO	sold	2,000at $65.50	26 May 2026filed 28 May 2026
Sabrina SimmonsDirector	sold	1,329at $61.24	4 May 2026filed 5 May 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders296+17 on the quarter

New · exited57 · 39

Reported value$1.6B

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

Manager	Shares	Change
BlackRock, Inc.reduced · filed 7 Aug 2026	2,461,397$152.2M	-24,399−1.0%
DIMENSIONAL FUND ADVISORS LPadded · filed 11 Aug 2026	2,421,358$149.7M	+198,588+8.9%
AQR CAPITAL MANAGEMENT LLCadded · filed 14 Aug 2026	1,880,377$114.4M	+29,720+1.6%
JPMORGAN CHASE & COnew · filed 12 Aug 2026	1,300,413$80.2M	+1,300,413
VANGUARD PORTFOLIO MANAGEMENT LLCreduced · filed 13 Aug 2026	1,034,019$63.9M	-116,164−10.1%
AMERICAN CENTURY COMPANIES INCadded · filed 12 Aug 2026	993,324$61.4M	+20,825+2.1%
MORGAN STANLEYreduced · filed 13 Aug 2026	972,118$60.1M	-508,168−34.3%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 2026	971,134$60.0M	-128,482−11.7%
Badgley Phelps Wealth Managers, LLCunchanged · filed 31 Jul 2026	768,830$47.5M	00.0%
STATE STREET CORPreduced · filed 7 Aug 2026	751,458$46.5M	-48,956−6.1%