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The company

Amazon.com, Inc.

AMZN · Nasdaq

Consumer DiscretionaryE-Commerce & MarketplacesIn trendAIData-Center Infrastructure

AMZN stood above a rising 150-day average in 39 of the last 52 weekly readings, including each of the last 12 weeks. It is 0.3% above that average now. E-Commerce & Marketplaces: 30% of its 30 stocks in an uptrend (±0 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

Statistics

Rotation
In trend
Weeks in an uptrend
12 in a row
Industry in uptrend
30% 0 in 4 wk
Insider buys, 12 months
$0
Insider sales, 12 months
$888.4M
Officials’ trades on record
613

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 39 of 52 weeks.

17 Apr – 16 Oct
11%25%38%Apr 26Jun 26Jul 26Sep 26Oct 26

E-Commerce & Marketplaces: A minority of its stocks are in an uptrend and the share has held steady. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$4.7B$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars. Not yet read: institutions.

Congress and officials

613 disclosed lines: House 429, Senate 93, executive 91; 142 people.

WhoDidAmountTraded
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$15k–$50k26 Aug 2026filed 8 Oct 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$250k–$500k17 Aug 2026filed 8 Oct 2026
Cory A. Booker Senate: U.S. Senate eFDSenatorsoldspouse$100k–$250k11 Aug 2026filed 9 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$1k–$15k10 Aug 2026filed 8 Oct 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$1k–$15k23 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$5M–$25M20 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officebought$1k–$15k17 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$250k–$500k17 Jul 2026filed 22 Sep 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$1k–$15k8 Jul 2026filed 22 Sep 2026
Thomas H. Kean, Jr. House: U.S. House ClerkNJ07bought$1k–$15k8 Jul 2026filed 18 Aug 2026
Michael A. Rulli House: U.S. House ClerkOH06sold$1k–$15k25 Jun 2026filed 7 Aug 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Officesold$100k–$250k24 Jun 2026filed 22 Aug 2026

Insiders

Buy orders, 12 months0
Sale orders, 12 months53
Buyers · sellers0 · 10
WhoDidSharesTraded
Douglas J. HerringtonCEO Worldwide Amazon Storessold1,000at $251.501 Oct 2026filed 5 Oct 2026
Douglas J. HerringtonCEO Worldwide Amazon Storessold1,000at $254.771 Sep 2026filed 3 Sep 2026
David ZapolskySenior Vice Presidentsold9,258at $259.7724 Aug 2026filed 25 Aug 2026
Andrew R. JassyPresident and CEOsold3,197at $257.6321 Aug 2026filed 25 Aug 2026
Andrew R. JassyPresident and CEOsold7,478at $258.6721 Aug 2026filed 25 Aug 2026
Andrew R. JassyPresident and CEOsold7,514at $259.6121 Aug 2026filed 25 Aug 2026
Andrew R. JassyPresident and CEOsold1,811at $260.3921 Aug 2026filed 25 Aug 2026
Shelley ReynoldsVice Presidentsold675at $257.7721 Aug 2026filed 25 Aug 2026
Shelley ReynoldsVice Presidentsold780at $258.5821 Aug 2026filed 25 Aug 2026
Shelley ReynoldsVice Presidentsold888at $260.3321 Aug 2026filed 25 Aug 2026
David ZapolskySenior Vice Presidentsold1,138at $257.7021 Aug 2026filed 25 Aug 2026
David ZapolskySenior Vice Presidentsold1,782at $258.6421 Aug 2026filed 25 Aug 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Still reading this part; it fills in a moment.

