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Who

James Michael Chu

Director

Company insider

Files Form 4 as: Director, Birkenstock Holding; 10% owner, BurgerFi International; 10% owner, Leslie's; 10% owner, The Honest Company; 10% owner, Noodles &; Director and 10% owner, Rh.

In numbers

Trades disclosed
18
Buys
0
Sells
11
Bought
$0
Sold
$4.0B
Companies
6
Companies where not an officer
6
First trade
20 May 2013
Last trade
17 Aug 2026
Last filed
17 Aug 2026

Companies traded

Everywhere else they filed: board seats, 10% stakes, other companies
BIRK Birkenstock HoldingDirector · Apparel, Footwear & Luxury · last 17 Aug 20260 buys · 1 sell
BurgerFi International10% owner · last 24 Feb 20230 buys · 1 sell
Leslie's10% owner · Retail — Specialty · last 14 Jun 20210 buys · 2 sells
HNST The Honest Company10% owner · E-Commerce & Marketplaces · last 7 May 20210 buys · 1 sell
NDLS Noodles &10% owner · Restaurants · last 11 Dec 20130 buys · 1 sell
RH RhDirector, 10% owner · Home & Furnishings · last 30 Sep 20130 buys · 5 sells

Activity over time

1 Nov 2024 – 1 Oct 2026
10Nov 24May 25Nov 25Apr 26Oct 26

Buys above the line, sells below, each month.

Every trade

TradedCompanyWhatAmount
17 Aug 2026filed 17 Aug 2026BIRK Birkenstock HoldingApparel, Footwear & LuxurySEC FORM 4 Sold$1.1B28,146,226 at $39.18filing
17 Aug 2026filed 17 Aug 2026BIRK Birkenstock HoldingApparel, Footwear & LuxurySEC FORM 4 Sold$1.1B28,146,226 at $39.18filing
24 Feb 2023filed 28 Feb 2023BurgerFi InternationalSEC FORM 4 Sold$750K1,500,000 at $0.50filing
14 Jun 2021filed 15 Jun 2021Leslie'sRetail — SpecialtySEC FORM 4 Sold$362.1M13,505,650 at $26.81filing
7 May 2021filed 11 May 2021HNST The Honest Companyoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code C—1,934,226 at $0.00filing
7 May 2021filed 11 May 2021HNST The Honest Companyoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code C—3,239,594 at $0.00filing
7 May 2021filed 11 May 2021HNST The Honest Companyoption or derivative · E-Commerce & MarketplacesSEC FORM 4 Code C—5,100,790 at $0.00filing
7 May 2021filed 11 May 2021HNST The Honest CompanyE-Commerce & MarketplacesSEC FORM 4 Code C—1,934,226filing
7 May 2021filed 11 May 2021HNST The Honest CompanyE-Commerce & MarketplacesSEC FORM 4 Code C—3,239,594filing
7 May 2021filed 11 May 2021HNST The Honest CompanyE-Commerce & MarketplacesSEC FORM 4 Code C—5,100,790filing
7 May 2021filed 11 May 2021HNST The Honest CompanyE-Commerce & MarketplacesSEC FORM 4 Sold$304.3M19,017,945 at $16.00filing
2 Nov 2020filed 2 Nov 2020Leslie'sRetail — SpecialtySEC FORM 4 Sold$160.9M9,467,468 at $17.00filing
11 Dec 2013filed 12 Dec 2013NDLS Noodles &RestaurantsSEC FORM 4 Sold$81.3M2,145,264 at $37.92filing
30 Sep 2013filed 2 Oct 2013RH RhHome & FurnishingsSEC FORM 4 Sold$240.4M3,978,731 at $60.41filing
14 Aug 2013filed 15 Aug 2013RH RhHome & FurnishingsSEC FORM 4 Sold$37.6M554,548 at $67.81filing
17 Jul 2013filed 18 Jul 2013RH RhHome & FurnishingsSEC FORM 4 Sold$222.4M3,280,390 at $67.81filing
20 May 2013filed 22 May 2013RH RhHome & FurnishingsSEC FORM 4 Sold$190.0M3,967,410 at $47.88filing
20 May 2013filed 21 May 2013RH RhHome & FurnishingsSEC FORM 4 Sold$165.1M3,448,703 at $47.88filing

News

Birkenstock Brand Strategy: How Scarcity Widened Its ReachBIRK · everything-pr.com · 23 Oct 2026Birkenstock Shearling Arizona Sandals, Boston Clogs for Holiday 2026BIRK · wwd.com · 22 Oct 2026

0 headlines in the last 90 days name James Michael Chu; 2 articles from the last 14 days about the 1 company they traded most, at most three about any one of them.

Sectors

Consumer Discretionary10
Not placed1

Buys in green, sells in red, by the company’s sector.

Related people

Nisha KumarDirector · Director at Birkenstock Holding, filing Form 4 there in the last year
Ruth Anne Francis KennedyDirector · Director at Birkenstock Holding, filing Form 4 there in the last year
Anne PitcherDirector · Director at Birkenstock Holding, filing Form 4 there in the last year
Mehdi Nico BouyakhfPresident EMEA · President EMEA at Birkenstock Holding, filing Form 4 there in the last year
Alexandre ArnaultDirector · Director at Birkenstock Holding, filing Form 4 there in the last year
Thomas SternweisSVP, Enterprise Dev. & Strat. · Also traded HNST in the last 90 days
Maria Elvira SalazarRepresentative, FL-27 · Also traded RH in the last 90 days
Mark S. DemilioDirector · Also traded RH in the last 90 days