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Who

Bracken Darrell

President & Chief Exec Officer

Company insider

Files Form 4 as: President & Chief Exec Officer, V.F; Director, Sonos; President & CEO, Logitech International; Executive Vice President, Whirlpool.

In numbers

Trades disclosed
244
Buys
13
Sells
47
Bought
$4.9M
Sold
$122.0M
Companies
4
Companies where not an officer
1
First trade
16 Feb 2009
Last trade
31 Jul 2026
Last filed
3 Aug 2026

Companies traded

Where they are an officer
VFC V.FDirector, Officer · Apparel, Footwear & Luxury · last 31 Jul 20264 buys · 0 sells
LOGI Logitech InternationalDirector, Officer · Hardware, Devices & Storage · last 15 May 20237 buys · 45 sells
WHR WhirlpoolOfficer · Electrical Equipment & Grid · last 13 Mar 20121 buy · 2 sells
Everywhere else they filed: board seats, 10% stakes, other companies
SONO SonosDirector · Electrical Equipment & Grid · last 5 Mar 20261 buy · 0 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
01Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
31 Jul 2026filed 3 Aug 2026VFC V.FApparel, Footwear & LuxurySEC FORM 4 Bought$493K32,894 at $14.98filing
31 Jul 2026filed 3 Aug 2026VFC V.FApparel, Footwear & LuxurySEC FORM 4 Bought$493K32,894 at $14.98filing
4 Jun 2026filed 8 Jun 2026VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code F$598K36,446 at $16.41filing
4 Jun 2026filed 8 Jun 2026VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code F$598K36,446 at $16.41filing
22 May 2026filed 27 May 2026VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code A$6.6M395,210 at $16.70filing
22 May 2026filed 27 May 2026VFC V.Foption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A—547,306 at $0.00filing
22 May 2026filed 27 May 2026VFC V.Foption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A—547,306 at $0.00filing
22 May 2026filed 27 May 2026VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code A$6.6M395,210 at $16.70filing
5 Mar 2026filed 6 Mar 2026SONO SonosElectrical Equipment & GridSEC FORM 4 Code A—12,725filing
5 Mar 2026filed 6 Mar 2026SONO SonosElectrical Equipment & GridSEC FORM 4 Code A—12,725filing
8 Aug 2025filed 11 Aug 2025SONO SonosElectrical Equipment & GridSEC FORM 4 Bought$250K22,412.05 at $11.15filing
17 Jul 2025filed 18 Jul 2025VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code F$217K17,987 at $12.07filing
4 Jun 2025filed 6 Jun 2025VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code A$8.9M710,334 at $12.55filing
23 May 2025filed 27 May 2025VFC V.FApparel, Footwear & LuxurySEC FORM 4 Bought$1.0M85,840 at $11.73filing
11 Mar 2025filed 13 Mar 2025SONO SonosElectrical Equipment & GridSEC FORM 4 Code A—15,427filing
17 Jul 2024filed 19 Jul 2024VFC V.FApparel, Footwear & LuxurySEC FORM 4 Code F$179K11,490 at $15.59filing
10 Jun 2024filed 10 Jun 2024VFC V.FApparel, Footwear & LuxurySEC FORM 4 Bought$997K75,200 at $13.26filing
28 May 2024filed 30 May 2024VFC V.Foption or derivative · Apparel, Footwear & LuxurySEC FORM 4 Code A—912,757 at $0.00filing
11 Mar 2024filed 13 Mar 2024SONO SonosElectrical Equipment & GridSEC FORM 4 Code A—10,656filing
12 Feb 2024filed 14 Feb 2024SONO SonosElectrical Equipment & GridSEC FORM 4 Code A—957filing

News

No headline names them, or the companies they trade most, lately.

Sectors

Technology52
Consumer Discretionary4
Industrials4

Buys in green, sells in red, by the company’s sector.

Related people

Mark Samuel HoplamazianDirector · Director at V F, filing Form 4 there in the last year
Matthew J. ShattockDirector · Director at V F, filing Form 4 there in the last year
Richard CarucciDirector · Director at V F, filing Form 4 there in the last year
Samantha HarnettChief Legal Officer · Chief Legal Officer at Logitech International, filing Form 4 there in the last year
Kwok Wang NgDirector · Director at Logitech International, filing Form 4 there in the last year
Karen BooneDirector · Also traded SONO in the last 90 days
Donald J. TrumpPresident · Also traded SONO in the last 90 days
Julius GenachowskiDirector · Also traded SONO in the last 90 days