rotation.to
Following this device: dark.
Free account
rotation.to
Appearance
Following this device: dark.
Drag a card by its title · ⚙ to size, swap or remove

The company

Sonos, Inc.

SONO · Nasdaq

IndustrialsElectrical Equipment & GridIn trend

SONO stood above a rising 150-day average in 18 of the last 52 weekly readings, including each of the last 4 weeks. It is 11.7% above that average now. Electrical Equipment & Grid: 20% of its 50 stocks in an uptrend (−8 points in four weeks); Industrials: 26% (−5 points in four weeks).

Statistics

Rotation
In trend
Weeks in an uptrend
4 in a row
Industry in uptrend
20% -8 in 4 wk
Insider buys, 12 months
$94.8M
Insider sales, 12 months
$3.6M
Officials’ trades on record
4
Institutions holding
281 (+14)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 18 of 52 weeks.

20 Apr – 19 Oct
21%35%49%Apr 26Jun 26Jul 26Sep 26Oct 26

Electrical Equipment & Grid: A minority of its stocks are in an uptrend and the share has fallen sharply over four weeks. Industrials: A minority of its stocks are in an uptrend and the share has been slipping.

Money in and out

1 Nov 2024 – 1 Oct 2026
$0$59.5MNov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

4 disclosed lines: House 3, Senate 0, executive 1; 3 people.

WhoDidAmountTraded
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$15k–$50k29 Jul 2026filed 22 Sep 2026
Julie Johnson House: U.S. House ClerkTX32soldjoint$1k–$15k11 Mar 2025filed 14 Apr 2025
Justin Amash House: U.S. House ClerkMI03boughtdependent child$1k–$15k2 Jan 2019filed 29 Jan 2019
Justin Amash House: U.S. House ClerkMI03boughtdependent child$1k–$15k1 Nov 2018filed 13 Nov 2018

Insiders

Buy orders, 12 months29
Sale orders, 12 months5
Buyers · sellers5 · 3
WhoDidSharesTraded
Karen BooneDirectorsold31,766at $18.1225 Sep 2026filed 28 Sep 2026
Karen BooneDirectorsold15,000at $18.1325 Sep 2026filed 28 Sep 2026
Karen BooneDirectorsold10,000at $15.391 Sep 2026filed 3 Sep 2026
Julius GenachowskiDirectorsold19,855at $17.0029 Jul 2026filed 30 Jul 2026
Julius GenachowskiDirectorsold19,855at $16.5028 Jul 2026filed 30 Jul 2026
Carmine ArabiaDirectorbought50at $14.496 May 2026filed 8 May 2026
Coliseum Capital Management, Llc10% ownerbought125,000at $13.5717 Mar 2026filed 17 Mar 2026
Coliseum Capital Management, Llc10% ownerbought13,920at $13.2516 Mar 2026filed 17 Mar 2026
Coliseum Capital Management, Llc10% ownerbought90,000at $13.2013 Mar 2026filed 17 Mar 2026
Coliseum Capital Management, Llc10% ownerbought180,000at $14.2211 Mar 2026filed 11 Mar 2026
Coliseum Capital Management, Llc10% ownerbought320,000at $14.1910 Mar 2026filed 11 Mar 2026
Coliseum Capital Management, Llc10% ownerbought420,000at $13.959 Mar 2026filed 11 Mar 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders281+14 on the quarter
New · exited55 · 40
Reported value$1.6B

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
BlackRock, Inc.added · filed 7 Aug 202618,334,625$248.1M+679,084+3.8%
Coliseum Capital Management, LLCunchanged · filed 14 Aug 202618,070,762$244.5M00.0%
VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 20269,188,024$124.3M+464,215+5.3%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 20265,152,963$69.7M-65,740−1.3%
STATE STREET CORPadded · filed 7 Aug 20264,787,998$64.8M+197,054+4.3%
ARROWSTREET CAPITAL, LIMITED PARTNERSHIPadded · filed 13 Aug 20263,311,063$44.8M+3,700+0.1%
GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 20263,149,527$42.6M+166,883+5.6%
JACOBS LEVY EQUITY MANAGEMENT, INCadded · filed 14 Aug 20263,099,455$41.9M+70,270+2.3%
Trigran Investments, Inc.added · filed 12 Aug 20262,862,915$38.7M+373,752+15.0%
DIMENSIONAL FUND ADVISORS LPadded · filed 11 Aug 20262,583,211$35.0M+198,781+8.3%
31 Mar 2023 – 30 Jun 2026
207243278Mar 23Dec 23Dec 24Sep 25Jun 26

News

No headline names it lately.

Everyone who traded it

Karen Boone Company insiderDirector · last 25 Sep 20260 · 2
Edward P. Lazarus Company insiderChief Legal Officer · last 14 Aug 20260 · 2
Saori Casey Company insiderChief Financial Officer · last 14 Aug 20261 · 0
Thomas Conrad Company insiderChief Executive Officer · last 14 Aug 20262 · 2
Donald J. Trump Executive branchWhite House Office · last 29 Jul 20260 · 1
Julius Genachowski Company insiderDirector · last 29 Jul 20261 · 5
Frank Barbieri Company insiderChief Operating Officer · last 15 May 20260 · 0
Carmine Arabia Company insiderDirector · last 6 May 20261 · 0
Coliseum Capital Co-Invest Iv, L.p. Company insider10% owner · last 17 Mar 20269 · 0
Coliseum Capital Management, LLC Company insider10% owner · last 17 Mar 202615 · 0
Bracken Darrell Company insiderDirector · last 5 Mar 20261 · 0
Hugo Barra Company insiderDirector · last 5 Mar 20260 · 0

Same industry

SN SharkNinjaLeading+30%
PCLA PicoCELAIn trend+29%
SONY Sony GroupIn trend+12%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 27 Sep 202543.7%
Operating profit marginFY 2025 · to 27 Sep 2025-3.5%
Free cash flow marginFY 2025 · to 27 Sep 20257.5%
Return on capital employedFY 2025 · to 27 Sep 2025-10.7%
Research spendFY 2025 · to 27 Sep 202519.4%
Share count trendFY 2025 · to 27 Oct 20250.1%
Cash and equivalentsFY 2025 · to 27 Sep 2025$174.7M
Free cash flowFY 2025 · to 27 Sep 2025$108.2M

Analyst forecasts

No analyst forecasts yet.