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The company

GoPro, Inc.

GPRO · Nasdaq

Consumer DiscretionaryLeisure Products & VehiclesIn trend

GPRO stood above a rising 150-day average in 14 of the last 52 weekly readings, including each of the last 4 weeks. It is 7.6% above that average now. Leisure Products & Vehicles: 23% of its 43 stocks in an uptrend (−2 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

Statistics

Rotation
In trend
Weeks in an uptrend
4 in a row
Industry in uptrend
23% -2 in 4 wk
Insider buys, 12 months
$0
Insider sales, 12 months
$441K
Officials’ trades on record
8
Institutions holding
132 (+21)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 14 of 52 weeks.

17 Apr – 16 Oct
23%31%39%Apr 26Jun 26Jul 26Sep 26Oct 26

Leisure Products & Vehicles: A minority of its stocks are in an uptrend and the share has held steady. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$346K$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

8 disclosed lines: House 6, Senate 2, executive 0; 3 people.

WhoDidAmountTraded
Marie Newman House: U.S. House ClerkIL03boughtspouse$1k–$15k16 Apr 2021filed 9 May 2021
Marie Newman House: U.S. House ClerkIL03boughtspouse$1k–$15k9 Apr 2021filed 9 May 2021
Richard L. Hanna House: U.S. House ClerkNY22sold$1k–$15k9 Nov 2016filed 18 Jan 2017
Richard L. Hanna House: U.S. House ClerkNY22sold$50k–$100k30 Sep 2015filed 13 Oct 2015
Sheldon Whitehouse Senate: U.S. Senate eFDSenatorbought$1k–$15k7 Jul 2015filed 21 Jul 2015
Richard L. Hanna House: U.S. House ClerkNY22bought$100k–$250k18 May 2015filed 15 Jun 2015
Richard L. Hanna House: U.S. House ClerkNY22bought$1k–$15k14 May 2015filed 15 Jun 2015
Sheldon Whitehouse Senate: U.S. Senate eFDSenatorbought$1k–$15k14 Aug 2014filed 26 Aug 2014

Insiders

Buy orders, 12 months0
Sale orders, 12 months6
Buyers · sellers0 · 2
WhoDidSharesTraded
Nicholas WoodmanCEO, Chairman of the Boardbought19,280,205at $0.009 Jul 2026filed 13 Jul 2026
Brian McGeePresident and COOsold130,631at $0.972920 May 2026filed 22 May 2026
Jason Christopher StephenSVP, General Counselsold16,894at $1.1118 May 2026filed 19 May 2026
Brian McGeeEVP, CFO and COOsold59,509at $0.792120 Feb 2026filed 24 Feb 2026
Jason Christopher StephenSVP, General Counselsold5,393at $0.797318 Feb 2026filed 19 Feb 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders132+21 on the quarter
New · exited44 · 23
Reported value$48.4M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
BlackRock, Inc.added · filed 7 Aug 20269,358,956$7.3M+6,886,405+278.5%
VANGUARD CAPITAL MANAGEMENT LLCadded · filed 13 Aug 20265,943,440$4.6M+586,403+10.9%
Allianz Asset Management GmbHadded · filed 14 Aug 20264,643,732$3.6M+1,206,937+35.1%
CHARLES SCHWAB INVESTMENT MANAGEMENT INCreduced · filed 14 Aug 20264,391,572$3.4M-1,572,124−26.4%
Sixth Street Partners Management Company, L.P.new · filed 14 Aug 20264,391,572$3.4M+4,391,572
GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 20263,487,837$2.7M+2,225,703+176.3%
UBS Group AGadded · filed 13 Aug 20263,370,672$2.6M+2,001,515+146.2%
Yorkville Advisors Global, LPnew · filed 6 Aug 20262,887,253$2.2M+2,887,253
CITADEL ADVISORS LLCadded · filed 14 Aug 20262,517,153$2.0M+1,945,011+340.0%
JACOBS LEVY EQUITY MANAGEMENT, INCreduced · filed 14 Aug 20262,110,370$1.6M-486,334−18.7%
31 Mar 2023 – 30 Jun 2026
113137160Mar 23Dec 23Dec 24Sep 25Jun 26

Everyone who traded it

Brian Robert Tratt Company insiderSVP, Chief Financial Officer · last 17 Aug 20260 · 0
Charles Lafrades Company insiderChief Accounting Officer · last 17 Aug 20260 · 7
Jason Christopher Stephen Company insiderSVP, General Counsel · last 17 Aug 20260 · 3
Nicholas Woodman Company insiderCEO, Chairman of the Board · last 9 Jul 20260 · 17
Woodman Family Trust Under Trust Agreement Dated March 11, 2011 Company insider10% owner · last 9 Jul 20260 · 18
Hogue Emily S. Culp Company insiderDirector · last 2 Jun 20260 · 0
Michael C. Dennison Company insiderDirector · last 2 Jun 20260 · 0
Miguel A. Lopez Company insiderDirector · last 2 Jun 20260 · 0
Shaz Kahng Company insiderDirector · last 2 Jun 20260 · 0
Susan M. Lyne Company insiderDirector · last 2 Jun 20260 · 2
Tyrone Ahmad-Taylor Company insiderDirector · last 2 Jun 20261 · 8
Brian McGee Company insiderPresident and COO · last 20 May 20260 · 32

Same industry

FNKO FunkoLeading+27%
CLAR ClarusLeading+13%
GRMN GarminLeading+10%
TBCH Turtle BeachIn trend+23%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202533.6%
Operating profit marginFY 2025 · to 31 Dec 2025-12.8%
Free cash flow marginFY 2025 · to 31 Dec 2025-3.7%
Return on capital employedFY 2025 · to 31 Dec 2025-55.3%
Debt to equityFY 2025 · to 31 Dec 20250.84×
Interest coverFY 2024 · to 31 Dec 2024-40.56×
Research spendFY 2025 · to 31 Dec 202519.5%
Cash and equivalentsFY 2025 · to 31 Dec 2025$49.7M
Free cash flowFY 2025 · to 31 Dec 2025−$24.0M

Analyst forecasts

No analyst forecasts yet.