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The company

Baozun Inc. - American Depositary Shares

BZUN · Nasdaq

Consumer DiscretionaryE-Commerce & MarketplacesIn trend

BZUN stood above a rising 150-day average in 12 of the last 52 weekly readings, including each of the last 6 weeks. It is 37.9% above that average now. E-Commerce & Marketplaces: 37% of its 30 stocks in an uptrend (+3 points in four weeks); Consumer Discretionary: 26% (+1 points in four weeks).

Statistics

Rotation
In trend
Weeks in an uptrend
6 in a row
Industry in uptrend
37% +3 in 4 wk
Insider buys, 12 months
$3.2M
Insider sales, 12 months
$0
Officials’ trades on record
0
Institutions holding
66 (+4)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 12 of 52 weeks.

20 Apr – 19 Oct
11%24%38%Apr 26Jun 26Jul 26Sep 26Oct 26

E-Commerce & Marketplaces: A minority of its stocks are in an uptrend and the share has been climbing. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
$0$1.2MNov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

No member of Congress or official has disclosed a trade in it.

Insiders

Buy orders, 12 months50
Sale orders, 12 months0
Buyers · sellers2 · 0
WhoDidSharesTraded
Wenbin QiuChief Executive Officerbought5,800at $3.4414 Oct 2026filed 16 Oct 2026
Wenbin QiuChief Executive Officerbought5,800at $3.4713 Oct 2026filed 14 Oct 2026
Wenbin QiuChief Executive Officerbought6,000at $3.3412 Oct 2026filed 14 Oct 2026
Wenbin QiuChief Executive Officerbought6,900at $2.8521 Sep 2026filed 22 Sep 2026
Wenbin QiuChief Executive Officerbought7,000at $2.8818 Sep 2026filed 22 Sep 2026
Wenbin QiuChief Executive Officerbought7,100at $2.8417 Sep 2026filed 18 Sep 2026
Wenbin QiuChief Executive Officerbought7,300at $2.7416 Sep 2026filed 18 Sep 2026
Wenbin QiuChief Executive Officerbought7,300at $2.7215 Sep 2026filed 16 Sep 2026
Junhua WuChief Strategy Officerbought13,900at $2.7315 Sep 2026filed 17 Sep 2026
Wenbin QiuChief Executive Officerbought7,300at $2.7414 Sep 2026filed 16 Sep 2026
Junhua WuChief Strategy Officerbought13,500at $2.852 Sep 2026filed 4 Sep 2026
Junhua WuChief Strategy Officerbought29,000at $2.8524 Jun 2026filed 26 Jun 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders66+4 on the quarter
New · exited8 · 5
Reported value$29.4M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
SCHRODER INVESTMENT MANAGEMENT GROUPunchanged · filed 13 Aug 20262,414,558$6.9M00.0%
TWO SIGMA INVESTMENTS, LPadded · filed 14 Aug 20261,114,919$3.2M+151,404+15.7%
ARROWSTREET CAPITAL, LIMITED PARTNERSHIPadded · filed 13 Aug 2026890,508$2.5M+511,736+135.1%
MARSHALL WACE, LLPadded · filed 13 Aug 2026780,391$2.2M+231,976+42.3%
DIMENSIONAL FUND ADVISORS LPreduced · filed 11 Aug 2026568,534$1.6M-25,135−4.2%
MORGAN STANLEYreduced · filed 13 Aug 2026526,315$1.5M-7,695−1.4%
CITADEL ADVISORS LLCadded · filed 14 Aug 2026499,047$1.4M+387,103+345.8%
First Beijing Investment Ltdreduced · filed 12 Aug 2026432,828$1.2M-11,500−2.6%
AIA Group Ltdunchanged · filed 31 Jul 2026399,018$1.1M00.0%
D. E. Shaw & Co., Inc.added · filed 14 Aug 2026313,347$887K+43,856+16.3%
31 Mar 2023 – 30 Jun 2026
586775Mar 23Dec 23Dec 24Sep 25Jun 26

News

No headline names it lately.

Everyone who traded it

Wenbin Qiu Company insiderChief Executive Officer · last 14 Oct 202637 · 0
Junhua Wu Company insiderChief Strategy Officer · last 15 Sep 202613 · 0
Bin Helen Yu Company insiderDirector · last 28 Aug 20260 · 0
Changqing Ye Company insiderDirector · last 30 Jun 20260 · 0
Bin Yu Company insiderDirector · last 21 May 20260 · 0
Hsien-Chieng Steve Hsia Company insiderDirector · last 21 May 20260 · 0
Yiu Pong Chan Company insiderDirector · last 21 May 20260 · 0
Yanjie Zhu Company insiderChief Financial Officer · last 30 Mar 20260 · 0

Same industry

AMZN Amazon.comLeading+5%
W WayfairIn trend+29%
ETSY EtsyIn trend+20%
LUXE LuxExperience B.VJust started moving+15%
CDW CdwJust started moving+15%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 2025-81.1%
Operating profit marginFY 2025 · to 31 Dec 20254.0%
Free cash flow marginFY 2025 · to 31 Dec 202528.5%
Return on capital employedFY 2025 · to 31 Dec 20250.6%
Debt to equityFY 2025 · to 31 Dec 20250.33×
Revenue growthFY 2025 · to 31 Dec 202510.2%
Share count trendFY 2025 · to 31 Dec 2025-3.4%
Cash and equivalentsFY 2025 · to 31 Dec 2025$907.3M
Free cash flowFY 2025 · to 31 Dec 2025$405.2M

Analyst forecasts

No analyst forecasts yet.