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Who

Robert DeMartini

Chief Executive Officer

Company insider

Files Form 4 as: Chief Executive Officer, Purple Innovation.

In numbers

Trades disclosed
65
Buys
4
Sells
0
Bought
$352K
Sold
$0
Companies
1
Companies where not an officer
0
First trade
15 Dec 2021
Last trade
31 Mar 2026
Last filed
2 Apr 2026

Companies traded

Where they are an officer
PRPL Purple InnovationDirector, Officer · Home & Furnishings · last 31 Mar 20264 buys · 0 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
101Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
31 Mar 2026filed 2 Apr 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—80,386filing
31 Mar 2026filed 2 Apr 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code F$15K23,192 at $0.6612filing
31 Mar 2026filed 2 Apr 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—80,386 at $0.00filing
31 Mar 2026filed 2 Apr 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—80,386 at $0.00filing
31 Mar 2026filed 2 Apr 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—80,386filing
31 Mar 2026filed 2 Apr 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code F$15K23,192 at $0.66filing
15 Mar 2026filed 17 Mar 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—56,529filing
15 Mar 2026filed 17 Mar 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code F$12K16,309 at $0.7061filing
15 Mar 2026filed 17 Mar 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—56,529 at $0.00filing
15 Mar 2026filed 17 Mar 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—56,529 at $0.00filing
15 Mar 2026filed 17 Mar 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—314,943 at $0.00filing
15 Mar 2026filed 17 Mar 2026PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—314,943 at $0.00filing
15 Mar 2026filed 17 Mar 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—56,529filing
15 Mar 2026filed 17 Mar 2026PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code F$12K16,309 at $0.71filing
31 Mar 2025filed 2 Apr 2025PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—80,386 at $0.00filing
31 Mar 2025filed 2 Apr 2025PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—80,386filing
31 Mar 2025filed 2 Apr 2025PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code F$18K23,232 at $0.76filing
25 Mar 2025filed 26 Mar 2025PRPL Purple Innovationoption or derivative · Home & FurnishingsSEC FORM 4 Code M—166,667 at $0.00filing
25 Mar 2025filed 26 Mar 2025PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code M—166,667filing
25 Mar 2025filed 26 Mar 2025PRPL Purple InnovationHome & FurnishingsSEC FORM 4 Code F$38K48,167 at $0.79filing

News

Critical Review: Purple Innovation (NASDAQ:PRPL) & Somnigroup International (NYSE:SGI)PRPL · themarketsdaily.com · 15 Oct 2026

0 headlines in the last 90 days name Robert DeMartini; 1 article from the last 14 days about the 1 company they traded most, at most three about any one of them.

Sectors

Consumer Discretionary4

Buys in green, sells in red, by the company’s sector.

Related people

Robert Gerard LucianChief Financial Officer · Chief Financial Officer at Purple Innovation, filing Form 4 there in the last year
Todd E. VogensenChief Financial Officer · Chief Financial Officer at Purple Innovation, filing Form 4 there in the last year
George Turner UlrichPrincipal Accounting Officer · Principal Accounting Officer at Purple Innovation, filing Form 4 there in the last year
Jeffrey Layne HutchingsChief Innovation Officer · Chief Innovation Officer at Purple Innovation, filing Form 4 there in the last year
Eric Scott HaynorChief Operating Officer · Chief Operating Officer at Purple Innovation, filing Form 4 there in the last year