rotation.to
Following this device: dark.
Free account
rotation.to
Appearance
Following this device: dark.
Drag a card by its title · ⚙ to size, swap or remove

The company

Crocs, Inc.

CROX · Nasdaq

Consumer DiscretionaryApparel, Footwear & LuxuryIn trend

CROX stood above a rising 150-day average in 28 of the last 52 weekly readings, including each of the last 28 weeks. It is 7.2% above that average now. Apparel, Footwear & Luxury: 38% of its 47 stocks in an uptrend (+13 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

Statistics

Rotation
In trend
Weeks in an uptrend
28 in a row
Industry in uptrend
38% +13 in 4 wk
Insider buys, 12 months
$1.4M
Insider sales, 12 months
$20.4M
Officials’ trades on record
3
Institutions holding
456 (+34)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 28 of 52 weeks.

17 Apr – 16 Oct
24%39%54%Apr 26Jun 26Jul 26Sep 26Oct 26

Apparel, Footwear & Luxury: A minority of its stocks are in an uptrend and the share has climbed sharply over four weeks. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$8.0M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

3 disclosed lines: House 0, Senate 3, executive 0; 1 people.

WhoDidAmountTraded
Tommy Tuberville Senate: U.S. Senate eFDSenatorsoldjoint$1k–$15k3 Apr 2023filed 12 May 2023
Tommy Tuberville Senate: U.S. Senate eFDSenatorsoldjoint$1k–$15k3 Apr 2023filed 11 May 2023
Tommy Tuberville Senate: U.S. Senate eFDSenatorboughtjoint$1k–$15k6 Oct 2022filed 10 Nov 2022

Insiders

Buy orders, 12 months4
Sale orders, 12 months6
Buyers · sellers3 · 3
WhoDidSharesTraded
Thomas J. SmachDirectorbought680at $111.4915 Sep 2026filed 16 Sep 2026
Beth J. KaplanDirectorbought885at $112.1215 Sep 2026filed 16 Sep 2026
Thomas J. SmachDirectorbought1,000at $109.2710 Sep 2026filed 14 Sep 2026
Thomas J. SmachDirectorbought3,000at $109.4210 Sep 2026filed 14 Sep 2026
Andrew ReesChief Executive Officersold9,576at $138.3810 Aug 2026filed 11 Aug 2026
Andrew ReesChief Executive Officersold8,696at $139.3910 Aug 2026filed 11 Aug 2026
Andrew ReesChief Executive Officersold800at $140.0210 Aug 2026filed 11 Aug 2026
Andrew ReesChief Executive Officersold5,796at $137.417 Aug 2026filed 11 Aug 2026
Andrew ReesChief Executive Officersold4,204at $137.967 Aug 2026filed 11 Aug 2026
Andrew ReesChief Executive Officersold928at $139.047 Aug 2026filed 11 Aug 2026
Andrew ReesChief Executive Officersold6,900at $116.975 Jun 2026filed 9 Jun 2026
Andrew ReesChief Executive Officersold15,800at $117.945 Jun 2026filed 9 Jun 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders456+34 on the quarter
New · exited101 · 65
Reported value$5.5B

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
BlackRock, Inc.reduced · filed 7 Aug 20264,652,050$561.2M-126,770−2.7%
FMR LLCreduced · filed 13 Aug 20263,507,502$423.1M-249,091−6.6%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 20262,165,082$261.2M-12,984−0.6%
VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 20262,094,077$252.6M+8,587+0.4%
STATE STREET CORPreduced · filed 7 Aug 20261,589,283$191.7M-12,053−0.8%
AMERICAN CENTURY COMPANIES INCadded · filed 12 Aug 20261,473,699$177.8M+613,825+71.4%
FULLER & THALER ASSET MANAGEMENT, INC.added · filed 12 Aug 20261,297,578$156.5M+46,969+3.8%
DIMENSIONAL FUND ADVISORS LPreduced · filed 11 Aug 20261,181,950$142.6M-239,046−16.8%
CITADEL ADVISORS LLCadded · filed 14 Aug 20261,099,176$132.6M+559,862+103.8%
FRANKLIN RESOURCES INCadded · filed 13 Aug 20261,035,609$124.9M+565,618+120.3%
31 Mar 2023 – 30 Jun 2026
355411467Mar 23Dec 23Dec 24Sep 25Jun 26

Everyone who traded it

Patraic Reagan Company insiderEVP, Chief Financial Officer · last 22 Sep 20260 · 0
Beth J. Kaplan Company insiderDirector · last 15 Sep 20262 · 0
Thomas J. Smach Company insiderDirector · last 15 Sep 202614 · 23
Andrew Rees Company insiderChief Executive Officer · last 10 Aug 20266 · 19
Charisse Ford Hughes Company insiderDirector · last 9 Jun 20261 · 0
Douglas J. Treff Company insiderDirector · last 9 Jun 20266 · 2
Ian Bickley Company insiderDirector · last 9 Jun 20263 · 10
John B. Replogle Company insiderDirector · last 9 Jun 20265 · 0
Neeraj Tolmare Company insiderDirector · last 9 Jun 20260 · 0
Ronald Frasch Company insiderDirector · last 9 Jun 20263 · 7
Terence Reilly Company insiderEVP, Chief Brand Officer · last 29 Apr 20260 · 0
Anne Mehlman Company insiderEVP & Crocs Brand President · last 12 Mar 20263 · 6

Same industry

JILL J. JillLeading+45%
TILE InterfaceLeading+13%
VRA Vera BradleyIn trend+56%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202558.3%
Operating profit marginFY 2025 · to 31 Dec 20253.7%
Free cash flow marginFY 2025 · to 31 Dec 202516.3%
Return on capital employedFY 2025 · to 31 Dec 20254.3%
Debt to equityFY 2025 · to 31 Dec 20250.95×
Research spendFY 2025 · to 31 Dec 20250.7%
Share count trendFY 2025 · to 5 Feb 20260.1%
Cash and equivalentsFY 2025 · to 31 Dec 2025$130.4M
Free cash flowFY 2025 · to 31 Dec 2025$659.2M

Analyst forecasts

No analyst forecasts yet.