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The company

Reformation Inc.

REF · NYSE

Consumer DiscretionaryApparel, Footwear & Luxury

We hold no 150-day reading for REF yet: it needs about 200 sessions of history. Apparel, Footwear & Luxury: 36% of its 47 stocks in an uptrend (+11 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

SEC filings

Statistics

Rotation: not in the set
Weeks in an uptrend: —
Industry in uptrend: 36% +11 in 4 wk
Insider buys, 12 months: $3.1M
Insider sales, 12 months: $122.8M
Officials’ trades on record: 0
Institutions holding: 0

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 0 of 0 weeks.

22 Apr – 21 Oct

Apparel, Footwear & Luxury: A minority of its stocks are in an uptrend and the share has climbed sharply over four weeks. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026

Open-market buys above the line and sales below, in dollars.

Congress and officials

No member of Congress or official has disclosed a trade in it.

Insiders

Buy orders, 12 months3

Sale orders, 12 months5

Buyers · sellers3 · 3

Who	Did	Shares	Traded
Scsp Refo10% owner	sold	149,596at $13.95	1 Sep 2026filed 3 Sep 2026
Yael AflaloDirector, 10% owner	sold	60,298at $13.95	1 Sep 2026filed 3 Sep 2026
Scsp Refo10% owner	sold	2,987,199at $13.95	31 Jul 2026filed 31 Jul 2026
John Joseph CoyleDirector	bought	200,000at $15.00	31 Jul 2026filed 9 Oct 2026
Zipporah AllenDirector	bought	3,500at $15.00	31 Jul 2026filed 9 Oct 2026
Brigitte KleineDirector	bought	200at $15.00	31 Jul 2026filed 9 Oct 2026
Yael AflaloDirector, 10% owner	sold	1,204,029at $13.95	29 Jul 2026filed 31 Jul 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders0

New · exited0 · 0

Reported value$0

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

Manager	Shares	Change

News

Jim Cramer Calls Reformation (REF) an Intriguing Growth Story but Calls It "Speculative"insidermonkey.com · 7 Oct 2026 Reformation Shares Slide Despite Strong Post-IPO Results - Los Angeles Business Journallabusinessjournal.com · 5 Oct 2026 Jim Cramer on Reformation (REF): "It Should Be Higher Than It Is"insidermonkey.com · 18 Sep 2026 Reformation forecasts $602M-$606M 2026 revenue while planning 15-16 store openings (NYSE:REF)seekingalpha.com · 11 Sep 2026 FinancialContent - Reformation Inc. Common Stock (NYSE:REF) Stock Quotefinancialcontent.com · 10 Sep 2026

Everyone who traded it

Refo SCSp 10% owner · last 1 Sep 20260 · 2

Yael Aflalo Director, 10% owner · last 1 Sep 20260 · 2

Brigitte Kleine Director · last 31 Jul 20261 · 0

Gp Sarl P6 10% owner · last 31 Jul 20260 · 1

Hali Borenstein CEO and President · last 31 Jul 20260 · 0

Ivan Tchakarov Chief Operating Officer · last 31 Jul 20260 · 0

John Joseph Coyle Director · last 31 Jul 20261 · 0

Zipporah Allen Director · last 31 Jul 20261 · 0

Joshua Moore Chief Financial Officer · last 29 Jul 20260 · 0

Stacey Rauch Director · last 29 Jul 20260 · 0

Steven Clive Miller Director · last 29 Jul 20260 · 0

Same industry

No other stock in its industry this week.

Government contracts

No federal award is tied to it.

From its SEC filings

No ratio computed from its SEC filings yet.

Analyst forecasts

No analyst forecasts yet.