rotation.to
Following this device: dark.
Free account
rotation.to
Appearance
Following this device: dark.
Drag a card by its title · ⚙ to size, swap or remove

The company

The Honest Company, Inc.

HNST · Nasdaq

Consumer DiscretionaryE-Commerce & MarketplacesLeading

HNST stood above a rising 150-day average in 18 of the last 52 weekly readings, including each of the last 18 weeks. It is 22.0% above that average now. E-Commerce & Marketplaces: 37% of its 30 stocks in an uptrend (+3 points in four weeks); Consumer Discretionary: 26% (+1 points in four weeks).

Statistics

Rotation
Leading
Weeks in an uptrend
18 in a row
Industry in uptrend
37% +3 in 4 wk
Insider buys, 12 months
$0
Insider sales, 12 months
$7.6M
Officials’ trades on record
1
Institutions holding
143 (-2)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 18 of 52 weeks.

20 Apr – 19 Oct
11%24%38%Apr 26Jun 26Jul 26Sep 26Oct 26

E-Commerce & Marketplaces: A minority of its stocks are in an uptrend and the share has been climbing. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$3.4M$0Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

1 disclosed lines: House 1, Senate 0, executive 0; 1 people.

WhoDidAmountTraded
Tom Malinowski House: U.S. House ClerkNJ07sold$15k–$50k11 May 2021filed 23 Jun 2021

Insiders

Buy orders, 12 months0
Sale orders, 12 months40
Buyers · sellers0 · 10
WhoDidSharesTraded
Thomas SternweisSVP, Enterprise Dev. & Strat.sold25,000at $4.908 Oct 2026filed 9 Oct 2026
Thomas SternweisSVP, Enterprise Dev. & Strat.sold25,000at $5.4814 Sep 2026filed 15 Sep 2026
Kunssberg Etienne VonSVP, Supply Chainsold4,578at $5.0121 Aug 2026filed 24 Aug 2026
Dorria L. BallChief People Officersold6,812at $4.9920 Aug 2026filed 24 Aug 2026
Curtiss James Bruce IIIChief Fin. & Operating Officersold3,129at $4.9920 Aug 2026filed 24 Aug 2026
Carla VernonChief Executive Officersold117,893at $4.9920 Aug 2026filed 24 Aug 2026
Kunssberg Etienne VonSVP, Supply Chainsold2,617at $4.9920 Aug 2026filed 24 Aug 2026
Jonathan MayleSVP, Customer Salessold6,161at $4.9920 Aug 2026filed 24 Aug 2026
Brendan SheeheyGeneral Counselsold9,664at $4.9920 Aug 2026filed 24 Aug 2026
Thomas SternweisSVP, Enterprise Dev. & Strat.sold6,403at $4.9920 Aug 2026filed 24 Aug 2026
Andrea TurnerDirectorsold29,899at $5.2111 Aug 2026filed 11 Aug 2026
Jonathan MayleSVP, Customer Salessold79,000at $5.2210 Aug 2026filed 11 Aug 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders143-2 on the quarter
New · exited23 · 24
Reported value$189.6M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
BlackRock, Inc.added · filed 7 Aug 20267,011,486$25.7M+451,072+6.9%
MAK CAPITAL ONE LLCunchanged · filed 14 Aug 20264,776,088$17.5M00.0%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 20264,217,110$15.4M-31,769−0.7%
ArrowMark Colorado Holdings LLCadded · filed 13 Aug 20262,923,546$10.7M+375,000+14.7%
GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 20262,587,170$9.5M+172,608+7.1%
STATE STREET CORPadded · filed 7 Aug 20262,089,512$7.6M+194,793+10.3%
DIMENSIONAL FUND ADVISORS LPadded · filed 11 Aug 20261,788,081$6.5M+255,045+16.6%
VANGUARD PORTFOLIO MANAGEMENT LLCadded · filed 13 Aug 20261,746,239$6.4M+11,899+0.7%
Portolan Capital Management, LLCreduced · filed 14 Aug 20261,740,146$6.4M-1,305,688−42.9%
AMERICAN CENTURY COMPANIES INCadded · filed 12 Aug 20261,651,800$6.0M+1,475,201+835.3%
31 Mar 2023 – 30 Jun 2026
69118167Mar 23Dec 23Dec 24Sep 25Jun 26

Everyone who traded it

Thomas Sternweis Company insiderSVP, Enterprise Dev. & Strat. · last 8 Oct 20260 · 12
Etienne von Kunssberg Company insiderSVP, Supply Chain · last 21 Aug 20260 · 6
Brendan Sheehey Company insiderGeneral Counsel · last 20 Aug 20260 · 27
Carla Vernon Company insiderChief Executive Officer · last 20 Aug 20262 · 12
Curtiss James Bruce III Company insiderChief Fin. & Operating Officer · last 20 Aug 20260 · 2
Dorria L. Ball Company insiderChief People Officer · last 20 Aug 20260 · 7
Jonathan Mayle Company insiderSVP, Customer Sales · last 20 Aug 20260 · 12
Andrea Turner Company insiderDirector · last 11 Aug 20260 · 3
Alissa Hsu Lynch Company insiderDirector · last 21 May 20260 · 0
Jack Hartung Company insiderDirector · last 21 May 20260 · 0
James D. White Company insiderDirector · last 21 May 20262 · 2
Jessica Warren Company insiderDirector · last 21 May 20260 · 15

Same industry

AMZN Amazon.comLeading+5%
BZUN BaozunIn trend+38%
W WayfairIn trend+29%
ETSY EtsyIn trend+20%
LUXE LuxExperience B.VJust started moving+15%
CDW CdwJust started moving+15%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202533.3%
Operating profit marginFY 2025 · to 31 Dec 2025-5.0%
Free cash flow marginFY 2025 · to 31 Dec 20253.7%
Return on capital employedFY 2025 · to 31 Dec 2025-10.6%
Research spendFY 2025 · to 31 Dec 20252.0%
Share count trendFY 2025 · to 20 Feb 2026-0.3%
Cash and equivalentsFY 2025 · to 31 Dec 2025$89.6M
Free cash flowFY 2025 · to 31 Dec 2025$13.6M

Analyst forecasts

No analyst forecasts yet.