News

Amazon.com: Cosori Rice Cooker 10 Cup, Fuzzy Logic, Ceramic Coating Inner Pot,18-in-1 | Sauté, Slow Cook, 24H Keep Warm & Delay Timer, Stainless Steel Steamer Basket, Non-stick Ceramic Coating, 20cup cooked, Black : Industrial & Scientificamazon.com · 19 Oct 2026Amazon.com: Canslab Ultrablade PRO Electric Can Opener,USB Rechargeable,Smart Auto Stop | Automatic Can Opener for Seniors with Arthritis, Handsfree Side Cut with Smooth Edge, Cordless, Wall Mountable, Black : Home & Kitchenamazon.com · 19 Oct 2026Amazon.com : HONOR PAD X9a, 11.5" HONOR Fullview Display, 8300mAh Long Life, Thin Metal Design, Grey, WIFI : Electronicsamazon.de · 19 Oct 2026Amazon.com vs. Walmart: Which Stock Is a Better Buy in 2026?fool.com · 19 Oct 2026Amazon.com: Shuttle Art 35 PCS Halloween Pumpkin Carving Kit, 11 PCS Professional Stainless Steel Pumpkin Carving Tools with 10 Stencils and 12 Electronic Candles, Safe, Fun and Durable for Kids Adults Carving : Home & Kitchenamazon.com · 18 Oct 2026Amazon.com: Christmas Light Clips, 100 Count Quick Spring Clips for C7 C9 String Lights | Shatterproof, Shingle and Gutter Clips for Outdoor Lights, Roofline Fence Railing Gates Eaves, Christmas Decorations, Green : Home & Kitchenamazon.com · 18 Oct 2026Amazon.com: Nimiko Flameless Candles with Remote, Battery Operated Flickering Flameless Candles, LED Candles with Timer 2/4/6/8H, with Realistic LED Candles Set of 9 (D3 x H 3" 4" 5" 6" 7") (Black) : Tools & Home Improvementamazon.com · 18 Oct 2026Amazon.com: AKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS Ultra HD 131FT Waterproof Underwater Camera Remote Control 4X Zoom Support External Microphone Black : Sports & Outdoorsamazon.com · 17 Oct 2026

Everyone who traded it

Douglas J. Herrington Company insiderCEO Worldwide Amazon Stores · last 1 Oct 20260 · 81
Brad D. Smith Company insiderDirector · last 8 Sep 20260 · 0
Kevin R. Mandia Company insiderDirector · last 8 Sep 20260 · 0
Donald J. Trump Executive branchWhite House Office · last 26 Aug 202625 · 13
Jeffrey P. Bezos Company insiderExecutive Chair · last 26 Aug 20261 · 144
David Zapolsky Company insiderSenior Vice President · last 24 Aug 20260 · 78
Andrew R. Jassy Company insiderPresident and CEO · last 21 Aug 20260 · 104
Brian T. Olsavsky Company insiderSenior Vice President and CFO · last 21 Aug 20260 · 42
Matthew S. Garman Company insiderCEO Amazon Web Services · last 21 Aug 20260 · 10
Shelley Reynolds Company insiderVice President · last 21 Aug 20260 · 95
Cory A. Booker SenateSenator · last 11 Aug 20260 · 2
Thomas H. Kean, Jr. HouseNJ07 · last 8 Jul 20265 · 0

Same industry

BZUN BaozunIn trend+34%
W WayfairIn trend+24%
ETSY EtsyJust started moving+21%
LUXE LuxExperience B.VJust started moving+16%
CDW CdwJust started moving+13%

Distance from each stock’s own 150-day average.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202550.3%
Operating profit marginFY 2025 · to 31 Dec 202511.2%
Free cash flow marginFY 2025 · to 31 Dec 20251.1%
Return on capital employedFY 2025 · to 31 Dec 202513.3%
Cash conversionFY 2025 · to 31 Dec 2025180%
Debt to equityFY 2025 · to 31 Dec 20250.17×
Share count trendFY 2025 · to 28 Jan 20260.0%
Cash and equivalentsFY 2025 · to 31 Dec 2025$86.8B
Free cash flowFY 2025 · to 31 Dec 2025$7.7B

Analyst forecasts

No analyst forecasts yet.