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The company

LiveWire Group, Inc.

LVWR · NYSE

Consumer DiscretionaryLeisure Products & VehiclesAbove a falling average

LVWR stood above a rising 150-day average in 9 of the last 52 weekly readings, and has been out of that trend for the last 42 weeks. It is 11.2% above that average now. Leisure Products & Vehicles: 23% of its 43 stocks in an uptrend (−2 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

Statistics

Rotation
Above a falling average
Weeks in an uptrend
out for 42
Industry in uptrend
23% -2 in 4 wk
Insider buys, 12 months
$0
Insider sales, 12 months
$1.6M
Officials’ trades on record
0
Institutions holding
60 (+0)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 9 of 52 weeks.

17 Apr – 16 Oct
23%31%39%Apr 26Jun 26Jul 26Sep 26Oct 26

Leisure Products & Vehicles: A minority of its stocks are in an uptrend and the share has held steady. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$2.7M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

No member of Congress or official has disclosed a trade in it.

Insiders

Buy orders, 12 months0
Sale orders, 12 months8
Buyers · sellers0 · 5
WhoDidSharesTraded
Jeremiah NienhuisHead of Strat. & Product Ops.sold10,732at $2.383 Sep 2026filed 8 Sep 2026
Jeremiah NienhuisHead of Strat. & Product Ops.sold10,732at $1.153 Sep 2026filed 15 Sep 2026
Kjell GrunerDirectorsold94,091at $2.1131 Jul 2026filed 3 Aug 2026
William L. CornogDirectorsold216at $2.2531 Jul 2026filed 4 Aug 2026
Kjell GrunerDirectorsold7,070.721at $1.9830 Jul 2026filed 3 Aug 2026
Karim DonnezChief Executive Officersold230,557at $2.3329 Jul 2026filed 31 Jul 2026
Jeremiah NienhuisHead of Strat. & Product Ops.sold10,732at $2.3829 Jul 2026filed 31 Jul 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders60+0 on the quarter
New · exited10 · 10
Reported value$4.8M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
BlackRock, Inc.added · filed 7 Aug 20261,188,790$1.3M+146,584+14.1%
STATE STREET CORPreduced · filed 7 Aug 2026478,510$536K-10,956−2.2%
ALLIANCEBERNSTEIN L.P.added · filed 14 Aug 2026454,563$755K+382,653+532.1%
GEODE CAPITAL MANAGEMENT, LLCreduced · filed 12 Aug 2026428,660$480K-77,342−15.3%
VANGUARD CAPITAL MANAGEMENT LLCadded · filed 13 Aug 2026267,544$300K+39,200+17.2%
CHARLES SCHWAB INVESTMENT MANAGEMENT INCadded · filed 14 Aug 2026169,901$190K+35,784+26.7%
Sixth Street Partners Management Company, L.P.new · filed 14 Aug 2026169,901$190K+169,901
VANGUARD FIDUCIARY TRUST COadded · filed 13 Aug 2026128,162$144K+2,814+2.2%
NORTHERN TRUST CORPadded · filed 13 Aug 2026118,049$132K+2,052+1.8%
MILLENNIUM MANAGEMENT LLCadded · filed 14 Aug 202693,319$105K+9,855+11.8%
31 Mar 2023 – 30 Jun 2026
123558Mar 23Dec 23Dec 24Sep 25Jun 26

News

No headline names it lately.

Everyone who traded it

Jeremiah Nienhuis Company insiderHead of Strat. & Product Ops. · last 3 Sep 20260 · 3
Kjell Gruner Company insiderDirector · last 31 Jul 20260 · 17
William L. Cornog Company insiderDirector · last 31 Jul 20260 · 2
Karim Donnez Company insiderChief Executive Officer · last 29 Jul 20260 · 8
Allen Gerrard Company insiderGeneral Counsel & Board Sec. · last 14 Jun 20260 · 0
Jon Bekefy Company insiderHead of Global Sales & Mktg. · last 14 Jun 20260 · 2
Hiromichi Mizuno Company insiderDirector · last 21 May 20260 · 0
Jennifer Hoover Company insiderHead Accounting Officer · last 21 Feb 20260 · 0
Ryan Ragland Company insiderHead of Product Dev. & Design · last 21 Feb 20260 · 2
John L. Garcia Company insiderDirector · last 12 Jun 20250 · 4
Tralisa Maraj Company insiderChief Financial Officer · last 11 Jun 20250 · 1
Amanda Athayde Company insiderChief Legal Officer · last 21 Feb 20240 · 0

Same industry

FNKO FunkoLeading+27%
CLAR ClarusLeading+13%
GRMN GarminLeading+10%
TBCH Turtle BeachIn trend+23%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 2025-17.3%
Operating profit marginFY 2025 · to 31 Dec 2025-294%
Free cash flow marginFY 2025 · to 31 Dec 2025-223%
Return on capital employedFY 2025 · to 31 Dec 2025-61.0%
Debt to equityFY 2025 · to 31 Dec 20251.63×
Research spendFY 2025 · to 31 Dec 202593.1%
Share count trendFY 2025 · to 18 Feb 20260.0%
Cash and equivalentsFY 2025 · to 31 Dec 2025$82.8M
Free cash flowFY 2025 · to 31 Dec 2025−$57.4M

Analyst forecasts

No analyst forecasts yet.