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The company

Hour Loop, Inc.

HOUR · Nasdaq

Consumer DiscretionaryE-Commerce & MarketplacesNot moving yet

HOUR stood above a rising 150-day average in 7 of the last 52 weekly readings, and has been out of that trend for the last 44 weeks. It is 8.1% below that average now. E-Commerce & Marketplaces: 30% of its 30 stocks in an uptrend (±0 points in four weeks); Consumer Discretionary: 26% (+2 points in four weeks).

SEC filings

Statistics

Rotation
Not moving yet
Weeks in an uptrend
out for 44
Industry in uptrend
30% 0 in 4 wk
Insider buys, 12 months
$0
Insider sales, 12 months
$0
Officials’ trades on record
0
Institutions holding
7 (+0)

In the rotation

Each square a week: lit when it closed above a rising 150-day average. 7 of 52 weeks.

17 Apr – 16 Oct
11%25%38%Apr 26Jun 26Jul 26Sep 26Oct 26

E-Commerce & Marketplaces: A minority of its stocks are in an uptrend and the share has held steady. Consumer Discretionary: A minority of its stocks are in an uptrend and the share has held steady.

Money in and out

1 Nov 2024 – 1 Oct 2026
−$1$0$1Nov 24May 25Nov 25Apr 26Oct 26

Open-market buys above the line and sales below, in dollars.

Congress and officials

No member of Congress or official has disclosed a trade in it.

Insiders

Buy orders, 12 months0
Sale orders, 12 months0
Buyers · sellers0 · 0

No open-market buy or sale by its insiders on record.

Lines filed since 2 January 2026, newest first; every insider’s older lines are on their own page.

Institutions

Holders7+0 on the quarter
New · exited1 · 1
Reported value$125K

Quarter to 30 Jun 2026, against 31 Mar 2026; newest filing 31 Aug 2026.

ManagerSharesChange
UBS Group AGadded · filed 13 Aug 202633,128$61K+32,780+9419.5%
GEODE CAPITAL MANAGEMENT, LLCreduced · filed 12 Aug 202618,222$33K-1,362−7.0%
TWO SIGMA INVESTMENTS, LPreduced · filed 14 Aug 202610,451$19K-22,000−67.8%
OSAIC HOLDINGS, INC.added · filed 14 Aug 20266,100$11K+5,750+1642.9%
Russell Investments Group, Ltd.unchanged · filed 6 Aug 2026475$87400.0%
SBI Securities Co., Ltd.unchanged · filed 23 Jul 202650$9200.0%
CITIGROUP INCnew · filed 3 Aug 20263$5+3
31 Mar 2023 – 30 Jun 2026
158Mar 23Dec 23Dec 24Sep 25Jun 26

News

No headline names it lately.

Everyone who traded it

Hillary Hui-Chong Bui Company insiderDirector · last 2 Oct 20260 · 0
Michael Minkin Lenner Company insiderDirector · last 2 Oct 20260 · 0
Minghui Gao Company insiderDirector · last 2 Oct 20260 · 0
Sam Lai Company insiderChief Executive Officer · last 2 Oct 20260 · 0
Sau Kuen Yu Company insiderSenior Vice President · last 2 Oct 20260 · 0
Douglas Ian Branch Company insiderOther · last 25 Jul 20240 · 0

Same industry

NSIT Insight EnterprisesLeading+37%
GCT GigaCloud TechnologyLeading+30%
HNST The Honest CompanyLeading+23%
BZUN BaozunIn trend+34%
W WayfairIn trend+24%
AMZN Amazon.comIn trend+0%
ETSY EtsyJust started moving+21%
LUXE LuxExperience B.VJust started moving+16%

Distance from each stock’s own 150-day average.

Government contracts

No federal award is tied to it.

From its SEC filings

Profit per saleFY 2025 · to 31 Dec 202552.4%
Operating profit marginFY 2025 · to 31 Dec 20251.7%
Free cash flow marginFY 2025 · to 31 Dec 20251.8%
Return on capital employedFY 2025 · to 31 Dec 202534.7%
Cash conversionFY 2025 · to 31 Dec 2025151%
Share count trendFY 2025 · to 24 Mar 20260.0%
Free cash flowFY 2025 · to 31 Dec 2025$2.5M

Analyst forecasts

No analyst forecasts yet.