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The company

Harley-Davidson, Inc.

HOG · NYSE

Consumer DiscretionaryLeisure Products & VehiclesLeading

HOG stood above a rising 150-day average in 17 of the last 52 weekly readings, including each of the last 15 weeks. It is 7.8% above that average now. Leisure Products & Vehicles: 23% of its 43 stocks in an uptrend (−2 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

Statistics

Rotation
Leading
Weeks in an uptrend
15 in a row
Industry in uptrend
23% -2 in 4 wk
Insider buys, 12 months
$3.7M
Insider sales, 12 months
$1.3M
Officials’ trades on record
39

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 17 of 52 weeks.

17 Apr – 16 Oct
23%31%39%Apr 26Jun 26Jul 26Sep 26Oct 26

Leisure Products & Vehicles: A minority of its stocks are in an uptrend and the share has held steady. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
$0$1.9MNov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars. Not yet read: institutions.

Congress and officials

39 disclosed lines: House 39, Senate 0, executive 0; 4 people.

WhoDidAmountTraded
Tim Moore House: U.S. House ClerkNC14sold$50k–$100k7 Apr 2026filed 28 Apr 2026
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k12 Mar 2026filed 24 Mar 2026
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k23 Jan 2026filed 20 Feb 2026
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k18 Dec 2025filed 7 Jan 2026
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k9 Dec 2025filed 19 Dec 2025
Tim Moore House: U.S. House ClerkNC14sold$15k–$50k28 Nov 2025filed 2 Dec 2025
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k21 Nov 2025filed 2 Dec 2025
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k30 Jul 2025filed 5 Aug 2025
Tim Moore House: U.S. House ClerkNC14sold$50k–$100k14 May 2025filed 13 Jun 2025
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k1 May 2025filed 13 Jun 2025
Jefferson Shreve House: U.S. House ClerkIN06sold$15k–$50k7 Apr 2025filed 8 May 2025
Tim Moore House: U.S. House ClerkNC14bought$15k–$50k4 Apr 2025filed 13 Jun 2025

Insiders

Buy orders, 12 months6
Sale orders, 12 months11
Buyers · sellers5 · 5
WhoDidSharesTraded
Jonathan R. RootCFO and CCOsold1,559at $24.431 Oct 2026filed 5 Oct 2026
Jonathan R. RootCFO and CCOsold1,554at $27.461 Sep 2026filed 2 Sep 2026
Gayle LittletonCLO, CCO, CAO & Corp Secbought7,500at $26.3811 Aug 2026filed 13 Aug 2026
Artie StarrsPresident & CEObought10,000at $25.8910 Aug 2026filed 11 Aug 2026
Jonathan R. RootCFO and CCOsold1,554at $24.883 Aug 2026filed 5 Aug 2026
Daniel J. NovaDirectorbought40,000at $24.5731 Jul 2026filed 3 Aug 2026
Jonathan R. RootCFO and CCOsold1,554at $24.441 Jul 2026filed 6 Jul 2026
Jonathan R. RootCFO and CCOsold1,554at $23.871 Jun 2026filed 3 Jun 2026
Jonathan R. RootCFO and CCOsold1,554at $24.2119 May 2026filed 21 May 2026
Paul J. KrauseChief Legal Officersold1,564at $26.0011 May 2026filed 13 May 2026
Charles DoSr. Vice President, HDFSIsold4,241at $18.1012 Mar 2026filed 16 Mar 2026
Artie StarrsPresident & CEObought15,000at $19.109 Mar 2026filed 9 Mar 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Still reading this part; it fills in a moment.

Everyone who traded it

Jonathan R. Root Company insiderCFO and CCO · last 1 Oct 20260 · 7
Daniel J. Nova Company insiderDirector · last 24 Sep 20261 · 0
Gayle Littleton Company insiderCLO, CCO, CAO & Corp Sec · last 11 Aug 20261 · 0
Artie Starrs Company insiderPresident & CEO · last 10 Aug 20262 · 0
Allan C. Golston Company insiderDirector · last 21 May 20260 · 0
Lori Ann Flees Company insiderDirector · last 21 May 20261 · 0
Maryrose Sylvester Company insiderDirector · last 21 May 20260 · 1
Matthew J. Reintjes Company insiderDirector · last 21 May 20260 · 0
Rafeh Masood Company insiderDirector · last 21 May 20264 · 0
Troy Alstead Company insiderDirector · last 21 May 20261 · 1
James D. Farley Jr. Company insiderDirector · last 14 May 20260 · 1
Paul J. Krause Company insiderChief Legal Officer · last 11 May 20260 · 1

Same industry

FNKO FunkoLeading+27%
CLAR ClarusLeading+13%
GRMN GarminLeading+10%
TBCH Turtle BeachIn trend+23%
GPRO GoProIn trend+8%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202538.7%
Operating profit marginFY 2025 · to 31 Dec 20258.6%
Free cash flow marginFY 2025 · to 31 Dec 20259.3%
Return on capital employedFY 2025 · to 31 Dec 20257.2%
Cash conversionFY 2025 · to 31 Dec 2025168%
Debt to equityFY 2025 · to 31 Dec 20251.05×
Share count trendFY 2025 · to 30 Jan 20260.2%
Cash and equivalentsFY 2025 · to 31 Dec 2025$3.1B
Free cash flowFY 2025 · to 31 Dec 2025$415.2M

Analyst forecasts

No analyst forecasts yet.