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The company

Vital Farms, Inc.

VITL · Nasdaq

Consumer StaplesFood ProductsNot moving yet

VITL stood above a rising 150-day average in 0 of the last 52 weekly readings. It is 26.4% below that average now. Food Products: 18% of its 55 stocks in an uptrend (−7 points in four weeks); Consumer Staples: 24% (+1 points in four weeks).

SEC filings

Statistics

Rotation: Not moving yet
Weeks in an uptrend: out for 52
Industry in uptrend: 18% -7 in 4 wk
Insider buys, 12 months: $1.7M
Insider sales, 12 months: $6.7M
Officials’ trades on record: 5
Institutions holding: 210 (-30)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 0 of 52 weeks.

17 Apr – 16 Oct

Food Products: Few of its stocks are in an uptrend and the share has been slipping. Consumer Staples: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026

Open-market buys above the line and sales below, in dollars.

Congress and officials

5 disclosed lines: House 0, Senate 0, executive 5; 1 people.

Who	Did	Amount	Traded
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	sold	$1k–$15k	15 May 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	sold	$1k–$15k	30 Apr 2026filed 1 Jul 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	bought	$1k–$15k	23 Mar 2026filed 14 May 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	bought	$15k–$50k	26 Feb 2026filed 14 May 2026
Donald J. Trump Executive branch: Office of Government EthicsWhite House Office	sold	$1k–$15k	26 Jan 2026filed 14 May 2026

Insiders

Buy orders, 12 months17

Sale orders, 12 months9

Buyers · sellers12 · 2

Who	Did	Shares	Traded
Hoven Reena Chauhan VanChief People Officer	bought	2,242at $8.92	19 May 2026filed 21 May 2026
Glenda J. FlanaganDirector	bought	6,100at $8.33	18 May 2026filed 20 May 2026
Glenda J. FlanaganDirector	bought	6,100at $8.33	18 May 2026filed 21 May 2026
Kofi Owusu Amoo-GottfriedDirector	bought	2,375at $8.45	15 May 2026filed 19 May 2026
Stephanie CoonChief Strategy Officer	bought	5,895at $8.42	15 May 2026filed 19 May 2026
Joseph Michael HollandChief Supply Chain Officer	bought	12,484at $8.00	14 May 2026filed 18 May 2026
Peter Nicholas PappasCSO and President, Eggs	bought	3,500at $8.51	14 May 2026filed 18 May 2026
Kathryn McKeonCMO and GM, Butter	bought	604at $8.28	14 May 2026filed 18 May 2026
Kelly J. KennedyDirector	bought	2,500at $8.40	14 May 2026filed 18 May 2026
William B. CyrDirector	bought	6,000at $8.52	14 May 2026filed 18 May 2026
Joseph Michael HollandChief Supply Chain Officer	bought	12,484at $8.00	14 May 2026filed 21 May 2026
William B. CyrDirector	bought	6,000at $8.52	14 May 2026filed 21 May 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders210-30 on the quarter

New · exited53 · 81

Reported value$405.2M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

Manager	Shares	Change
BlackRock, Inc.reduced · filed 7 Aug 2026	5,172,187$60.2M	-577,653−10.0%
Divisadero Street Capital Management, LPadded · filed 14 Aug 2026	2,003,588$23.3M	+1,451,733+263.1%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 2026	1,527,524$17.8M	-56,456−3.6%
GOLDMAN SACHS GROUP INCreduced · filed 14 Aug 2026	1,467,064$17.1M	-269,259−15.5%
NEEDHAM INVESTMENT MANAGEMENT LLCadded · filed 14 Aug 2026	1,210,000$14.1M	+60,000+5.2%
CIBC WORLD MARKET INC.new · filed 13 Aug 2026	1,115,643$13.0M	+1,115,643
FEDERATED HERMES, INC.added · filed 12 Aug 2026	1,044,039$12.1M	+647,190+163.1%
JPMORGAN CHASE & COnew · filed 12 Aug 2026	1,006,354$11.4M	+1,006,354
GEODE CAPITAL MANAGEMENT, LLCadded · filed 12 Aug 2026	956,033$11.1M	+65,174+7.3%
STATE STREET CORPreduced · filed 7 Aug 2026	835,894$9.7M	-518,656−38.3%