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The company

Under Armour, Inc.

UAA · NYSE

Consumer DiscretionaryApparel, Footwear & LuxuryNot moving yet

UAA stood above a rising 150-day average in 20 of the last 52 weekly readings, and has been out of that trend for the last 11 weeks. It is 18.1% below that average now. Apparel, Footwear & Luxury: 38% of its 47 stocks in an uptrend (+13 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

Statistics

Rotation
Not moving yet
Weeks in an uptrend
out for 11
Industry in uptrend
38% +13 in 4 wk
Insider buys, 12 months
$378.9M
Insider sales, 12 months
$0
Officials’ trades on record
22

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 20 of 52 weeks.

17 Apr – 16 Oct
24%39%54%Apr 26Jun 26Jul 26Sep 26Oct 26

Apparel, Footwear & Luxury: A minority of its stocks are in an uptrend and the share has climbed sharply over four weeks. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
$0$198.4MNov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars. Not yet read: institutions.

Congress and officials

22 disclosed lines: House 11, Senate 10, executive 1; 10 people.

WhoDidAmountTraded
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$15k–$50k4 Mar 2026filed 14 May 2026
Tommy Tuberville Senate: U.S. Senate eFDSenatorsoldjoint$15k–$50k19 Dec 2023filed 12 Jan 2024
Tommy Tuberville Senate: U.S. Senate eFDSenatorboughtjoint$1k–$15k25 Jul 2023filed 14 Aug 2023
Tommy Tuberville Senate: U.S. Senate eFDSenatorboughtjoint$1k–$15k13 Jun 2023filed 14 Jul 2023
Thomas R. Carper Senate: U.S. Senate eFDSenatorsoldspouse$1k–$15k13 Apr 2023filed 1 May 2023
Tommy Tuberville Senate: U.S. Senate eFDSenatorboughtjoint$15k–$50k13 Jan 2023filed 14 Feb 2023
Tommy Tuberville Senate: U.S. Senate eFDSenatorsold$15k–$50k18 Oct 2021filed 10 Nov 2021
Susie Lee House: U.S. House ClerkNV03sold$1k–$15k13 Jul 2021filed 13 Aug 2021
Susie Lee House: U.S. House ClerkNV03bought$1k–$15k14 May 2021filed 14 Jun 2021
Susie Lee House: U.S. House ClerkNV03sold$1k–$15k12 Feb 2021filed 11 Mar 2021
Susie Lee House: U.S. House ClerkNV03bought$1k–$15k8 Dec 2020filed 11 Jan 2021
Susie Lee House: U.S. House ClerkNV03bought$1k–$15k3 Dec 2020filed 11 Jan 2021

Insiders

Buy orders, 12 months19
Sale orders, 12 months0
Buyers · sellers3 · 0
WhoDidSharesTraded
Reza TaleghaniChief Financial Officerbought18,656at $5.3711 Aug 2026filed 12 Aug 2026
V Prem Et Al Watsa10% ownerbought100at $5.0014 May 2026filed 14 May 2026
V Prem Et Al Watsa10% ownerbought739,521at $4.9713 May 2026filed 14 May 2026
V Prem Et Al Watsa10% ownerbought438,723at $4.9912 May 2026filed 14 May 2026
V Prem Et Al Watsa10% ownerbought1,022,333at $6.2028 Jan 2026filed 29 Jan 2026
V Prem Et Al Watsa10% ownerbought89,786at $6.2928 Jan 2026filed 29 Jan 2026
V Prem Et Al Watsa10% ownerbought842,481at $6.2027 Jan 2026filed 29 Jan 2026
V Prem Et Al Watsa10% ownerbought686,505at $6.3027 Jan 2026filed 29 Jan 2026
V Prem Et Al Watsa10% ownerbought730,238at $6.1826 Jan 2026filed 26 Jan 2026
V Prem Et Al Watsa10% ownerbought265,658at $6.3026 Jan 2026filed 26 Jan 2026
V Prem Et Al Watsa10% ownerbought928,397at $6.1523 Jan 2026filed 26 Jan 2026
V Prem Et Al Watsa10% ownerbought411,057at $6.1522 Jan 2026filed 26 Jan 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Still reading this part; it fills in a moment.

News

No headline names it lately.

Everyone who traded it

Carolyn Everson Company insiderDirector · last 1 Oct 20260 · 0
David W. Gibbs Company insiderDirector · last 1 Oct 20262 · 0
Dawn N. Fitzpatrick Company insiderDirector · last 1 Oct 20261 · 0
Douglas E. Coltharp Company insiderDirector · last 1 Oct 20260 · 6
Mohamed El-Erian Company insiderDirector · last 1 Oct 20261 · 0
Patrick Whitesell Company insiderDirector · last 1 Oct 20260 · 0
Robert John Sweeney Company insiderDirector · last 1 Oct 20261 · 0
Simon James Pestridge Company insiderChief Marketing Officer · last 28 Aug 20260 · 0
Eric T. Olson Company insiderDirector · last 26 Aug 20260 · 0
Eugene Dubois Smith Company insiderDirector · last 26 Aug 20260 · 0
Jerri Devard Company insiderDirector · last 26 Aug 20260 · 0
Kevin A. Plank Company insiderPresident and CEO · last 26 Aug 202611 · 105

Same industry

JILL J. JillLeading+45%
TILE InterfaceLeading+13%
VRA Vera BradleyIn trend+56%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2026 · to 31 Mar 202645.5%
Operating profit marginFY 2026 · to 31 Mar 2026-3.3%
Free cash flow marginFY 2026 · to 31 Mar 2026-3.3%
Return on capital employedFY 2026 · to 31 Mar 2026-6.0%
Debt to equityFY 2026 · to 31 Mar 20261.27×
Interest coverFY 2026 · to 31 Mar 2026-3.08×
Revenue growthFY 2026 · to 31 Mar 2026-3.8%
Share count trendFY 2026 · to 31 Mar 2026-1.3%
Cash and equivalentsFY 2026 · to 31 Mar 2026$309.2M
Free cash flowFY 2026 · to 31 Mar 2026−$162.2M

Analyst forecasts

No analyst forecasts yet.