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The company

Purple Innovation, Inc.

PRPL · Nasdaq

Consumer DiscretionaryHome & FurnishingsNot moving yet

PRPL stood above a rising 150-day average in 1 of the last 52 weekly readings, and has been out of that trend for the last 51 weeks. It is 73.7% below that average now. Home & Furnishings: 44% of its 18 stocks in an uptrend (+6 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

SEC filings

Statistics

Rotation: Not moving yet
Weeks in an uptrend: out for 51
Industry in uptrend: 44% +6 in 4 wk
Insider buys, 12 months: $59K
Insider sales, 12 months: $0
Officials’ trades on record: 0
Institutions holding: 59 (-4)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 1 of 52 weeks.

17 Apr – 16 Oct

Home & Furnishings: About half its stocks are in an uptrend and the share has been climbing. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026

Open-market buys above the line and sales below, in dollars.

Congress and officials

No member of Congress or official has disclosed a trade in it.

Insiders

Buy orders, 12 months1

Sale orders, 12 months0

Buyers · sellers1 · 0

Who	Did	Shares	Traded
Robert Gerard LucianChief Financial Officer	bought	60,000at $0.4906	4 May 2026filed 6 May 2026

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders59-4 on the quarter

New · exited5 · 9

Reported value$22.2M

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

Manager	Shares	Change
Coliseum Capital Management, LLCunchanged · filed 14 Aug 2026	46,855,291$16.7M	00.0%
WASATCH ADVISORS LPunchanged · filed 10 Jul 2026	5,071,444$1.8M	00.0%
VANGUARD CAPITAL MANAGEMENT LLCreduced · filed 13 Aug 2026	2,210,496$789K	-44,393−2.0%
BlackRock, Inc.reduced · filed 7 Aug 2026	1,045,427$373K	-470.0%
Dynamic Advisor Solutions LLCunchanged · filed 7 Jul 2026	752,200$269K	00.0%
MILLENNIUM MANAGEMENT LLCreduced · filed 14 Aug 2026	727,895$260K	-120,879−14.2%
GEODE CAPITAL MANAGEMENT, LLCreduced · filed 12 Aug 2026	617,869$221K	-58,214−8.6%
JACOBS LEVY EQUITY MANAGEMENT, INCunchanged · filed 14 Aug 2026	608,180$217K	00.0%
Shay Capital LLCadded · filed 14 Aug 2026	371,207$133K	+247,085+199.1%
Crumly & Associates Inc.added · filed 8 Jul 2026	333,263$119K	+41,200+14.1%

31 Mar 2023 – 30 Jun 2026

News

No headline names it lately.

Everyone who traded it

Robert Gerard Lucian Chief Financial Officer · last 4 May 20261 · 0

Eric Scott Haynor Chief Operating Officer · last 31 Mar 20261 · 0

George Turner Ulrich Principal Accounting Officer · last 31 Mar 20261 · 0

Jeffery Scott Kerby Chief of Owned Retail · last 31 Mar 20262 · 0

Jeffrey Layne Hutchings Chief Innovation Officer · last 31 Mar 20260 · 0

Robert DeMartini Chief Executive Officer · last 31 Mar 20264 · 0

Todd E. Vogensen Chief Financial Officer · last 31 Mar 20260 · 0

Adam Gray Director, 10% owner · last 2 May 202511 · 0

Jack Roddy Chief People Officer · last 31 Mar 20254 · 0

Tricia McDermott Chief Legal Officer · last 14 Mar 20250 · 0

Coliseum Capital Management, LLC Director, 10% owner · last 12 Mar 20253 · 0

Douglas Scott Peterson Director · last 15 Nov 20240 · 0

Same industry

FLXS Flexsteel IndustriesLeading+25%

BSET Bassett Furniture IndustriesLeading+25%

WSM Williams-SonomaLeading+17%

ARHS ArhausJust started moving+27%

HNI HniJust started moving+17%

MLKN MillerKnollJust started moving+11%

VIRC Virco ManufacturingJust started moving+5%

MHK Mohawk IndustriesJust started moving+5%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202540.2%

Operating profit marginFY 2025 · to 31 Dec 2025-9.2%

Free cash flow marginFY 2025 · to 31 Dec 2025-8.9%

Return on capital employedFY 2025 · to 31 Dec 2025-22.1%

Debt to equityFY 2024 · to 31 Dec 20246.24×

Research spendFY 2025 · to 31 Dec 20252.0%

Cash and equivalentsFY 2025 · to 31 Dec 2025$24.3M

Free cash flowFY 2025 · to 31 Dec 2025−$41.9M

Analyst forecasts

No analyst forecasts yet.