The company
Ulta Beauty, Inc.
ULTA · Nasdaq
ULTA stood above a rising 150-day average in 20 of the last 52 weekly readings, and has been out of that trend for the last 32 weeks. It is 22.1% above that average now. Retail — Specialty: 26% of its 106 stocks in an uptrend (−2 points in four weeks); Consumer Discretionary: 27% (+2 points in four weeks).
Statistics
- Rotation
- Above a falling average
- Weeks in an uptrend
- out for 32
- Industry in uptrend
- 26% -2 in 4 wk
- Insider buys, 12 months
- $0
- Insider sales, 12 months
- $3.7M
- Officials’ trades on record
- 41
In the rotation
Each square a week: lit when it closed above a rising 150-day average. 20 of 52 weeks.
Retail — Specialty: A minority of its stocks are in an uptrend and the share has held steady. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.
Money in and out
Open-market buys above the line and sales below, in dollars. Not yet read: institutions.
Congress and officials
41 disclosed lines: House 28, Senate 3, executive 10; 16 people.
| Who | Did | Amount | Traded |
|---|---|---|---|
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 17 Jul 2026filed 22 Sep 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $1k–$15k | 16 Jun 2026filed 22 Aug 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 3 Jun 2026filed 22 Aug 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 18 May 2026filed 1 Jul 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 7 Apr 2026filed 1 Jul 2026 |
| Maria Elvira Salazar House: U.S. House ClerkFL27 | bought | $15k–$50k | 19 Mar 2026filed 21 Apr 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $1k–$15k | 18 Mar 2026filed 14 May 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | sold | $250k–$500k | 17 Mar 2026filed 14 May 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $100k–$250k | 10 Feb 2026filed 14 May 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $15k–$50k | 7 Jan 2026filed 14 May 2026 |
| Donald J. Trump Executive branch: Office of Government EthicsWhite House Office | bought | $100k–$250k | 6 Jan 2026filed 14 May 2026 |
| Dan Newhouse House: U.S. House ClerkWA04 | soldspouse | $1k–$15k | 11 Dec 2025filed 15 Jan 2026 |
Insiders
| Who | Did | Shares | Traded |
|---|---|---|---|
| Kecia SteelmanPresident and CEO | sold | 2,000at $545.88 | 17 Sep 2026filed 21 Sep 2026 |
| Lorna NaglerDirector | sold | 600at $537.31 | 11 Sep 2026filed 14 Sep 2026 |
| George R. Mrkonic, Jr.Director | sold | 383at $475.84 | 15 Jun 2026filed 16 Jun 2026 |
| George R. Mrkonic, Jr.Director | sold | 452at $539.29 | 7 Apr 2026filed 7 Apr 2026 |
Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.
Institutions
Still reading this part; it fills in a moment.
News
Everyone who traded it
Same industry
Government contracts
No federal award is tied to it.
From its SEC filings
Analyst forecasts
No analyst forecasts yet.