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Who

Gisel Ruiz

Director

Company insider

Files Form 4 as: Director, Vital Farms; Director, Ulta Beauty; Director, Cracker Barrel Old Country Store.

Every Form 4 they filed

In numbers

Trades disclosed
25
Buys
2
Sells
0
Bought
$298K
Sold
$0
Companies
3
Companies where not an officer
3
First trade
3 Aug 2020
Last trade
10 Jun 2026
Last filed
12 Jun 2026

Companies traded

Everywhere else they filed: board seats, 10% stakes, other companies
VITL Vital FarmsDirector · Food Products · last 10 Jun 20262 buys · 0 sells
ULTA Ulta BeautyDirector · Retail — Specialty · last 10 Jun 20260 buys · 0 sells
CBRL Cracker Barrel Old Country StoreDirector · Restaurants · last 20 Nov 20250 buys · 0 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
01Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
10 Jun 2026filed 12 Jun 2026VITL Vital FarmsFood ProductsSEC FORM 4 Code A—10,436 at $0.00filing
10 Jun 2026filed 12 Jun 2026VITL Vital FarmsFood ProductsSEC FORM 4 Code A—10,436 at $0.00filing
10 Jun 2026filed 11 Jun 2026ULTA Ulta Beautyoption or derivative · Retail — SpecialtySEC FORM 4 Code A—404 at $0.00filing
10 Jun 2026filed 11 Jun 2026ULTA Ulta Beautyoption or derivative · Retail — SpecialtySEC FORM 4 Code A—404 at $0.00filing
13 May 2026filed 19 May 2026VITL Vital FarmsFood ProductsSEC FORM 4 Bought$50K6,151 at $8.13filing
13 May 2026filed 19 May 2026VITL Vital FarmsFood ProductsSEC FORM 4 Bought$50K6,151 at $8.13filing
20 Nov 2025filed 24 Nov 2025CBRL Cracker Barrel Old Country StoreRestaurantsSEC FORM 4 Code A—5,390 at $0.00filing
11 Jun 2025filed 13 Jun 2025VITL Vital FarmsFood ProductsSEC FORM 4 Code A—3,423 at $0.00filing
11 Jun 2025filed 12 Jun 2025ULTA Ulta Beautyoption or derivative · Retail — SpecialtySEC FORM 4 Code A—383 at $0.00filing
21 Nov 2024filed 25 Nov 2024CBRL Cracker Barrel Old Country StoreRestaurantsSEC FORM 4 Code A—2,938 at $0.00filing
12 Jun 2024filed 14 Jun 2024VITL Vital FarmsFood ProductsSEC FORM 4 Code A—2,136 at $0.00filing
11 Jun 2024filed 12 Jun 2024ULTA Ulta BeautyRetail — SpecialtySEC FORM 4 Code A—452 at $0.00filing
16 Nov 2023filed 20 Nov 2023CBRL Cracker Barrel Old Country StoreRestaurantsSEC FORM 4 Code A—1,880 at $0.00filing
7 Jun 2023filed 9 Jun 2023VITL Vital FarmsFood ProductsSEC FORM 4 Code A—6,086 at $0.00filing
1 Jun 2023filed 5 Jun 2023ULTA Ulta BeautyRetail — SpecialtySEC FORM 4 Code A—397 at $0.00filing
17 Nov 2022filed 18 Nov 2022CBRL Cracker Barrel Old Country StoreRestaurantsSEC FORM 4 Code A—1,210 at $0.00filing
8 Jun 2022filed 10 Jun 2022VITL Vital FarmsFood ProductsSEC FORM 4 Code A—8,782 at $0.00filing
1 Jun 2022filed 2 Jun 2022ULTA Ulta BeautyRetail — SpecialtySEC FORM 4 Code A—393 at $0.00filing
16 Feb 2022filed 18 Feb 2022ULTA Ulta BeautyRetail — SpecialtySEC FORM 4 Code A—121 at $0.00filing
18 Nov 2021filed 22 Nov 2021CBRL Cracker Barrel Old Country StoreRestaurantsSEC FORM 4 Code A—841 at $0.00filing

Sectors

Consumer Staples2

Buys in green, sells in red, by the company’s sector.

Related people

Bruce HoffmeisterSVP, Chief Information Officer · SVP, Chief Information Officer at Cracker Barrel Old Country Store, filing Form 4 there in the last year
Sarah O. MooreSVP & Chief Marketing Officer · SVP & Chief Marketing Officer at Cracker Barrel Old Country Store, filing Form 4 there in the last year
Jim Mark SpurginSVP Chief Supply Chain Officer · SVP Chief Supply Chain Officer at Cracker Barrel Old Country Store, filing Form 4 there in the last year
Donna RobertsSVP, Chief HR Officer · SVP, Chief HR Officer at Cracker Barrel Old Country Store, filing Form 4 there in the last year
Julie D. MasinoDirector · CEO at Cracker Barrel Old Country Store, filing Form 4 there in the last year