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Who

Eric Scott Haynor

Chief Operating Officer

Company insider

Files Form 4 as: Chief Operating Officer, Purple Innovation.

In numbers

Trades disclosed
32
Buys
1
Sells
0
Bought
$381K
Sold
$0
Companies
1
Companies where not an officer
0
First trade
6 Jun 2022
Last trade
31 Mar 2026
Last filed
2 Apr 2026

Companies traded

Where they are an officer
PRPL Purple InnovationOfficer · Home & Furnishings · last 31 Mar 20261 buy · 0 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
101Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
31 Mar 2026filed 2 Apr 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—21,101filing
31 Mar 2026filed 2 Apr 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—21,101 at $0.00filing
31 Mar 2026filed 2 Apr 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—21,101 at $0.00filing
31 Mar 2026filed 2 Apr 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—21,101filing
15 Mar 2026filed 17 Mar 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—14,097filing
15 Mar 2026filed 17 Mar 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—14,097 at $0.00filing
15 Mar 2026filed 17 Mar 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code D—78,539 at $0.00filing
15 Mar 2026filed 17 Mar 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—14,097 at $0.00filing
15 Mar 2026filed 17 Mar 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code D—78,539 at $0.00filing
15 Mar 2026filed 17 Mar 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—14,097filing
6 Jun 2025filed 6 Jun 2025PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—12,572 at $0.00filing
6 Jun 2025filed 6 Jun 2025PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code D—70,043 at $0.00filing
6 Jun 2025filed 6 Jun 2025PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—12,572filing
31 Mar 2025filed 2 Apr 2025PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—21,101 at $0.00filing
31 Mar 2025filed 2 Apr 2025PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—21,101filing
15 Mar 2025filed 18 Mar 2025PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—14,097 at $0.00filing
15 Mar 2025filed 18 Mar 2025PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—14,097filing
12 Mar 2025filed 18 Mar 2025PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code A—350,000 at $0.00filing
20 Jun 2024filed 21 Jun 2024PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code A—63,303 at $0.00filing
6 Jun 2024filed 7 Jun 2024PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—12,572 at $0.00filing

News

Critical Review: Purple Innovation (NASDAQ:PRPL) & Somnigroup International (NYSE:SGI)PRPL · themarketsdaily.com · 15 Oct 2026

0 headlines in the last 90 days name Eric Scott Haynor; 1 article from the last 14 days about the 1 company they traded most, at most three about any one of them.

Sectors

Consumer Discretionary1

Buys in green, sells in red, by the company’s sector.

Related people

Robert Gerard LucianChief Financial Officer · Chief Financial Officer at Purple Innovation, filing Form 4 there in the last year
Todd E. VogensenChief Financial Officer · Chief Financial Officer at Purple Innovation, filing Form 4 there in the last year
George Turner UlrichPrincipal Accounting Officer · Principal Accounting Officer at Purple Innovation, filing Form 4 there in the last year
Robert DeMartiniChief Executive Officer · Chief Executive Officer at Purple Innovation, filing Form 4 there in the last year
Jeffrey Layne HutchingsChief Innovation Officer · Chief Innovation Officer at Purple Innovation, filing Form 4 there in the last year