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Who

Yael Aflalo

Director and 10% owner

Company insider

Files Form 4 as: Director and 10% owner, Reformation.

In numbers

Trades disclosed
4
Buys
0
Sells
2
Bought
$0
Sold
$35.3M
Companies
1
Companies where not an officer
1
First trade
29 Jul 2026
Last trade
1 Sep 2026
Last filed
3 Sep 2026

Companies traded

Everywhere else they filed: board seats, 10% stakes, other companies
REF ReformationDirector, 10% owner · Apparel, Footwear & Luxury · last 1 Sep 20260 buys · 2 sells

Activity over time

1 Jul – 1 Oct
101 Jul1 Aug1 Sep1 Oct

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
1 Sep 2026filed 3 Sep 2026REF ReformationApparel, Footwear & LuxurySEC FORM 4 Sold$841K60,298 at $13.95filing
1 Sep 2026filed 3 Sep 2026REF ReformationApparel, Footwear & LuxurySEC FORM 4 Sold$841K60,298 at $13.95filing
29 Jul 2026filed 31 Jul 2026REF ReformationApparel, Footwear & LuxurySEC FORM 4 Sold$16.8M1,204,029 at $13.95filing
29 Jul 2026filed 31 Jul 2026REF ReformationApparel, Footwear & LuxurySEC FORM 4 Sold$16.8M1,204,029 at $13.95filing

News

Reformation (NYSE:REF) Stock Price Up 4.6% – Still a Buy?REF · dailypolitical.com · 12 Oct 2026

0 headlines in the last 90 days name Yael Aflalo; 1 article from the last 14 days about the 1 company they traded most, at most three about any one of them.

Sectors

Consumer Discretionary2

Buys in green, sells in red, by the company’s sector.

Related people

Brigitte KleineDirector · Director at Reformation, filing Form 4 there in the last year
Zipporah AllenDirector · Director at Reformation, filing Form 4 there in the last year
John Joseph CoyleDirector · Director at Reformation, filing Form 4 there in the last year
Refo SCSp10% owner · 10% owner at Reformation, filing Form 4 there in the last year
Ivan TchakarovChief Operating Officer · Chief Operating Officer at Reformation, filing Form 4 there in the last year